THE MARKETING PLAN SMALL BUSINESS DEVELOPMENT AND ENTREPRENEURSHIP

TEAM MEMBERS:1. Syed Abdul Basit Shah (13PWMEC-3541)2. Basit Nazir (13PWMEC-3540)3. Kashif Riaz (13PWMEC-3538)4. Hamood Ur Rahman (13PWMEC-3539)5. Umar Ayub Afridi (13PWMEC-3563)

Contents:

1.Overview of all plans2.What is Market?3.What is Marketing plan?4.Why do we need marketing plan?5.Research and Analysis6.Outline of Marketing Plan7.What is “Marketing mix”?8.Practical Application or Idea of Marketing

Plan

1) BUSINESS PLAN2) FINANCIAL PLAN3) PRODUCTION PLAN4) ORGANIZATIONAL PLAN5) OPERATIONAL PLAN

Over View of Other plans

Primary concern is WISH , Satisfaction and need of customer

Quality , Quantity , Price and Time are secondary

What is Market?

Background

Example

What is Marketing Plan?

What is its importance?

Less profit

Risk of failure

Achieving the target

Need of Marketing Plan

Marketing Analysis

Ups and downs of the product. Achieved by SWOT analysis. For a product place industry person Identifying the internal and external factors that are favorable

and unfavorable to achieve that objective. 

SWOT Analysis

SWOT Analysis

Competitor Analysis

Marketing research for the new venture

It involves gathering of data in order to determine Who will buy the product or services? What is the size of potential market? What price should be charged? What is the most appropriate channel? What is the most effective promotion strategy to

inform and reach potential customers?

Steps in Marketing Research

1. Defining the purpose or objectivesAsk People about your product

QualityPriceAdvertisement

Steps in marketing research (Continued)

2. Gathering data from secondary sources:

Old informationInternet NewspaperTrade magazines etc.

Steps in marketing research (Continued)

3. Gathering data from primary sources:

New informationObservationNetworking InterviewingExperimentations

Steps in marketing research (Continued)

4. Analyzing and interpreting the Results

Analyzing the situation

Background Considering strength and weakness Available opportunities and expected threats Competitor analysis

Marketing objectives and goals

Promotion of product Defining time interval Determining rate of success

Marketing Strategy

Launching of product Determining the influencing factors External factors Internal factors

External Factors

Culture Economy Technology Demand

Internal Factors

Financial Management Suppliers

Flexibility

Room for remodeling i.e change in some factors according to the situation

Achieving Goals

Growth and development of business

Analyzing the situation

Marketing objectives and goals

FlexibilityMarketing Strategy

Achieving Goals

Marketing Strategy and Action Programs

Marketing Strategy and Action decisions respond to the following question:

How do we get there?

The question can be best answered by marketing mix. Marketing Mix: It is combination of;1. Product or service2. Price 3. Distribution 4. and Promotion

Product or Service

Indicates a description of the product or service to be marketed in the venture

Product or service definition should be considered more than the physical characteristics

It involves packaging, price, warranty, image, service, delivery time, new features, style and even the website that will be seen by most customers.

Pricing

Prior to setting the price, following three important elements should be considered:

1. Costs (Cost of material used, labor salary and overhead)

2. Margins or Markups3. Competition: Update the product and install new

features or reduce the price little bit from the competitor's price.

Distribution

Distribution provides utility to the consumer i.e. it makes a product convenient to purchase when it is needed.

Products to be distributed in outlets that have a quality image. Channel distribution strategy considerations are summarized in

table given on next slide.

Degree Of Directness

• Market Conditions --- Concerned whether end users are concentrated (direct) or dispersed (indirect) in market.

• Product Attributes --- Concerned with whether product is large (direct) or small (indirect), bulky (direct), perishable (direct), hazardous (direct), expensive (direct)

• Cost Benefits --- Considers the cost benefits in selection of channel members; many benefits (indirect), minimal or no benefits (direct)

• Venture Attributes --- Considers financial strength, size, channel experience and marketing strategy of venture.

Promotion It is necessary to inform potential consumers about the

product’s availability or to educate the consumer using advertising media.

It is achieved through the following methods: 1. Advertisement in Newspapers and Magazines 2. Radio3. Television 4. Advertisement Boards5. Through Social Media

Innovative idea

Stallions Den

Executive Summary

Getting Horses Reproduction__ Breeding Training

Target Customers

Spectators of four cattle shows in Pakistan; DI Khan, Lahore Fort, Sindh and Baluchistan.

Armored Core Division(Cavalary) of Pakistan Army Derby (Horse Racing) Polo festival in Shandoor

Selling Proposition

Reasonable Price Free Delivery with in Pakistan Well Trained

Pricing

Investment + Costs on Transporting + Overhead + Profit

Distribution

Once the deal is done, the package will be delivered to the destination customer wish for.

Promotion

Visiting cattle shows Through Pamphlets Arranging my own show Short Paid Documentary Televised Sometimes free control riding for untrained people to

motivate them. Visiting the foreign countries

Questions?

Thanks for Listening!