Marketing packanging beverage apple juice
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Marketing Packaging Beverage 1 1
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Transcript of Marketing packanging beverage apple juice
Marketing Packaging Beverage
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Age Group Between 15 to 40
Help in Defining Product and Build Market Position
Taste Change According to Design of Product
Influence of Advertising and Promotional Tools
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Consideration of Light Colors
Use of Cartoon Animations
Use of Fruit Graphic
Use of Attractive Word Font
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Use of Cans and Tetra Bags
Provide Information
Help in Attracting Target Market
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Use of Effective Advertising and promotional Tools
Free Trial Samples
Use of Small Packaging
Recruitment of Sales Persons
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Company Example◦ Nestle◦ Tree Top
Target Younger age group
Provide fresh and pure juice
Identify customer demand
Satisfy customer need
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Use of different colors and graphics
Information about product
Attracting target customers easily
Expend target market Strategy
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Coles, R. & Kirwan, M. J. (2011). Food and Beverage Packaging Technology. USA: John Wiley & Sons.
Cresswell, L. (2004) Product Design Graphics with Materials Technology. UK: Heinemann.
Landa, R. (2010). Graphic Design Solutions. USA: Cengage Learning.
Olson, J. S. & Lopez, C. (2009). Build Your Beverage Empire. USA: Jorge Olson.
The New York Time (2010). Sit Under the Apple Tree With Me, Juice Brand Asks. Retrieved 23 February 2012 from http://www.nytimes.com/2010/06/07/business/media/07adnewsletter1.html?pagewanted=all.
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