Marketing Jeopardy

Function ofMarketing

Marketing Mix & Target

Markets

MarketingCareers & Ethics

SalesProcess

Q $100

Q $200

Q $300

Q $400

Q $500

Q $100 Q $100Q $100 Q $100

Q $200 Q $200 Q $200 Q $200

Q $300 Q $300 Q $300 Q $300

Q $400 Q $400 Q $400 Q $400

Q $500 Q $500 Q $500 Q $500

Final Jeopardy

SalesPolicies

$100 Question from Function ofMarketing

Study Guide 4.09, 1.01, & 1.02

2. By increasing awareness of the need for environmental controls, what has marketing done?

$100 Answer from Function ofMarketing

Study Guide 4.09, 1.01, & 1.02

2. By increasing awareness of the need for environmental controls, what has marketing done?

C. Improved the Quality of Life

$200 Question from Function ofMarketing

Study Guide 4.09, 1.01, & 1.02

4. After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image.  Which marketing function would come up with the new product? 

$200 Answer from Function ofMarketing

Study Guide 4.09, 1.01, & 1.02

4. After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image.  Which marketing function would come up with the new product? 

B. Product / Service Management

$300 Question from Function ofMarketing

Study Guide 4.09, 1.01, & 1.02

6. What does the selling function involve that makes it so important?

$300 Answer from Function ofMarketing

Study Guide 4.09, 1.01, & 1.02

6. What does the selling function involve that makes it so important?

C. Contacting Customers

$400 Question from Function ofMarketing

Study Guide 4.09, 1.01, & 1.02

1. What does applying the customer-orientation element of the marketing concept enable the business to do? 

$400 Answer from Function ofMarketing

Study Guide 4.09, 1.01, & 1.02

1.What does applying the customer-orientation element of the marketing concept enable the business to do?

A. Offer Products thatcustomers want to buy

$500 Question from Function ofMarketing

Study Guide 4.09, 1.01, & 1.02

3. According to the marketing concept, which option shows company commitment? 

$500 Answer from Function ofMarketing

Study Guide 4.09, 1.01, & 1.02

3. According to the marketing concept, which option shows company commitment? 

C. Setting aside funds to researchwhat customers want

$100 Question from Marketing Mix & Target

Study Guide 4.09, 1.01, & 1.02

8. Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors.  He thinks this product would be better than any cleanser currently on the market.  Which of the four Ps should these investors consider first? 

$100 Answer from Marketing Mix & Target

Study Guide 4.09, 1.01, & 1.02

8. Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors.  He thinks this product would be better than any cleanser currently on the market.  Which of the four Ps should these investors consider first? 

A. Product

$200 Question from Marketing Mix & Target

Study Guide 4.09, 1.01, & 1.02

10. Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake.  Customers register by providing their contact information on a card.  What does entering the drawings represent? 

$200 Answer from Marketing Mix & Target

Study Guide 4.09, 1.01, & 1.02

10. Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake.  Customers register by providing their contact information on a card.  What does entering the drawings represent? 

A. Tactic

$300 Question from Marketing Mix & Target

Study Guide 4.09, 1.01, & 1.02

12. What is the overall reason that marketing strategies are designed and implemented? 

$300 Answer from Marketing Mix & Target

Study Guide 4.09, 1.01, & 1.02

12. What is the overall reason that marketing strategies are designed and implemented? 

B. Achieving planned goals

$400 Question from Marketing Mix & Target

Study Guide 4.09, 1.01, & 1.02

14. Which market segment do customers that prefer reasonably priced recreational activities that include a variety represent?

$400 Answer from Marketing Mix & Target

Study Guide 4.09, 1.01, & 1.02

14. Which market segment do customers that prefer reasonably priced recreational activities that include a variety represent?

B. Psychographioc

$500 Question from Marketing Mix & Target

Study Guide 4.09, 1.01, & 1.02

7. Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market.  He pitches his idea to a few investors.  Which of the four Ps should these investors consider first?

$500 Answer from Marketing Mix & Target

Study Guide 4.09, 1.01, & 1.02

7. Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market.  He pitches his idea to a few investors.  Which of the four Ps should these investors consider first?

A. Product

$100 Question from MarketingCareers & Ethics

Study Guide 4.09, 1.01, & 1.02

15. What marketing career involves determining why customers do what they do? 

$100 Answer from MarketingCareers & Ethics

Study Guide 4.09, 1.01, & 1.02

15. What marketing career involves determining why customers do what they do?  D. Marketing Research

$200 Question from MarketingCareers & Ethics

Study Guide 4.09, 1.01, & 1.02

17. Kwacky Kwackers needs a new package design for its crackers.  What marketing professional would be responsible for creating the new package? 

$200 Answer from Marketing Mix & Target

Study Guide 4.09, 1.01, & 1.02

17. Kwacky Kwackers needs a new package design for its crackers.  What marketing professional would be responsible for creating the new package?

B. Product Management 

$300 Question from MarketingCareers & Ethics

Study Guide 4.09, 1.01, & 1.02

18. What is at the center of all marketing activities? 

$300 Answer from MarketingCareers & Ethics

Study Guide 4.09, 1.01, & 1.02

18. What is at the center of all marketing activities? 

D . Communications

$400 Question from MarketingCareers & Ethics

Study Guide 4.07 Ethics Only

4. What is a sales practice that may be considered illegal? 

$400 Answer from MarketingCareers & Ethics

Study Guide 4.07 Ethics Only

4. What is a sales practice that may be considered illegal? 

D. Tying Arrangements

$500 Question from MarketingCareers & Ethics

Study Guide 4.07 Ethics Only

2. How can a reciprocal sales arrangement between a buyer and seller create an unethical situation?

$500 Answer from MarketingCareers & Ethics

Study Guide 4.07 Ethics Only

2. How can a reciprocal sales arrangement between a buyer and seller create an unethical situation?

B. Ethical Issues can occur when the reciprocity hurts

or illuminates the competition

$100 Question from SalesPolicies

Study Guide 2.01, 2.08, 2.09

1. What does a salesperson need to do to be successful in selling? 

$100 Answer from SalesPolicies

Study Guide 2.01, 2.08, 2.09

1. What does a salesperson need to do to be successful in selling? 

D. Learn the features unique to the brands she/ he sells

$200 Question from SalesPolicies

Study Guide 2.01, 2.08, 2.09

3. What can salespeople do to maintain good relationships with existing customers? 

$200 Answer from SalesPolicies

Study Guide 2.01, 2.08, 2.09

3. What can salespeople do to maintain good relationships with existing customers? 

C. Live up to their promises

$300 Question from SalesPolicies

Study Guide 2.01, 2.08, 2.09

5. Which is a pre-sale opportunity for salespeople to provide customer service?  

$300 Answer from SalesPolicies

Study Guide 2.01, 2.08, 2.09

5. Which is a pre-sale opportunity for salespeople to provide customer service?

A. Providing ampleproduct information

  

$400 Question from SalesPolicies

Study Guide 2.01, 2.08, 2.09

7. What is an internal factor that affects the selling policies of a business?   

$400 Answer from SalesPolicies

Study Guide 2.01, 2.08, 2.09

7. What is an internal factor that affects the selling policies of a business?   

C. Financial resources

$500 Question from SalesPolicies

Study Guide 2.01, 2.08, 2.09

6. What should a salesperson do when dealing with a customer who wants to return an unsatisfactory item?    

$500 Answer from SalesPolicies

Study Guide 2.01, 2.08, 2.09

6. What should a salesperson do when dealing with a customer who wants to return an unsatisfactory item?   

D. Follow the business’sselling policies

$100 Question from SalesProcess

Study Guide 2.01, 2.08, 2.09

10. By what will the emphasis put on each phase of the selling process vary most significantly?   

$100 Answer from SalesProcess

Study Guide 2.01, 2.08, 2.09

10. By what will the emphasis put on each phase of the selling process vary most significantly?

C. Product and Client

 

$200 Question from SalesProcess

Study Guide 2.01, 2.08, 2.09

12. A customer has been looking at different brands of the same product for several minutes. What is the most appropriate sales approach to use under these circumstances?

$200 Answer from SalesProcess

Study Guide 2.01, 2.08, 2.09

12. A customer has been looking at different brands of the same product for several minutes. What is the most appropriate sales approach to use under these circumstances?

C. “Brand X is on Sale today”

$300 Question from SalesProcess

Study Guide 2.01, 2.08, 2.09

14. What is good advice for a salesperson to follow when questioning customers? 

$300 Answer from SalesProcess

Study Guide 2.01, 2.08, 2.09

14. What is good advice for a salesperson to follow when questioning customers? 

B. Ask impersonal questions

$400 Question from SalesProcess

Study Guide 2.01, 2.08, 2.09

16. What should a salesperson explain to a customer when recommending a substitute item?

$400 Answer from SalesProcess

Study Guide 2.01, 2.08, 2.09

16. What should a salesperson explain to a customer when recommending a substitute item?

C. Comparable Features

$500 Question from SalesProcess

Study Guide 2.01, 2.08, 2.09

18. Tim could not think of any more questions to determine a customer's need for a new stove.  What should Tim do? 

$500 Answer from SalesProcess

Study Guide 2.01, 2.08, 2.09

18. Tim could not think of any more questions to determine a customer's need for a new stove.  What should Tim do? 

A. Use questioning statements

Final Jeopardy

This four letter acronym help analyze bothInternal and Exteral factors which may lead toa companies success or failure.

Final Jeopardy Answer

SWOTStrength / Weakness (Internal)Opportunities / Threats (External)