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MARKETING PLAN-2018-

REAL ESTATE REDEFINED

We provide a full suite of integrated real estate services to make a move simpler and offer more attractive pricing. Consumer surveys show that this approach is popular with buyers and can make your property more attractive.

HomeServices LendingFinding a mortgage to help fit your needs can make all the difference when deciding to buy or refinance your home. HomeServices Lending provides a wide range of home financing programs and products including conventional conforming, FHA and VA loans, larger loan amounts, investment property financing and renovation loans. We will be with you during every step of your home finance process.

HomeServices InsuranceAs independent, multi-line insurance consultants who help clients find affordable and reliable insurance solutions, we represent some of the top rated national and regional insurance carriers in the country. Our organization is dedicated to understanding clients’ specific needs and developing insurance strategies to help cover these risks.

Weissman, PCWeissman, PC is our strategic partner for Title and Closing Services. Founded in 1991, the firm has literally “written the book” on real estate contracts. Our local attorneys are ready to help your closing be an efficient and successful experience.

HSA Home WarrantyA home warranty offers “peace of mind” to a potential buyer. We recommend including a home warranty as part of your overall transaction. We would be honored to introduce you to our local HSA Home Warranty representative.

©An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire

Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Berkshire Hathaway HomeServices does not endorse any of the

products or vendors, referenced on this material. Any mention of vendors, products, or services is for informational purposes only.

FAMILY OF SERVICES

MARKETING PLAN 2018 TARGET MARKETS

• Are Your Target Markets Big Enough To Reach Your Goals?• Is It Realistic To Win In 2018?• What Might Be Your Unique Value Proposition?• Should You Begin To Invest In Some Target Markets For 2018 And Beyond?

TARGET MARKETS SPECIALIZATIONS

Community/Neighborhood Luxury Homes Multi-Generational

City New Homes Multi-Cultural/International

Zip Code Investors Bank Owned/Short Sales/REO

Area of Town (Buckhead) Lake/Mountain Land/Lots

County Relocation Equestrian

Personal Sphere Intown Condos Resorts/2nd Homes

Referrals Commercial Lease/Rentals

2018 TARGET MARKETS ESTIMATED SALES VOLUME

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CONTENT MEDIUMS

• Local Market Reports (Buy Side, Other)• Home Values (Case-Shiller, Other)• Mortgage Rate Trends• Cost of Waiting for Baby Boomers• Relocation Trends• Population/ Employment Trends• Local News & Insight• Client Success Stories• Property Management• Mobile Trends• Real Estate Advisor Newsletter

• Telephone Calls• RISMedia E-Newsletters (Daily, Monthly)• BHHS REsource (E-Cards, Postcards)• AnnounceMyMove, AnnounceMyListing• BHHSGEORGIA.com/blog• Video Messages (BombBomb,Videolicious)• Blogs, Audio Podcasts, Video Market Reports• Postcards, Custom Print Marketing Solutions• My Home Finder• Social Media• Mobile (Text, Groups)

Here Is An Example:

DATE TARGET MARKET VALUE MESSAGE MEDIUM COST

Jan Community A Adv property Marketing For Spring AMM $ 0

Jan Community B Spring Market Will See Improving Home Values Newsletter $ 200

Jan Past Clients Thanks/Appreciate Referrals

Jumbo Postcard w/personal note $ 300

Jan General Prospects Market Update Email List $ 0

Feb Community A Market Update Email List $ 0

Feb Community B Best Practices /APMS Newsletter $ 200

Feb Past Clients Market Update Email $ 0

Feb General Prospects Real Estate News & Information RISMedia $ 0

MARKETING PLAN 2018 DATABASE MARKETING PLAN

Make a commitment to optimize your database marketing plan for 2018! This will make you money. Berkshire Hathaway HomeServices Georgia Properties Associates have a variety of options for both content and mediums that might be interesting and valuable for your prospects. Here are some examples you may consider:

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MARKETING PLAN COMPLETE YOUR 2018 MARKETING PLAN SUMMARY

DATE TARGET MARKET VALUE MESSAGE MEDIUM COST

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MONTH RECIPIENTS THEME/PIECE FORMAT PROCESS DATE

BY WHEN COST # OF

PIECESDESIRED RESULTS

ACTUAL OUTCOME

Jan Database Happy New Year E Dec 17 Dec 31 0 800 Connecting 72 Opens

SOI/PC Thank You Letter M Dec 17 15th $175 233 25 3B

PC HUD Letter M 7th 3rd Friday $250 233 5 Referrals 8 Referrals

FARM 1/2 Market Update PC/M Dec 17 1st Friday $650 1200 1L 0

OH Invites/Misc M/D2D As needed 2x Month $75 50 1L or 1B 1L

Lead Gen Facebook I As needed 5x-wk,3x day

0 0 3B 1B

FTHB Home Buying Process Class As needed Saturdays $300 25 3B 0

Floor Upcalls 7-9xmonth

0 0 1L or 1B 1B

Feb SOI/PC Happy Valentine (Feb14)

E 4th 12th 0 800 Connecting 38 Opens

SOI/PC Just Sold M 4th 2nd Friday $650 1200 1B 0

SOI/PC General N/L 4th 3rd Friday $175 233 1L or 1B 1L

OH Invites/Misc M/D2D As needed 2x Month $125 100 1L or 1B 2L

Lead Gen Facebook I as needed 5x-wk,3x day

0 0 3B 0

Floor Upcalls 7-9xmonth

$650 0 1L or 1B 1B

FTHB Home Buying Process Class As needed Saturdays $300 25 3B 2B

Mar SOI/PC Happy St Patrick’s Day E 4th 14th 0 850

SOI/PC Easter (Mar 31) E 18th 28th 0 233

SOI/PC Daylight Savings E 4th 7th 0 850

Farm (1) Neighborhood activity PC/M Feb 18 1st Friday $350 500

FTHB Home Buying Process Class As needed Saturdays $75 25

OH Invites/Misc M/D2D As needed 2x Month $125 100

Lead Gen Facebook I as needed 5x-wk,3x day

0 0

Floor Upcalls 7-9xmonth

0 0

MARKETING PLAN SAMPLE DETAILED MARKETING PLAN

*E=EMAIL *PC=POSTCARD *C=CALL *P/N=PERSONAL NOTE *F=FACEBOOK*NL=NEWSLETTER *D2D=DOOR TO DOOR *W=WALK *=MAIL *I=INTERNET

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MONTH RECIPIENTS THEME/PIECE FORMAT PROCESS DATE

BY WHEN COST # OF

PIECESDESIRED RESULTS

ACTUAL OUTCOME

MARKETING PLAN

*E=EMAIL *PC=POSTCARD *C=CALL *P/N=PERSONAL NOTE *F=FACEBOOK*NL=NEWSLETTER *D2D=DOOR TO DOOR *W=WALK *=MAIL *I=INTERNET

Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products, or services is for informational purposes only.

DETAILED MARKETING PLAN

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WEBSITE/SOCIAL MEDIA CHECKLIST YES/NO NOTES

ASSOCIATE WEBSITESDo you have good graphics/photo/layout?Do you have a custom domain name? Is it easy to remember and easy to spell?Is your contact information current and easy to find?Do you have compelling “Calls to Action” to get your visitors to contact you- turn clicks into leads?

Do you use multimedia, including videos and social network connections?

Do you have regular, relevant updates such as market reports or a blog?

SEO: Do you have one or more targeted markets that your site is designed to get your site found in Google Searches?Is your site error-free? No broken links or outdated content?LISTING ENHANCEMENTS:

Have you uploaded high resolution photos?

Are your Zillow, Trulia, and Realtor.com profiles current and professionally representative?Do your listings have Zillow videos, where appropriate?Are you “telling the story” of the property with the right verbiage, photos, incentives & media?

Is your property enhanced on-line (expanded text, headlines, more photos)?

Do you understand how listing syndication works and how your properties are found on websites like Trulia & Zillow?SOCIAL MEDIAIs your LinkedIn profile current and do you have recommendations from past clients & colleagues?

Is your Facebook page setup correctly with the right blend of personal and professional info?

Do you post from time to time about real estate and socially in a way that your social media friends find value?Do you understand how Facebook ads work and how to post a Facebook Ad?

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PropertiesGeorgia ©An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway a�liate, and a

franchisee of BHH A�liates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® If your home is currently listed with another brokerage, this is not intended as a solicitation to list your property. We cooperate with all brokerages. Equal Housing Opportunity.