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MARKETING & PRODUCT GUIDEJuly 9, 2016

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Vintages Store Signage AllocationsVintages locations have been classified into four groups according to the quantity of signage components they will be shipped.

Group 1 (Large Stores)4, 5, 16, 18, 21, 36, 40, 65, 143, 154, 168, 187, 191, 195, 198, 253, 263, 295, 298, 329, 333, 340, 344, 361, 367, 371, 384, 385, 386, 390, 391, 394, 407, 412, 417, 427, 432, 444, 456, 465, 491, 494, 497, 532, 547, 554, 556, 569, 573, 590, 609, 614, 632, 640, 641, 644, 645, 699, 741, 771, 776

Group 2 (Medium Stores)3, 9, 17, 19, 22, 23, 26, 31, 35, 41, 51, 55, 57, 60, 62, 64, 74, 82, 83, 84, 93, 98, 99, 102, 106, 130, 140, 148, 156, 163, 171, 179, 182, 185, 199, 207, 209, 210, 212, 218, 221, 228, 229, 233, 234, 237, 243, 248, 249, 250, 255, 265, 269, 270, 278, 279, 287, 288, 310, 311, 321, 325, 326, 334, 341, 351, 353, 359, 360, 373, 378, 381, 383, 387, 389, 392, 397, 398, 401, 404, 415, 416, 425, 430, 431, 434, 437, 438, 453, 457, 459, 481, 490, 499, 501, 505, 511, 512, 521, 523, 526, 540, 542, 544, 545, 546, 549, 550, 551, 553, 555, 566, 568, 571, 572, 575, 579, 580, 586, 587, 589, 593, 599, 601, 602, 605, 616, 617, 624, 627, 630, 631, 633, 635, 640, 649, 650, 651, 652, 658, 694, 695, 697, 698, 700, 702, 703, 706

Group 3 (Small Stores)6, 7, 12, 13, 14, 25, 27, 33, 44, 45, 58, 68, 70, 72, 80, 85, 97, 124, 132, 144, 145, 196, 197, 200, 201, 202, 211, 214, 223, 227, 244, 260, 365, 388, 403, 420, 426, 441, 443, 449, 461, 469, 470, 477, 482, 483, 509, 515, 516, 538, 598, 612, 634, 636, 637, 638, 642, 643, 646, 653, 654, 655, 657, 677

Group 4 (Stores that receive FSE/Rave Reviews)1, 10, 15, 38, 95, 115, 149, 164, 217, 226, 252, 300, 346, 355, 393, 445, 452, 486, 495, 500, 500, 522, 528, 534, 536, 619, 623, 629

Table of ContentsNEW at Vintages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Release Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

The Benchmark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Arrive in Style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Local Find . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Vintages SignageRelease Signage Components . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Re-ordering Signage Kits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Additional In-store ProgramsVintages Ontario Superstars Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Vintages BAM & LTO Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Specialty Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Additional Vintages Marketing ProgramsPeriod 5 LCBO Shopping Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Bi-weekly Awareness Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Classics Catalogue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Vintages Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17Vintages Customer Booklet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

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Vintages – Marketing & Product Guide July 9, 2016 3

NEW in Vintages

Essentials Signage Refresh

The next portion of the Vintages signage rollout is the yearly Essentials signage refresh. This signage component has been changed to fit in-channel in order to simplify the on-shelf signage. Please remove and recycle any old versions of Essentials Shelf Talkers you may still have from previous years and ensure the new signage is installed in-channel in front of the corresponding product.

Signage will be shipping to stores on July 11th so please keep an eye out for it.

If you require additional signage, orders can be placed through Central Supply.Re-order #: ENGLISH VIN-EST-052 BILINGUAL VIN-EST-053

Be sure to use your “Always Available” bin tags to highlight the Essentials Collection products in section. These overlays are to sit to the left of the in-channel shelf talker

Please note: The following products will be included in your signage kit but will not be joining the Essentials Collection until a later date – so please keep your signage in a safe place until these new products are in stores.

CSPC PRODUCT NAME AVAILABLE

188110 First Press Cabernet Sauvignon August 2016

678698 Gnarly Head Old Vine Zin Zinfandel August 2016

943787 Wakefield Shiraz August 2016

452672 Luigi Bosca Malbec August 2016

974717 Casas del Bosque Reserva Sauvignon Blanc September 2016

Version 1: English printed price over no price

Version 2: Bilingual printed price over no price

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July 9, 2016 Vintages – Marketing & Product Guide4

Release Overview July 9, 2016

Feature A – Smart Buys for Summer

Inspired by the popularity of our winter Smart Buys release, we’ve pulled together 24 fine wines perfect for summer, all at prices so appealing, customers will want to stock up fast before they’re gone. With these smart buys, there's something for any occasion at the cottage or in the city – whether customers are hosting, guesting, and just love a great wine with dinner, or all of the above.

Feature B – Cool Climate Chardonnay The annual International Cool Climate Chardonnay Celebration in Niagara highlights the many charms of this bright, fresh iteration of the world’s most popular grape. This year marks the 6th anniversary of i4C. This feature will continue to promote cool-climate chardonnay as versatile, food friendly and a varietal that we do exceptionally well in Ontario.

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Vintages – Marketing & Product Guide July 9, 2016 5

Release Overview July 9, 2016

The Benchmark

This monthly program features a wine that is considered a benchmark for its style or varietal, giving customers a reference point for what to expect from that kind of wine. Products are promoted in-store with floor displays and signage. Benchmark alternates with Wines of the Month.

SIVAS-SONOMA CABERNET SAUVIGNON 2012Sonoma County, California451377 (XD) 750 mL $24.95Full-bodied & Smooth

Arrive In Style

This bi-weekly program features a wine that makes an ideal gift for the host and is a great match with food. Anecdotal information about the wine is provided along with food pairing suggestions. Products are promoted in-store with floor displays and signage.

SEÑORÍO DE LOS BALDÍOS 2009DO Ribera del Duero, Spain366393 (XD) 750 mL $19.95Medium-bodied & Fruity93 points (erobertparker.com)

Local Find

This monthly program features Vintages Ontario Wine Buyer Astrid Brummer and a stellar Ontario wine that she recommends. The feature highlights information about the winery as well as three reasons why Astrid loves this wine (and why customers will too). The featured product is supported in-store with floor displays and signage.

Local Find alternates with Local Talent.

FEATHERSTONE ROSÉ 2015VQA Niagara Peninsula, Ontario117861 (D) 750 mL $15.95Easy-going & FruityTRADE C

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COMPONENT WHERE TO INSTALL SIGN VISUAL REFERENCE

Merchandiser Header Card

15" w . x 21" h .

Install on Vintages Release Merchandiser .

Install Date: Was shipped with March 19, 2016 signage Take Down: This sign will be replaced seasonally . Please do not take down until further notice .

Chalkboard 23-1/8" w . x 18-1/4" h .

Display in Chalkboard frame behind New Release products .

Backer Card 14" w . x 24" h .

Create a Block Pile floor display using cut cases, in or near the Vintages section . Attach the Backer Card to the cut case .

Generic & Pre-printed Shelf Talkers 2-7/8" w . x 5" h .

Attach to shelf in front of appropriate product . Pre-printed includes all A, B & C Feature products .

Generic & Pre-printed Pricer Cards 8" w . x 7" h .

Attach Pricer Card to front of cut cases in Block Pile display . Pre-printed includes all A Feature products .

Release Signage Components

INSTALL DATE: JULY 9, 2016 TAKE-DOWN DATE: JULY 23, 2016

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Vintages – Marketing & Product Guide July 9, 2016 7

Release Signage Components

INSTALL DATE: JULY 9, 2016 TAKE-DOWN DATE: JULY 23, 2016

COMPONENT WHERE TO INSTALL SIGN VISUAL REFERENCE

Flagship Store Exclusives Shelf Talker

Flagship Store Exclusives Shelf Talker 2-7/8" w . x 5" h .

Attach to shelf in front of appropriate product .

Rave Review Shelf Talker

Rave Review Shelf Talker 2-7/8" w . x 5" h .

Attach to shelf in front of appropriate product .

Benchmark

Benchmark Backer Cards 14" w . x 24" h .

Display in Chalkboard frame behind Benchmark product .

Install Date: July 9, 2016 Take-down Date: August 6, 2016

* Sent to select stores based on merchandising space available .

Benchmark Pre-printed Shelf Talker 2-7/8” w . x 5” h

Attach to shelf in front of appropriate product .

Install Date: July 9, 2016 Take-down Date: August 6, 2016

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July 9, 2016 Vintages – Marketing & Product Guide8

COMPONENT WHERE TO INSTALL SIGN VISUAL REFERENCE

Arrive in StyleChalkboard Backer Card

23-1/8" w . x 18-1/4" h .

Display in Chalkboard frame behind AIS products .

* Sent to select stores based on merchandising space available .

Arrive in Style Backer Card

14" w . x 24" h .

Create a block pile floor display using cut cases, in or near the Vintages section . Attach the backer card to the cut case .

Arrive in Style Pricer Card

8" w . x 7" h .

Attach pricer card to front of cut cases in block pile display .

Arrive in Style Shelf Talker

2-7/8" w . x 5" h .

Attach to shelf in front of appropriate product .

Nesting Table Sign* 18" w . x 24" h .

Display on the Nesting Table in the holder .

*Participating Stores 10, 21, 31, 51, 93, 115, 164, 171, 226, 252, 298, 310, 334, 344, 346, 355, 361, 367, 371, 373, 381, 386, 390, 404, 411, 416, 432, 445, 452, 470, 490, 500, 511, 523, 532, 544, 554, 556, 573, 580, 605, 643, 649, 653, 655, 658, 706, 771

Release Signage Components

INSTALL DATE: JULY 9, 2016 TAKE-DOWN DATE: JULY 23, 2016

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Vintages – Marketing & Product Guide July 9, 2016 9

Release Signage Components

INSTALL DATE: JULY 9, 2016 TAKE-DOWN DATE: JULY 23, 2016

NEW! Blank Bin TagsBlank Bin Tags 3" w . x 2" h .

Print using template and attach to shelf as needed to replace damaged bin tags .

BAM & LTO In-channel Shelf TalkerBAM & LTO Shelf Talker 4" w . x 2" h .

Install in-channel shelf talkers in front of appropriate product .

COMPONENT WHERE TO INSTALL SIGN VISUAL REFERENCELocal FindLocal Find Backer Card 14" w . x 24" h .

Create a Block Pile floor display using cut cases, in or near the Vintages section . Attach the Backer Card to the cut case .

Local Find Pre-printed Shelf Talkers 2-7/8" w . x 5" h .

Attach to shelf in front of appropriate product .

Local Find Pre-printed Pricer Card 8" w . x 7" h .

Attach pricer card to front of cut cases in block pile display .

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July 9, 2016 Vintages – Marketing & Product Guide10

Release Signage Components – Product Consultant Picks

COMPONENT IMAGE

’Perfect For’ Hot Button – This Hot Button is to help customers find products perfect for that special occasion or certain someone . Examples: The Bordeaux-Lover, The Host with the Most, The Collector, The World Traveller, mimosas with brunch, dinner with friends, appetizers

’Great With’ Hot Button – This Hot Button should be used to help customers pair wine with food . Include general pairings as well as specific dishes . Examples: Roast beef, lamb or salmon, a cheese tray, beef bourguignon, lasagna

’Consultant's Pick’ Hot Button – Display Hot Buttons throughout Vintages and create Product Consultant Picks on end aisle displays .

’My Pick’ Hot Button – Product Consultants can use this Hot Button to draw special attention to their favourite products . Write your name and include a reason why it's your favourite .

Product Consultant Picks Product Consultant Picks Hot Buttons are kitted with the release signage to leverage useful recommendations and help customers make decisions around wine selection and food pairings.

Merchandising Instructions Write your recommendation and your name on the Product Consultant Hot Buttons and display in the Vintages section of your store with shelf talker clips.

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Vintages – Marketing & Product Guide July 9, 2016 11

Vintages Signage Kits – Re-orders

Vintages Signage Kits Available for Re-order

KIT TYPE RE-ORDER SOURCE COMPONENTS

Vintages BAM & LTO Signage Kit DMS Includes all BAM & LTO Shelf Talkers for the current promotional period .

Vintages Superstars Signage Kit DMS Includes one Basket Sign and two Shelf Talkers .

Vintages Release Signage Kit DMS

Includes all signage components detailed on pages 4–8 . When ordering specify the release in question (e .g ., July 9th release) .

Blank 3" x 2" Bin TagsCentral Supply Shopping Cart #690420

Includes 50 sheets of 3" x 2" blank bin tags . Please hold onto extras to begin building an inventory for use with upcoming releases .

To order, call helloLCBO at 416-365-5932 or 1-877-522-6411. Quote re-order source and provide kit type. Note: Individual signs contained in the above kits cannot be re-ordered individually.

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July 9, 2016 Vintages – Marketing & Product Guide12

Additional In-store Programs – Ontario Superstars Program

Vintages Ontario Superstars

The Vintages Superstars program promotes great local products and encourages customers to pair them with food. Recipe suggestions are highlighted on the signage. Each period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a mandatory program and is being added to participating stores' location maps each period. The program is set with a suggested minimum of one case to support the program; i.e., one case will be forced to each participating store. Stores should replenish as required.

Promotional SupportIn-store signagevintages.com

Featured ProductTAWSE SKETCHES OF NIAGARA CHARDONNAYVQA Niagara Peninsula89037 (XD) 750 mLREG.: $19.95NOW: $18.95SAVE: $1.00

Key DatesInstall: Juy 17, 2016 Take down: August 14, 2016

Participating StoresKit 1 (Shelf Talkers only)

3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 44, 60, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 97, 99, 102, 124, 144, 145,154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209,211, 214, 218, 223, 237, 244, 248, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 391, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 499, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 602, 637

Kit 2 (All Signage)

1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 74, 93, 95, 106, 130, 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 210, 212, 217, 221, 223, 226, 233, 243, 249, 255, 263, 279, 287, 288, 298, 325, 326, 329, 333, 334, 344, 346, 249, 351, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 416, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505, 511, 512, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 629, 630, 631, 632, 634, 635, 645, 677, 698, 699, 700, 702, 703, 706, 771, 776

Kit 3 (Our Wine Country Stores)

115, 252, 253, 300, 392, 401, 407, 412, 417, 490, 497, 522, 523, 532, 624, 641, 658

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Vintages – Marketing & Product Guide July 9, 2016 13

Here is an example of a fully merchandised basket display.

Additional In-store Programs – Ontario Superstars Program

COMPONENT WHERE TO INSTALL SIGN VISUAL REFERENCE

Basket Sign Merchandise the participating product in a basket . Install the basket sign in the metal holder . Display the fully merchandised basket in the LCBO Ontario VQA wines section next to the VQA fixture . Take down once stock is sold out, or by August 14, 2016 .

Pre-printed Shelf Talker

Install the pre-printed shelf talker in front of the featured product, in its on-shelf position within the Vintages section, using a Miracle Stick (available at Central Supply #692012) . Take down once stock is sold out, or by August 14, 2016 .

Available Chilled Hot Button

Signs should be used on shelf to indicate that the Superstar product is also available in the fridge . Superstar Shelf Talkers should be placed in the fridge to highlight the Superstar products there . (Re-order# DMS-OP16-HBW-351)

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July 9, 2016 Vintages – Marketing & Product Guide14

Additional In-store Programs – P5 BAM & LTO Signage

LTO Shelf TalkerBAM Shelf Talker

Vintages BAM and LTO Signage

The Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional period starts. This is a mandatory supplier program. All In-channel Shelf Talkers for the participating products should be installed at the start of the period. If you do not receive your kit, please call helloLCBO to request a kit.

PLEASE NOTE: All BAM and LTO pre-printed signage has been permanently changed to an In-channel Shelf Talker. The signage (4” w. x 2” h.) should be installed over top of the product’s bin tag.

You may continue to use the current BAM/LTO Shelf Talker generic template to reprint any damaged signage.

Key DatesShip Date: July 11, 2016 Effective Dates BAM: July 17 – August 13, 2016Effective Dates LTO: July 18 – August 14, 2016

ComponentsP5 BAM In-channel Shelf Talkers P5 LTO In-channel Shelf Talkers

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Vintages – Marketing & Product Guide July 9, 2016 15

Vintages BAM and LTO Participating Products

LCBO# PRODUCT NAME PRICE NOW OFFER

258673 G . MARQUIS THE SILVER LINE PINOT NOIR $19 .95 10 BAM

563247 KITTLING RIDGE VIDAL ICEWINE $39 .95 11 BAM

36483 TORRES GRAN CORONAS RESERVA CABERNET SAUVIGNON $19 .95 12 BAM

948158 ANSELMI SAN VINCENZO $16 .95 $15 .45 $1 .50

891671 BARON HERZOG WHITE ZINFANDEL KPM $13 .95 $12 .95 $1 .00

637801 BARTENURA MALVASIA KPM $19 .95 $18 .95 $1 .00

328567 CATHEDRAL CELLAR CABERNET SAUVIGNON $15 .95 $13 .45 $2 .50

337238 CONCHA Y TORO MARQUES DE CASA CONCHA CABERNET SAUVIGNON $21 .95 $18 .95 $3 .00

729343 DE LOACH OFS CHARDONNAY $50 .95 $46 .95 $4 .00

479014 JULIÁN CHIVITE GRAN FEUDO RESERVA $16 .95 $14 .95 $2 .00

215525 LA CHABLISIENNE VIEILLES VIGNES CHABLIS $24 .95 $22 .45 $2 .50

659607 MITOLO JESTER SHIRAZ $22 .95 $19 .95 $3 .00

316570 OYSTER BAY SAUVIGNON BLANC $18 .95 $15 .95 $3 .00

687582 SANTA MARGHERITA BRUT VALDOBBIADENE PROSECCO SUPERIORE $18 .95 $16 .95 $2 .00

89037 TAWSE SKETCHES OF NIAGARA CHARDONNAY $19 .95 $18 .95 $1 .00

910430 TOMMASI RIPASSO VALPOLICELLA CLASSICO SUPERIORE $22 .95 $20 .95 $2 .00

441253 VIETTI MOSCATO D'ASTI $19 .95 $17 .95 $2 .00

Additional In-store Programs – P5 BAM & LTO Signage

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July 9, 2016 Vintages – Marketing & Product Guide16

Additional In-store Programs – Specialty Portfolio

The Specialty Portfolio exists to provide products that have demand within a particular ethnic community, but not widespread demand in the general population.

PRODUCT NAME PRODUCER COUNTRYSIZE (mL) LCBO #

Specialty Portfolio - July 9th Rapid Release

Gekkeikan Haiku Tokubestyu Junmai Gekkeikan Sake USA 750 371435

Blue Yanghe Premier Coasts Trading Limited

China 500 455447

Specialty Portfolio

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Additional Vintages Marketing Programs

Every period the LCBO releases a Shopping Guide, and Vintages has a dedicated two-page spread that highlights one product from each release plus a Vintages Essential. There is always something new to discover each month at Vintages, and this is a great opportunity to showcase what Vintages offers to customers who don’t normally shop this section.

Vintages in Period 5 LCBO Shopping Guide

PACO & LOLA ALBARIÑO 2014Rias Baixas, Spain Light & Crisp350041 (XD) 750 mL $17.95Wines from July 23 release

TORBRECK OLD VINES GRENACHE/SHIRAZ/MOURVÈDRE 2013Barossa Valley, South AustraliaFull-bodied & Smooth10223 (XD) 750 mL $21.95Wines from August 6 release

CATHEDRAL CELLAR CABERNET SAUVIGNONWO Western Cape, South AfricaFull-bodied & Firm328567 (XD) 750 mL Reg. $15.95 Now $13.45 Save $2.50Always available from our Essentials Collection

Every Vintages bi-weekly release, ads run in the Globe & Mail’s Style section. These ½-page ads promote the current release theme, offer readers a “sneak peek” at the release in stores on Saturday and drive home the fact that we offer over 100+ new wines every two weeks.

The next ad, for the Summer Smart Buys feature from the July 9 release, will run in the Globe & Mail on Saturday, July 9, 2016.

NOTE: A French version of this ad will be featured in Le Droit every two weeks.

Bi-weekly Ads in the Globe & Mail

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Additional Vintages Marketing Programs

Classics July/August

On the first Thursday of every month, we launch a new Classics Collection – a limited assortment of premium wines and spirits from the most prestigious and sought-after producers and regions in the world, including rare and older vintages.

The May and June collections will be represented in one print catalogue that covers both collections. Starting July 7 at 8:30 a.m, customers can order the July products at vintages.com/shop or by phone at 416-365-5900 or toll-free at 1-800-668-5226 (Monday to Friday, 8:30 a.m. to 6 p.m., and Saturday, 9 a.m. to 6 p.m.) on a first-come, first-served basis. Prior to the order date, the collections can be viewed online at vintages.com/classics.

KEY DATESCatalogues in-store and at vintages.com/classics: June 30

July Collection

Ordering starts at vintagesshoponline.com: July 7, 8:30 a.m.

August Collection

Ordering starts at vintagesshoponline.com: August 4, 8:30 a.m.

UPCOMING CLASSICS CATALOGUE IN-STORE DATE

September Classics Thursday, September 1, 2016October Classics Thursday, October 6, 2016November Classics Thursday, November 3, 2015December Classics Thursday, December 1, 2016

July & August Classics Catalogue

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Additional Vintages Marketing Programs

Uncork Summer Walk-around Tasting

A lakeside celebration of food and wine

This fabulous walk-around tasting features the best of summer foods and over 80 spectacular white, red and sparkling wines, plus a special collection of Provence rosés. This is our customers’ ticket to explore a selection of our new wines and customer favourites.

THURSDAY, JULY 7, 2016Corus Quay Building – Atrium (Queens Quay & Lower Jarvis)25 Dockside Drive, TorontoWalk-around Tasting: 6:30 – 9:00 p.m$75 per person

Upcoming Events

California Wines – Thursday, September 22, 2016, TorontoSpanish Sherries – Tuesday, September 27, 2016, TorontoRioja Wines – Wednesday, October 5, 2016, Toronto

Events

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Additional Vintages Marketing Programs

Vintages Customer Booklet

Stores are reminded to continue to display and draw customers' attention to the “Vintages 101” booklet that was shipped in January, 2016. The booklet is designed to demystify Vintages to both new and existing customers, and clarify what the section offers.

Booklets should be merchandised in the metal brochure holder with the “What is Vintages” backer card inserted.

Re-ordering informationVintages Customer BookletRe-order from Central Supply using these codes: English: 691030 French: 691337

Mini Backer CardsRe-order by calling helloLCBO using these codes:English: DMS-P0816-VIN-150Bilingual: DMS-P0816-VIN-151

Metal Brochure HolderRe-order by calling helloLCBO using this code:VIN-METAL

Vintages Customer Booklet

Vintages Mini Backer Card

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Notes

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Notes

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© LCBO, 2016No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information store and retrieval system, without permission in writing from the LCBO .

LCBO Dept . # 903 - Merchandising Communications55 Lake Shore Blvd . EastToronto, Ontario M5E 1A4The information contained in this guide was written for the LCBO internal use only .

This guide is printed on 100% recycled paper, by the LCBO’s Print Digital Copy Centre (Dept . 890)

SIGNAGE SHIP DATES

Signage should arrive at stores 5-8 days before the release date, depending on shipping distance (e.g., July 9 signage will arrive June 30 or July 4).

Take-down InstructionsA consistent message and signage make our promotions successful.

Every two weeks, a new signage package is sent to stores to support the Release.Themed signage from previous promotions should always be taken down when

the new package arrives.

Questions?Call helloLCBO at

416-365-5932 / 1-877-522-6411 Please have this guide available .

Produced by the SMi Communications team . If you have any feedback or ideas about this guide, please e-mail us at IMAGEbooks@lcbo .comTRADE C

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NEED SIGNAGE?

To order Vintages signage, please visit Central Supply Online or call helloLCBO at 416-365-5932 (1-877-522-6411) .

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