Marketing like apple
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If it’s Good Enough for Apple . . .
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Transcript of Marketing like apple
![Page 1: Marketing like apple](https://reader033.fdocuments.in/reader033/viewer/2022052907/5593ef7b1a28ab4e3b8b4735/html5/thumbnails/1.jpg)
If it’s Good Enough for Apple . . .
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Don’t sell products
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Never be first to market
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Empower early adopters
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Make your message
memorable
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Mac = “The Computerfor the Rest of Us.”
iPod = “1,000 Songs inYour Pocket. “
iMac = “3 Steps to theInternet.”
And Pepsi =“Choice of a New Generation”
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Marketing isn’t aboutwhat you say, it’s what others say
for you.
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Go one step further
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What about our programs?
We’re no Apple
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Don’t sell products
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Never be first to market
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![Page 30: Marketing like apple](https://reader033.fdocuments.in/reader033/viewer/2022052907/5593ef7b1a28ab4e3b8b4735/html5/thumbnails/30.jpg)
Empower early adopters
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![Page 32: Marketing like apple](https://reader033.fdocuments.in/reader033/viewer/2022052907/5593ef7b1a28ab4e3b8b4735/html5/thumbnails/32.jpg)
Make your message
memorable
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Go one step further
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