Marketing Obj 2.05 pp[1]
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Transcript of Marketing Obj 2.05 pp[1]
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Obj. 2.05Grades and Standards
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• Why learn about Standards and Grades?
• How do Standards and Grades effect YOU?
Grades and Standards
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• What did you eat for Breakfast or Lunch?
Grades and Standards
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• How did Grades and Standards effect your food?
MilkInspected
EggsQuality
Fresh Fruit
Appearance and Condition
Grades and Standards
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Other Examples of How Companies Use Grades and Standards
• Specific tire sizes to fit our specific cars
• ALL children’s fever-reducing medicine contains:• same ingredients• same doses(regardless of what brand it is)
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Other Examples of How Companies Use Grades and Standards
• Movies:–Ratings
Rated: R
•Restaurants:–Ratings
Andy’sRated: 97.5
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What Are Grades and Standards?• Grades: Ratings
assigned to products that tell to what extent standards were met
• Standards: Specifications that are used as a basis for comparing or judging goods or services
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Grades and Standards
• What are some standards being used in your classes?
A = Excellent!
•What do you have to do to earn a good grade?
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Grades and Standards
• These requirements now become your standards that the teacher uses as her evaluation tool
• Your work compared to standards = GRADE
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Grades and Standards
• How do Businesses use Grades and Standards?
– Standards are set
–Products are rated against standards and assigned a grade
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Grades and Standards
• What do businesses do with products that fail to meet lowest standards?
– Products are thrown away, revamped or sold at discounted prices
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Grades and Standards
• Why do we use grades and standards?
– To make sure products are reliable
– How to use a product correctly and safely
– Where certain products can be sold
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Grades and Standards
• Do you think the GAP will offer low grade clothes at their store?
NO!
• What would the GAP do with these clothes?
Sell at Outlet or Old Navy
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Grades and Standards
• How do Grades and Standards aid in the buying and selling process?
Speeds things up!
Consumers do not have to inspect. We know what products rank higher than others.
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Grades and Standards
• How are grades and standards important in a Global Market?
–By using certain requirements, products are known safe to use internationally.
–The standard is known as 1S0 9000
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Grades and Standards
• What groups develop grades and standards?– Government Agencies: ex. food, medicines, fair
advertising
– Professional Organizations: ex. Triple A, Rate Hotels
– Businesses
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Grades and Standards
• What are 4 types of standards that businesses use?
2. Quality
1. Quantity - ex. how much will be produced in 1 day
3. Time
4. Cost
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Grades and Standards• Examples of Graded Products
1. Agricultural raw materials- like cotton
2. Food Products:a. USDA- Meatb. Dairyc. Fresh Produced. Fish
3. Oil- Graded according to its thickness
4. Fuel- Graded according to its octane rating
5. Coal- Graded according to its carbon and sulphur content
6. Lumber- Hardwoods are graded according to size, quality, and type of wood
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Sources
• Marketing Essentials
MBA-LAPS-PM-008-CS