Marketing update Ss 2015

Marketing newsletter

Spring/summer 2016

Tv

Tv coverage

TV Channel: Dubai TV Date Aired: February 23 Show Name: Mashaheer Link: http://bit.ly/2aq4HPH Brand Covered: Diesel Black Gold Coverage: 25:06-27:55

Outdoor

Elevator

Location: Dubai Mall Brand Featured: Diesel Media: LED screen Period: Oct’15 – Sept’16

OUTDOOR ADVERTISING

External Screen

Elevator

Location: Dubai Marina Mall Brand Featured: Pinko Media: Elevator Screens Period: Oct’15 – Sept’16

OUTDOOR ADVERTISING

External Screens

OUTDOOR ADVERTISING

Location: Dubai Mall Brand Featured: Diesel Media: Hanging Banners Period: 10th Apr – 11th May

Location: Dubai Mall Brand Featured: Diesel Media: In-mall Podium Period: 29th April 2016

OUTDOOR ADVERTISING

Location: Red Sea, Granada, Kingdom Center , Panorama Mall, Rashid Mall, Mall of Arabia, Stars Avenue., Riyadh Gallery, Mall Of Dahran Brand Featured: Diesel Media: In-mall Mupies Period: 11th Jun – 8th Jul

OUTDOOR ADVERTISING

OUTDOOR ADVERTISING

Location: Red Sea, Granada, Kingdom Center , Panorama Mall, Rashid Mall, Mall of Arabia, Stars Avenue., Riyadh Gallery, Mall Of Dahran Brand Featured: Fred Perry Media: In-mall Mupies Period: 11th Jun – 8th Jul

Social media

DIESEL - UAE

MALL COVERAGE

DIESEL - UAE

MALL COVERAGE

DIESEL - KSA

MALL COVERAGE

DIESEL - KSA

MALL COVERAGE

DIESEL KIDS

MALL COVERAGE

FRED PERRY - UAE

MALL COVERAGE

FRED PERRY - KSA

MALL COVERAGE

FRED PERRY - KSA

MALL COVERAGE

PINKO - UAE

MALL COVERAGE

PINKO - KSA

MALL COVERAGE

JIGSAW - UAE

MALL COVERAGE

SCOTCH & SODA - KSA

MALL COVERAGE

SAMUEL & KEVIN - KSA

MALL COVERAGE

DIGitAl media

DIESEL-HAPPN

Location: KSA & UAE Brand Featured: Diesel Media: Happn Period: April 20th

DIESEL

Location: UAE Brand Featured: Diesel Media: Instagram Period: Apr 26th – Jun 7th Impressions: 2,789,257

DIESEL

Location: The Galleria Mall, Dubai Brand Featured: Diesel & Pinko Media: Instagram Period: Jun 6th – Jul 3rd Impressions: 2,579,869

DIESEL

Location: KSA Brand Featured: Diesel Media: Instagram Period: Apr 26th – Jun 7th Impressions: 5,105,030

PINKO

Location: KSA Brand Featured: Pinko Media: Instagram Period: Apr 19th – Jul 8th Impressions: 3,657,544

PINKO

Location: UAE Brand Featured: Pinko Media: Instagram Period: Apr 19th – Jul 8th Impressions: 2,287,530

JIGSAW

Location: UAE Brand Featured: Jigsaw Media: Instagram Period: April 26th – Jun 7th Impressions: 1,030,887

SCOTCH & SODA

Location: Riyadh, KSA Brand Featured: Scotch & Soda Media: Instagram Period: Apr 24th – Jun 18th Impressions: 2,783,051

Print

PRINT

Renzo rosso visit

TV

Location: Dubai Mall Brand Featured: Diesel Media: Dubai TV, MBC, Esquire, Gulf News Interviews Period: April 29th

TV

TV Channel: MBC Shahid Date Aired: May 10th Show Name: ET Arabia Link: http://bit.ly/2a4wD93 Brand Covered: Diesel Coverage: 15:20 – 18:30

TV

Media: Gulf News Online Brand Covered: Diesel Date Aired: May 7th Link: http://bit.ly/2avieIO

DIESEL

Channel: YouTube Show Name: Destination Jeddah Brand Covered: Diesel Date Aired: May 20th Link: https://www.youtube.com/watch?v=MwKjY3EQpYg

PRINT

ONLINE

Date Publication Online link

30.04.2017 Saudi Gazette http://saudigazette.com.sa/life/fashion/want-diesel-biggest-coolest/

06.05.2016 Conrad Egbert - Gulf News - Twitter https://twitter.com/egbertconrad/status/728838352670068736

07.05.2016 Gulf News tabloid - Twitter https://twitter.com/GulfNewsTabloid/status/729171527996944385

07.05.2016 Gulf News Leisure Online http://gulfnews.com/multimedia/gntv/leisure/exclusive-everyone-makes-mistakes-renzo-rosso-on-hiring-john-galliano-1.1820643

08.05.2016 Conrad Egbert - Gulf News - Twitter https://twitter.com/egbertconrad/status/729226548142866433

10.05.2016 ET Bil Arabi https://shahid.mbc.net/ar/episode/139901/ET-.2-بالعربي-الموسم-2016-الحلقةhtml

12.05.2016 Gulf News Online http://gulfnews.com/life-style/glamour/fashion/renzo-rosso-keeping-it-different-1.1820569

20.05.2016 Destination KSA https://www.youtube.com/watch?v=MwKjY3EQpYg

Events

FRED PERRY

Following the success of what has become a musical and

cultural staple in Dubai; Fred Perry ‘Sub-Sonic Live’ fifth

edition was held on Thursday March 31st, with Irish Indie

band All Tvvins. The band duo, Lar Kaye and Conor Adams,

have garnered a massive following due to their songs’

frenetic energy, heavy dose of melody and groove as well as

Adams’ raspy vocals.

ALL TVVINS’ charming cocktail of art-pop and post-punk

has allowed their singles to be viewed more than 2 million

times, as well as having their song featured in the huge-

selling FIFA 16 game.

Open to the public for the third consecutive year, Sub-Sonic

Live took place at Lock, Stock & Barrel on the 8th floor of

the Grand Millennium Hotel in Tecom. The gig has a free

admission policy on first come basis.

Celebrating Fred Perry's unique relationship to music and

street style since the 1950s, Sub-Sonic Live promises acts

that, until now, would never have appeared on the same line

up, bringing together the best new music and music heritage

from the past 50 years, alongside amazing DJs.

FRED PERRY

Event: Sub-Sonic Live Date: March 31st Venue: Lock, Stock & Barrel Headliner: ALL TVVINS

FRED PERRY

The sixth series of Fred Perry Sub-Sonic Live was held on

Thursday 26th May 2016 at the popular nightspot, ‘Stereo

Arcade’ in Jumeirah Beach Residence. The gig was headlined

by David Rowntree, the highly talented British musician best

known for being the drummer of iconic rock band, ‘Blur’.

The night’s supporting acts include the Lebanese alternative,

electro-rock act Gurumiran. Along with musical guests, he will be

performing from his first solo album ‘Aberrance’. The album is a

collection of compositions, combining a variety of musical styles

such as jazz guitar with electronic overtones reminiscent of

pioneers like Depeche Mode, New Order and Thom Yorke.

Representing the UAE, Vandalye is one of Dubai's newest

alternative bands. The band is compiled by some of the UAE’s

most talented band mates including Scott Attew, Lucas McCone

and Thomas McCone with their recording EP being launched on

the 29th of May 2016.

Celebrating Fred Perry's unique relationship to music and street

style since the 1950s, Sub-Sonic Live promises acts that, until

now, would never have appeared on the same line up, bringing

together the best new music and music heritage from the past

50 years, alongside amazing DJs.

FRED PERRY

Event: Sub-Sonic Live Date: May 26th Venue: Stereo Arcade Headliner: Dave Rowntree

FRED PERRY

Event: Table Tennis Workshop Cities: Riyadh & Jeddah Venue: Panorama Mall & MOA Date: June 30th – July 2nd

FRED PERRY

DIESEL KID

Event: British School Play Sponsorship Cities: Jeddah Venue: British School Date: March 21st – 23rd

DIESEL DDAY FW16

Event: Diesel DDAY Venue: Beside HO, Dubai Date: July 31st – 1st Aug

DIESEL KID DDAY FW16

Event: Diesel Kid DDAY Venue: Beside HO, Dubai Date: July 31st

DIESEL DDAY FW16

Event: AW16 DDAY Location: Riyadh, Dammam, Jeddah Date: Aug 16, 17 & 22

FRED PERRY TRAINING FW16

Event: Training Day Venue: Beside HO, Dubai Date: 2nd Aug

FRED PERRY TRAINING FW16

Event: Training Day Location: Riyadh, Dammam, Jeddah Date: Aug 16, 17 & 22

Pr

DIESEL

DIESEL KIDS

PINKO

JIGSAW

FRED PERRY

nomination

DIESEL KID

Diesel Kid is nominated for Baby & Child Clothing Retailer of the Year at The Mother Baby & Child Awards. Please help us win by voting before Wednesday 23rd November. http://www.motherbabychild.com/awards/votenow.php#category Step 1: Click on the link above to and input your details (Name, Mobile, Email) Step 2: Select Category “Baby & Child Clothing Retailer of the Year” Step 3: Choose/click on DIESEL KID Step 4: Click on VOTE

Marketing update Ss 2015 Thank you