Telling the (b)Right Stories

to the Right People

Compelling Brand Building for B2B through Effective Content Marketing

© 2015 Bright Living

www.bright-living.net

Bright generates measurable business growth and creates compelling brands through effective and integrated content marketing.

“Content marketing

is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Source: Content Marketing Institute

Our mission is to use content marketing to support the growth of inspiring and successful companies that contribute to creating a bright way of living.

Using Content in a Strategic, Planned, Integrated, and Customer-Centric Way

Your customers’ goals, intents and pain points

Your company’s

purpose, promise

and solutions

Content Marketing Customer and brand experience

Relevant interactions for lead generation and measurable results

The SweetSpot

Which of your goals can B2B Content Marketing serve?

Which ones are your Top 3 priorities?

Our Content Marketing Principles for Achieving Your Goals

Turn you into the #1 go-to resource for customers looking for information on products in your industry.

Gain authority in your industry.

Educate and delight your prospects and customers with relevant and useful content

…So they will buy from and return to you, and ultimately become

your brand ambassadors

We Use a Worldwide Verified Methodology

http://www.hubspot.com/inbound-marketing

Key Points of Our Content Marketing Approach

Defining buyer personas (your ideal customer types) – for accurate targeting and optimizing the sales process

Content Creation – targeted content to answer your customer's questions and needs

Lifecycle Marketing – different marketing actions for each customer / prospect stage

Message Personalization – tailored messages for each phase of your sales funnel

Multi-channel - the appropriate mix for your business based on your buyer personas characteristics and behavior

Integration of channels, analytics and continuous fine tuning

Coherent Offline & Online Marketing Integration. Budgets optimization.Compelling Brand Building

Content Marketing Services for Bright Companies

Creating relevant content. Using it in the right context. Continuous monitoring and optimization.

Presentations (product, events, speeches). E-books. Infographics.

Case studies. Articles (blog, news)

Content Marketing Results

differentiation from your competition and increased brand favorability and loyalty

consistent communication of your brand to its internal and external audience, across all channels

increased lead conversion and customer loyalty through remarkable and relevant content

efficient marketing budget spending and KPI based evolution

Working with Bright on Defining and Implementing Your New

Marketing Approach

Fresh and integrated perspective on marketing and communication that delivers measurable business and brand growth

Extensive experience in delivering tailor made marketing and communication solutions to entrepreneurial B2B companies like yours

Linking marketing results to your business and sales objectives

Budgets optimization

cristina@bright-living.net

+40 0723 371 971

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© 2015 Bright Living