MARKETING OF FISH PRICE IN INDIA

BY SOUMYABRATA SARKAR

Msc. III SEMESTER

SIMPLE INDICES OF PRICE DEVELOPPED BY GOVT. OF INDIA :-

I= (P₁/Pₒ)*100,WHERE Pₒ= PRICE OF BASE YEAR, P₁=PRICE OF CURRENT YEAR.FOR INSTANCE, BASE YEAR PRICE= Rs.10 AND CURRENT YEAR PRICE=11Rs. THEN INDICES IS=(11/10)*100=110

YEAR FISH MEAT FOOD ARTICLES ALL COMMODITIES

2000 429.9 718.3 169.8 152.8

2001 439.3 730.4 174.3 160.7

2002 472.3 726.5 178.6 164.7

2003 464.9 702.4 181 173.4

2004 467.2 726.5 185 184.9

2005 520.6 763.4 192.4 193.7

2006 565.7 827.3 205.6 203

2007 573.9 921.8 220 212.8

1 2 3 4 5 6 7 8

Series1 429.9 439.3 472.3 464.9 467.2 520.6 565.7 573.9

Series2 718.3 730.4 726.5 702.4 726.5 763.4 827.3 921.8

50

150

250

350

450

550

650

750

850

950

Series1Series2

INDICES

INDICES OF FISH AND MEAT

1 2 3 4 5 6 7 80

50

100

150

200

250

INDICES OF FOOD ARTICLE

Series1

YEAR

INDICES

YEAR INDICES OF RICE INDICES OF MILK

2006 103.8 100.3

2007 106.8 106.7

2008 114 115.7

2009 126.7 124.4

2010 139.1 129.3

1 2 3 40

20

40

60

80

100

120

140

INDICES OF RICE INDICES OF MILK

YEAR

IND

ICES

1 2 3 4 5 6 7 80

50

100

150

200

250

INDICES OF ALL COMMODITIES

Series1

YEAR

INDICES

WHOLESALE AVERAGE PRICE OF FISH IN TAMIL NADU (Rs./Quintal)

YEAR MARINE POMFRET MARINE CAT FISH MARINE PRAWN

2000 8883 2800 9598

2001 9117 2308 8708

2002 8750 2683 6042

2003 9500 3325 7458

2004 8083 2708 8517

2005 9417 2750 8417

2006 13318 3591 11273

2007 13750 3667 11333

1 2 3 4 5 6 7 80

2000

4000

6000

8000

10000

12000

14000

16000

WHOLESALE AVERAGE PRICE AT TAMIL NADU

Series1Series2Series3Axis Title

RETAIL PRICE OF ROHU AT KOLKATA AND DELHI (Rs./kg.)

MONTH OF 2008 RETAIL PRICE AT KOLKATA RETAIL PRICE AT DELHIJANUARY 80 65

FEBRUARY 80 65MARCH 90 65APRIL 55 60MAY 55 60JUNE 60 60JULY 62 60

AUGUST 70 70SEPTEMBER 70 70

OCTOBER 70 70NOVEMBER 80 80DECEMBER 80 80

1 2 3 4 5 6 7 8 9 10 11 120

10

20

30

40

50

60

70

80

90

100

RETAIL PRICE AT KOLKATA RETAIL PRICE AT DELHI

MONTH

PRIC

E/Kg

.

EXPLANATION OF PRICE TREND:-• Prices of all commodity including fish is

gradually increasing.• Sometime demand is exceeding over supply

due to scarcity of resources.• Price can be increased due to withdraw

Government subsidy.• Price of domestic market is influence by

export if export is high then simply domestic price of fish increased due to less supply of fish to the domestic market.

FORCASTED PRICE OF ROHU

YEAR ACTUAL PRICE/Kg. TREND PRICE/Kg.

1997 30 35.86666667

1998 32.6 32.86666667

1999 36 35.86666667

2000 38.86666667

2001 41.86666667

1 2 30

5

10

15

20

25

30

35

40

45

ACTUAL PRICE/Kg. TREND PRICE/Kg.

YEAR

PRIC

E/Kg

.

FORCASTED PRICE OF OILSARDINE (in per Kg.)

YEAR ACTUAL PRICE/Kg. TREND PRICE/Kg.

1995 15 15.1

1996 16 16.45

1997 18.5 17.8

1998 19.5 19.15

1999 20 20.5

2000 21.85

2001 23.2

2002 24.55

1 2 3 4 50

5

10

15

20

25

30

ACTUAL PRICE/Kg. TREND PRICE/Kg.

YEAR

PRIC

E/Kg

>

global per capita consumption declines only a small amount—from 17.1kilograms per year under the baseline scenario to 14.2kilograms.This is largely because producers respond to resulting major price increases for fish products by pursuing greater aquaculture production.

Thank you