Rocket Fuel: Programmatic Advertising - Extreme Personalization in Digital Marketing
Marketing Is Not Rocket Science.ppt · Title: Microsoft PowerPoint - Marketing Is Not Rocket...
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Copyright © 2012 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Marketing is NOT Rocket Science!!! Robbie M. Alford Speaker/Consultant Child Nutrition Director, Retired
Transcript of Marketing Is Not Rocket Science.ppt · Title: Microsoft PowerPoint - Marketing Is Not Rocket...
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Copyright © 2012 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Marketing is NOT
Rocket Science!!!Robbie M. Alford
Speaker/ConsultantChild Nutrition Director, Retired
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Copyright © 2012 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Marketing
The processof moving
goods & servicesfrom a producerto a consumer
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Copyright © 2012 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
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Copyright © 2012 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
“PLAN TO WIN”FIVE “P’S”
• People• Products• Place• Price• Promotion
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Copyright © 2012 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
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Copyright © 2012 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
STRATEGIC MARKETING PLANS
• Specific• Measurable• Realistic• Consistent• Ongoing
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EFFECTIVE MARKETING PLANS
• Recognize Change
• Determine Target Audience
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EFFECTIVE MARKETING PLANS
• Create Customer Awareness
• Overcome Objections
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Copyright © 2012 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
EFFECTIVE MARKETING PLANS
• Establish Benchmarks
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NOT SO “COMMONPLACE”MARKETING TIPS
BoostCustomer
Confidence
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Copyright © 2012 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
NOT SO “COMMONPLACE”MARKETING TIPS
ObserveCompetitors
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Copyright © 2012 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
NOT SO “COMMONPLACE”MARKETING TIPS
StayCustomerFocused
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NOT SO “COMMONPLACE”MARKETING TIPS
Provide EffectiveTraining
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NOT SO “COMMONPLACE”MARKETING TIPS
EncourageOpen
Communication
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NOT SO “COMMONPLACE”MARKETING TIPS
LeverageEmotions
& Values
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Copyright © 2012 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
NOT SO “COMMONPLACE”MARKETING TIPS
ThinkCreatively
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“I’m underpaid. and overworked”
PAIDI’MWORKED
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PRACTICALMARKETING IDEAS
KnowYour
Customer
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PRACTICALMARKETING IDEAS
DevelopRelationships
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PRACTICALMARKETING IDEAS
ProvideUnbeatable
Service
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PRACTICALMARKETING IDEAS
Re-image
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PRACTICALMARKETING IDEAS
TakeCare ofDetails
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is in the details.SUCCESS
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DETAILS
Henderson, D. (1994) "It's in the bag(s) -- the balky, $ 193 million luggage-deliverysystem continues to hold up the opening of Denver's ultramodern airport," Air TransportWorld, September, pp. 54-58.
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It is just the little touches after
the average man would quit
that make the master’s fame.
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DETAILS
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DETAILS
Customer Communication
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DETAILSSanitation
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DETAILS
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Stay the Course. . .“We must continuously
introduce ourselves, market, and display to others the enthusiasm and dedication that we share for the important work that we do.”
---RMA
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Marketing is NOT
• Relationship• Acceptance• Gratitude
Rocket Science!!!
It is . . .• Visibility• Enthusiasm• Provision
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QUESTIONS?
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Copyright © 2012 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
DISCLOSURE
Retired CNP Director of 31 years
Founder of Eagles Training
Professional Speaker
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Copyright © 2012 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Conflict of Interest Disclosure Statement
I hereby certify that, to my knowledge, no aspect of my current personal or
professional circumstances places me in the position of having a conflict of
interest with this presentation.
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