Marketing Major Presentation
Transcript of Marketing Major Presentation
Marketing Program
Academic Years 2009-14
Dr. Jane Saber, Chair
Marketing Metrics &
Analytic Skills
IT Enabled
Marketing Theory
New Marketing
What is Marketing Today?
New Marketing Metrics
Analytic Skills Necessary for Marketing
Building Blocks
Basic Statistics
Accounting Finance
Marketing Models
Metrics Specific to Marketing
Desktop Decisions
Spreadsheet Decision Analysis
The Traditional Career Path: Client Side
Marketing Intern
Marketing Coordinator
Marketing Specialist
Associate Marketing Manager
Marketing Manager
Marketing Director
VP Marketing
CMO
The Traditional Career Path: Agency Side
Intern
Account Coordinator
Account Manager
Account Supervisor
Account Director
Group Account Director
VP Accounts
CMO
Job Descriptions • Administrative duties to support marketing and
sales teams – e.g., help assemble marketing proposals, answer client phone calls, distribute marketing materials, manage event registration tables and format mailing lists.
Intern
• Help implement marketing campaigns; track sales data; maintain promotional materials; plan meetings; prepare reports; various administrative tasks.
Marketing Coordinator
• Assist Account Manager to maintain and nurture client relationships; help to coordinate campaigns to ensure project completion; various administrative tasks.
Account Coordinator
Additional Roles & Disciplines • Analytics & Research • Digital & Social Media • Communications • Marketing Sales • Events
• Acquisition & Retention
• CRM • Product Marketing • Partner Marketing
Trends & Issues • Data Explosion • Social Media • Growth of Marketing Channels & Devices • Shifting Consumer Demographics
Job Growth? • Social Media Specialists • Marketing Analysts • Community Managers • Web Managers • SEO, SEM • Online Marketing Specialists • Mobile Marketing Specialists
Who are you to an employer? • Be more than your Degree! • Participate in the Community
– Volunteer – Network – Associations
Who are you to an employer? • Keep learning outside of your studies
– Design software (Adobe CS) – Coding (HTML) – Google Analytics – Social Media Management tools (HootSuite) – Customer Relationship Management tools
(Salesforce) • Partner with Careers & Employer Partnerships
to help guide you through the process
Marketing Major*
*B- in MKT100 is required to become a Marketing Major
Semester 3
MKT 300
Semester 4
MKT 400
Semester 5&6
MKT500 MKT510 MKT600
Semester 7&8
MKT700 MKT702 MKT802
Marketing Major
Professionally-Related Courses
Options for Marketing Major Can use 4 of 11 slots for professional electives –
MKT504,GMS522,MKT723,MKT730, MKT731,MKT 828, MKT829 & MKT850
Total of 11 PR slots
Marketing Minor Take another major (e.g. Finance, HR, Entrepreneurship)
Total of 6 courses are required for the Minor
Course selection depends on streams
Marketing Minor Course Selection Required Precursors for all streams • MKT100 or HTM302 • MKT300
Choose 4 courses from the following:
MKT400 MKT500 or HTR 741 or RMG700 MKT504 MKT510 MKT600 MKT700 MKT723 MKT730 MKT731 MKT828 MKT829 MKT850
Generalist
MKT400 MKT500 or
HTR741 or RMG700 MKT510 MKT600* MKT700
Sports Marketing
MKT500 or HTR741 or RMG700 MKT504 MKT828* MKT829 MKT850
Social Media
MKT400* MKT500 or
HTR741 or RMG700 MKT510 MKT700 MKT850
Marketing Research
MKT400 MKT500 or
HTR741 or RMG700* MKT700 MKT731 MKT850
Marketing Innovation
MKT400 MKT500 or
HTR741 or RMG700 MKT723 MKT730* MKT731
Themes Students wishing to pursue a minor with a particular theme may follow these recommended course selections.
Whatever you choose…
Get involved!!!