MARKETING PACKAGE - Domain€¦ · DM16269.3 MARKETING PACKAGE MARKETING PACKAGE ELEMENTS Value:...

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domain.com.au Target more qualified buyers using Domain’s comprehensive multi-platform marketing solution in conjunction with your Platinum listing. Drive more enquiries and achieve the best result for your property by combining magazine, digital and social advertising; allowing you to reach active and passive buyers living locally and abroad. YOUR COMPLETE PROPERTY MARKETING SOLUTION BAYSIDE & PORT PHILLIP MARKETING PACKAGE

Transcript of MARKETING PACKAGE - Domain€¦ · DM16269.3 MARKETING PACKAGE MARKETING PACKAGE ELEMENTS Value:...

Page 1: MARKETING PACKAGE - Domain€¦ · DM16269.3 MARKETING PACKAGE MARKETING PACKAGE ELEMENTS Value: $14,358.30 incl. GST Investment: $6,490 incl. GST 55% Save up to Domain in The Age

domain.com.au

Target more qualified buyers using Domain’s comprehensive multi-platform marketing solution in conjunction with your Platinum listing.

Drive more enquiries and achieve the best result for your property by combining magazine, digital and social advertising; allowing you to reach active and passive buyers living locally and abroad.

YOUR COMPLETE PROPERT Y MARKETING SOLUTION

BAYSIDE & PORT PHILLIP

MARKETING PACKAGE

Page 2: MARKETING PACKAGE - Domain€¦ · DM16269.3 MARKETING PACKAGE MARKETING PACKAGE ELEMENTS Value: $14,358.30 incl. GST Investment: $6,490 incl. GST 55% Save up to Domain in The Age

MARKETING PACKAGE

MULTI-CHANNEL BUYER JOURNEY

Source: 1. emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Oct 2017, people 14+ only. Nielsen Digital Ratings (Monthly) Oct 2017, people 14+ only. 2. GfK Home Buyer and Vendor Insights, Jun 2017. 3. Circulation numbers audited by AMMA Independent auditors.

Connect with buyers at all stages of their property search

of home buyers use print in their property seach2

intend to buy a property in the next 12 months1700k

SERIOUS BUYERS

78%MAGAZINE WORKS

5,300,000Includes Domain digital, theage.com.au,

Domain in Saturday’s The Age plus Friday’s The AFR and Domain Review1

COMBINED MONTHLY REACH

Search on the Domain app

Browse the Domain Magazine

View Social Boost listings on Facebook

Read Domain Review

View Dream Homes listings on theage.com.au

MONDAY WEDNESDAY THURSDAY FRIDAY/SATURDAY SUNDAY

D OMAIN REVIEWCaptivate a targeted local audience

Highlight your property among the best in Melbourne living with Domain Review – Bayside & Port Phillip.

Delivered free each week, showcase the lifestyle that your property offers to a targeted local audience.

53,500 copies distributed locally each week3

Page 3: MARKETING PACKAGE - Domain€¦ · DM16269.3 MARKETING PACKAGE MARKETING PACKAGE ELEMENTS Value: $14,358.30 incl. GST Investment: $6,490 incl. GST 55% Save up to Domain in The Age

MARKETING PACKAGE

Source: 4. Compared to the average Australian. emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Oct 2017.

D OMAIN IN THE AGE AND THE AFRReach qualified and informed buyers

Published in metropolitan copies of Saturday’s The Age plus Friday’s The Australian Financial Review, Domain’s weekly magazine covers the best in Melbourne property and lifestyle.

Grab the attention of 1,110,000 property seekers each month1 with engaging editorial and a captivating design and reach more high net worth individuals who are ready to buy or invest.

SO CIAL BO OSTBoost your marketing campaign with Facebook

Domain Social Boost showcases your property as a Domain sponsored post on Facebook.

Using intelligent targeting, Social Boost amplifies your listing to buyers actively searching in your area to help you sell your property faster and for more.

80% of millennial home buyers in Australia use social media in their property search2

DREAM HOMESShowcase your property on theage.com.au homepage

Domain Dream Homes features Victoria’s most desirable properties on the homepages of theage.com.au and domain.com.au Victoria.

With 86% of Domain searches for property coming from out-of-suburb1, Dream Homes is an effective way to inspire new audiences.

Reach 4.5 million potential property seekers monthly1

57% more likely to buy a property in the next 12 months4

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domain.com.au

Domain delivers buyers. Contact your real estate agent today.

DM

1626

9.3

MARKETING PACKAGE

MARKETING PACKAGE ELEMENTS

Value: $14,358.30 incl. GST Investment: $6,490 incl. GST

55%Save up to

Domain in The Age and The AFR 1/4 page ad

X 3 WEEKS

Domain Review 1/2 page ad X 3 WEEKS

Social Boost X 7 DAYS

Dream Homes X 7 DAYS

+ + +

Bayside & Port Phillip

Cancellation of any portion of the VIC Marketing Package that occurs after the first insertion / appearance date of any of the products outlined in the bookingagreement will be billed at the total cost of the Package. VIC Marketing Packages are subject to availability and only available with a Platinum listing. Online

advertising terms and conditions: domain.com.au/group/agent-centre. Magazine advertising terms and conditions: adcentre.com.au/terms-conditions. Rates arefor single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are inclusive

of GST and subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies.

UPSIZE YOUR CAMPAIGN EXTEND YOUR CAMPAIGN

Domain in The Age and The AFR

To a half page adX 1 WEEK

$990 incl. GST

Domain in The Age and The AFR

1/4 page, half page, full pageand DPS options available

Refer to rate card for pricing

Full page and DPS options also available

Domain Review

To a full page adX 1 WEEK

$660 incl. GST

Domain Review

1/4 page, half page, full page and DPS options available

Refer to rate card for pricing

DPS option also available

Domain Prestige in The AFR

Add a half page, full pageor DPS ad

Refer to rate card for pricing

Dream Homes

AdditionalX 7 DAYS

$2,200 incl. GST

Social Boost

AdditionalX 7 DAYS

$825 incl. GST

50%Save

20%Save

33%Save

20%Save

7%Save

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