Marketing Plan - Softdrink - Lajawab

7/31/2019 Marketing Plan - Softdrink - Lajawab

1/15

LajawaabUdaas pal ko jagmagao ..Lajawaab apne ghar laao !!


2/15

After being accepted successfully in

products like toothpaste , soaps etc ,

We,the option group, is now bringing an

all new Soft Drink Lajawaab in the rural

markets of India.

Lajawaab will have 5 flavours:- Cola ,

Pineapple , Pan masala , Grape and Mint.


3/15

Our vision is to become the sole

soft drinks supplier in India.

Our mission is to supply uniquesoft drinks flavor with minimum

sugar content at an affordable

price.


4/15

Our soft drink Lajawaab is different from

all others soft drinks available in market

as it is cheaply priced and comes in 5

unique flavors , 4 of which you wouldhave never tasted before.

The sugar content in lajawaab is kept

minimum, so you need not pay more to

get a Diet Lajawaab .


5/15

Other Drinks Lajawaab

More flavours ,NO availibility More flavours , Available

everywhere

High sugar content Low sugar content

Diet drinks at different price The same drinks have low sugar

content at same price.

High caffeine content Zero caffeine content


6/15

Lajawaab will be available to customers atfollowing prices:-

Lajawaab will be available to Shopkeepers at

following prices:-

Quantity Price

300 ml Rs. 10

500 ml Rs. 181 ltr Rs. 28

2 ltr Rs. 40

Quantity Price

300 ml Rs.9

500 ml Rs.15

1 ltr Rs.25

2 ltr Rs.35


7/15

Advertising through media like

newspapers, televisions, radio will be

done. The advertisments will mostly

potray the rural scene with the basicconcept being how Lajawaab turned

sad moments into happy and joyous.

Free samples of 20 ML will be provided

with newspapers for continuously 2 days.


8/15

Lajawaab will be given free of cost to

sarpanch of every village as a gift which

will make lajawaab a status symbol.

Brand Ambassador will be Kareena Kapoor

stressing upon the fact that to be happy

you must be healthy and lajawaab is

healthy and tasty.


9/15

With every bottle of lajawaab a smallscratch card will be given in which aconsumer can win 3 products a free 300 mllajawaab bottle a poster ofkareena

kapoor, or a 2 gm gold coin

Features like low sugar content and zerocaffeine will be stressed upon.

After 4 months Your Lajawaab moment Acontest will be launched in which theconsumer has to tell a moment enjoyed withLajawaab, and 2 people get 1 week supply ofLajawaab absolutely free.


10/15

Since the drinks available in market today

are not of much good quality, with many

brands offering same flavours,We thought

of starting up a soft drinks brand anddeliver something unique and outstanding

..which means something lajawaab to

our consumers.

We also wanted to deliver something

unique so we kept sugar level minimum

and caffeine content zero.


11/15

Our brand logo features 4 petals of a flower,

which is a symbol of life, which suggestsLajawaab doesnt harm their health ,instead

keeps them joyous thus improving their health.


12/15

Lajawaab will be available at all KiranaStores across the country.

Also around 800 kiosks will be opened upall over India in Rural areas to provideeasy access to Lajawaab.

Rural people will be invited to own shops

of lajawaab, a store which will be smallin size and only stock Lajawaab. This willalso create employment in addition toincrease in sales and popularity ofLajawaab.


13/15

Lajawaab was given to various consumers in

Rural markets for free for tasting and here

are few of the reviews .

Raju, Saharanpur

Geeta , Muraji Gaon

Kamla , Ekshar Ganj

Its is very tasty andrefreshing....The

flavours are so

unique and

different..

The cola flavor is

the best that I

have tasted till

date!!Can I have one

more please?!


14/15

Now you can grab a bottle of lajawaab

at your nearest kirana store from 2 Oct,

2010.

Get ready for a sizzling taste .. Without

compromising on health !!


15/15

- Kamya Aggarwal

- Kandarp Bansal- Sagar Taneja

Marketing Plan - Softdrink - Lajawab

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