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SURVEY OF LUXURY BRANDS:

WATCHES AND SUITS USED INCENTRAL MUMBAI REGION

NAME ROLLNO.

SAMAY DHOOT M-11-13

DARSHAN PATIL M-11-37

ZEESHAN SHIEK M-11-53

VICKY RAZDAN M-11-60

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Luxury Suits/Watches

Swiss watches market is growing @ 30% in

India.

Small cities shoppers for Luxury brands.

Men are buying, menswear market in India isthe fastest growing in apparel segment.8.6% gr

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Data collection methodology

Questionnaire method- Data collected from

diverse and scattered group of people.

Sample size of 32 respondents was used.

Data collected from shopping malls, exclusiveshowrooms and by emails

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Toma of suits

Armani is Numero Uno Gucci and Versace follow

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Toma of watches

Rolex is leader Omega follows Rolex

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Reasons for using brands

17%

13%

19%

13%

32%

2% 4%

Differentiation Feeling of Achievement Best Quality

Expensive Great Looks Great History

Celebrity Endorser

Differentiate or Die

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Preference in suits

1 ARMANI

2 VERSACE

3 ZEGNA

4 RALPH LAUREN

5 GUCCI

6 BURBERRRY

7 LOUIS VUITTON

Armani Rules

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Preference in watches

1 ROLEX

2 OMEGA

3 TAG HEUER

4 CARTIER

5 LOUIS VUITTON

6 PATEK PHILLIPE7 PIAGET

Rolex: A crown for every achievement

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Age and Income

53%

20%

20%

7%

Age Groups20-30 31-40 41-50 51-60 Above 61

7%

13%

7%

13%60%

Income Per Month1 lakh-2 lakh 2.1 lakh- 3 lakh 3.1 lakh- 4 lakh

4.1 lakh- 5 lakh Above 5.1 lakh

Money mattersYouth has no age

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Qualification/Endorsement

59%

41%

Who should endorse yourbrand?

Brand

Celebrity

40%

7%

53%

QualificationUpto SSC Upto graduation graduate

Post Graduate Professional

Be Professional I am Brand

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Level of Agreement

0 1 2 3 4 5

For Accurate Time

Feeling of Achievement

Swiss made Watch Preference

Light Weight watch

Enhance Overall Personality

Costly

feeling of Superiority

Celebrity Endorsement

Comfortable Feeling

Confidence Boost

Average Levels of Agreement

(Watches)

0 1 2 3 4 5

Feel Powerful

Comfortablefeeling of Superiority

Attraction of Oppsite sex

Relieving Tension

Lighter Suits

Made-in-Italy Suits

Enhancement of Overall

Buying Suit because It Is CostlyBlack Suit

Average Levels of Agreement(Suits)

Personality is everything Indispensable comfort

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Brand communication

4

3.4

4.8

4

4

3.1

0.6

0 1 2 3 4 5 6

differentiate

feeling of achievement

best quality.

expensive.

great looks

great history

celebrity endorser

3.2

4

3.6

3.4

4.4

2.7

1.8

0 1 2 3 4 5

differentiate

feeling of achievement

best quality.

expensive.

great looks

great history

celebrity endorser

Suits Watches

Looks invite, cuts killQuality is a habit

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Thank you