Marketing plan template for B2B technology companies
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Transcript of Marketing plan template for B2B technology companies
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Marketing planTemplate for B2B Irish technology
companies
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Summary and current situation
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About
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Current revenue sources
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Current trends
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Trends
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Market Review
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What customers think
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SWOT Analysis
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Strengths
internal
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Weaknesses
internal
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Opportunities
external
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Threats
external
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Competitor analysis
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Competitors
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Competitor name SWOTStrengths Weaknesses
Opportunities Threats
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Competitor name SWOTStrengths Weaknesses
Opportunities Threats
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Marketing Objectives
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Objectives
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Target Market
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Target market
Sectors Company size Geographical regions Countries Partners
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Job titles by sector
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Marketing Communications Plan
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Contents Target market Key messages Objectives Tactics
Via sector Collateral PR Website Social Media Events Direct Marketing Advertising
External partners/agencies (eg Enterprise Ireland) Budget
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Key messages
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General
Xx years’ experience Why are you the right company to solve the
problem for your customer base
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Sector 1 key messages
Name clients in this sector
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Sector 2 key messages
Name clients in this sector
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Objectives
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Marketing tactics within sectors
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Sector 1
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Sector 1 – information we need
Names and email
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Sector 2
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Sector 2 – information we need
Names and email
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Collateral
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Brochures
Existing Name name
To be created Name name
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Case studies
Existing Name
In draft name
Proposed name
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PR
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Press Releases
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Thought leadership
Analysts? Who would be good to get on your side that
would be responsible for influencing the industry as a whole
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Website
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Website
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Social Media
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Social Media
Set up Facebook Twitter Google Plus LinkedIn company
Managed via Hootsuite Needs to be monitored daily
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Events
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Events
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Events
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Direct Marketing
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Direct Marketing
5 to 6 times annually newsletter Target all sectors Include customers
Sector 1 Name and possible dates
Sector 2 Name and possible dates
Customer campaign Name and possible dates – email campaign to
current customers to tell them what else you have available
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Advertising
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Advertising
Where and costs associated with it Print? Online?
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Action Plan
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Action plan
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Budget
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Budget
Use excel spreadsheet and put in here
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Aisling Foley MarketingB2B marketing consultant for Irish
technology companies
www.aislingfoley.com
+353 87 918 2986