OVERVIEW

OVERVIEWIndustry in briefCompanies in IndustryCost StructureMarginal CostingConclusion

Soft Drinks (jo chadhti nahi)Non-alcoholicAeratedCheapMakes you fat

Industry AnalysisDuopoly-COKE and PEPSICustomer Buying PowerSupplier BargainingNew Entrants..???Threat from Substitutes

SOFT DRINK COMPANIES

COST STRUCTURECOKE AND PEPSI DEKHO!

OTHERS ARE LIKE

EXPLAINS REASON FOR DUOPOLY

AVERAGE COST STRUCTURE

AVERAGE COST STRUCTURECharts

MARGINAL COSTINGPARTICULARAVERAGEVARIABLE COST3292.6FIXED COST7058.2PROFIT3.2CONTRIBUTION7061.4BEP31 BIL UNITSCONCLUSIONSoft drink market is ruled by coke and pepsOthers demand is not concentrated area wiseFixed cost is a lot in industryMarginal cost per unit is also low

THANK YOU