Marketing issues in pakistan lecture 1 - course outline
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Marketing Issues in Pakistan(Emerging Economies Context)
Week 1: Lecture A, BBA 6
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Marketing Issues in Pakistan
Agenda Course and Course Outline
Groups
Article Presentation Format
Marketing Case
Midterm and Final Exam
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Marketing Issues in Pakistan
Course Outline Nature and Purpose of the Course
– Main focus on understanding marketing with in the context of Pakistan and Emerging Economies context
– Develop analytical abilities to resolve Marketing related issues and problems through real time case analysis
– Develop strong marketing research abilities
– Course outline is with the CR. Its Tentative.
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Marketing Issues in Pakistan
Course Outline cont’d
Recommended Books– There is no text book per se.
Reference:– Marketing Management: A South Asian Perspective,
– Research Articles (Peer Reviewed and others)– Pakistan Management Review– Far-Eastern Economic Review
Magazines and Papers– AURORA, Business Recorder
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Marketing Issues in Pakistan
Article Presentation Article Presentation: Mandatory
Research ArticlePurpose of the paperSummary of resultsEvaluationImplications to marketers
The ‘How To’ Article Purpose of the paperKey themes PresentedEvaluationImplications to marketers
10 Minute Presentation
+
5 min
Q & A
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Marketing Issues in Pakistan
Marketing Case Topic: Marketing Research Project
– Introduction– Size up 4th
week– Market Research:
Purpose Research Methodology
Survey Questionnaire 6th week Data Analysis Techniques Hypothesis Findings and Interpretation 8th
week
– Marketing Strategy 11th week
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Marketing Issues in Pakistan
Groups Groups remain intact
Weekly presentations and final marketing research project info in a handout
Groups to remember their