The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter
-
Upload
rocket-matter-llc -
Category
Business
-
view
104 -
download
1
description
Transcript of The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter
![Page 1: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/1.jpg)
The 7 Most I m p o r t a n t
In ternet Marketing Lessons We L e a r n e d A t
Thursday, July 25, 2013
![Page 2: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/2.jpg)
Thursday, July 25, 2013
![Page 3: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/3.jpg)
Thursday, July 25, 2013
![Page 4: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/4.jpg)
1. Measure
Thursday, July 25, 2013
![Page 5: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/5.jpg)
X1
Analytics are King
Thursday, July 25, 2013
![Page 6: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/6.jpg)
Google Analytics
Thursday, July 25, 2013
![Page 7: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/7.jpg)
Analytics Vocabulary
Pageviews are the total number of pages viewed. Duplicate views are counted.
Pageviews
Thursday, July 25, 2013
![Page 8: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/8.jpg)
Analytics Vocabulary
A visit is a group of interactions that take place on your website within a given time frame. For example, a single visit can contain multiple pageviews. A visit is also known as a session.
Visits
Thursday, July 25, 2013
![Page 9: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/9.jpg)
Analytics Vocabulary
Percentage of people who leave the site after visiting one page, i.e. people who leave the site after viewing the entrance or landing page.
Bounce Rate
Thursday, July 25, 2013
![Page 10: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/10.jpg)
Analytics Drive Strategy
Thursday, July 25, 2013
![Page 11: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/11.jpg)
Analytics Drive Strategy
Thursday, July 25, 2013
![Page 12: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/12.jpg)
Visits Leads
Analytics Reveal Insights
Based on actual RocketMatter.com site data for the same time period.
Thursday, July 25, 2013
![Page 13: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/13.jpg)
2. Know How to Respond
Thursday, July 25, 2013
![Page 14: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/14.jpg)
Thursday, July 25, 2013
![Page 15: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/15.jpg)
Thursday, July 25, 2013
![Page 16: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/16.jpg)
Thursday, July 25, 2013
![Page 17: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/17.jpg)
Thursday, July 25, 2013
![Page 18: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/18.jpg)
You Will Get Criticized Online
Everybodyʼs voice is loud. Some criticism will be fair, some wonʼt be fair. Some will be downright fraudulent. You will get mad.
Thursday, July 25, 2013
![Page 19: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/19.jpg)
Reviews are Everywhere
Thursday, July 25, 2013
![Page 20: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/20.jpg)
Responding Rules
Rule #1: Always remember: any service problem is an opportunity to win a raving fan.
Thursday, July 25, 2013
![Page 21: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/21.jpg)
Responding Rules
Rule #2: Never respond defensively or aggressively to online criticism.
Thursday, July 25, 2013
![Page 22: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/22.jpg)
Responding Rules
Rule #3: Respond, if possible, publicly visible in a comment thread and offer to help with a sincere apology.
Thursday, July 25, 2013
![Page 23: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/23.jpg)
Responding Rules
Rule #4: Remember that most consumers will discount the occasional bad review.
Thursday, July 25, 2013
![Page 24: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/24.jpg)
3. E-Mail Marketing is Also King
Thursday, July 25, 2013
![Page 25: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/25.jpg)
Pop Quiz!
On which three days of this period was our newsletter sent?
Thursday, July 25, 2013
![Page 26: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/26.jpg)
Pop Quiz!
On which three days of this period was our newsletter sent?
Thursday, July 25, 2013
![Page 27: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/27.jpg)
Encourage Sign Ups
Thursday, July 25, 2013
![Page 28: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/28.jpg)
Send Regularly
Thursday, July 25, 2013
![Page 29: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/29.jpg)
Link Back to Content
Thursday, July 25, 2013
![Page 30: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/30.jpg)
Most Clicks
2nd Place
Study the Results
Thursday, July 25, 2013
![Page 31: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/31.jpg)
4. Content Does Amazing Things
Thursday, July 25, 2013
![Page 32: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/32.jpg)
Rock the Blog
Thursday, July 25, 2013
![Page 33: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/33.jpg)
Blogging Statistics
Companies that blog have 55% more website visitors.
55%
Thursday, July 25, 2013
![Page 34: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/34.jpg)
Rock the Webinar
Thursday, July 25, 2013
![Page 35: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/35.jpg)
Rock the EBook
Thursday, July 25, 2013
![Page 36: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/36.jpg)
Rock the Video
Thursday, July 25, 2013
![Page 37: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/37.jpg)
5. Build Your Site for Lead Conversion
Thursday, July 25, 2013
![Page 38: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/38.jpg)
Fact of Life #1
Exception are document pages like news. We focus on the task at hand, current or ongoing interests, and nervous-system trigger words (“sale”, “sex”, “death”).
We donʼt read pages. We scan them.
Thursday, July 25, 2013
![Page 39: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/39.jpg)
Fact of Life #1
Thursday, July 25, 2013
![Page 40: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/40.jpg)
Fact of Life #1
Thursday, July 25, 2013
![Page 41: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/41.jpg)
Fact of Life #1
Thursday, July 25, 2013
![Page 42: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/42.jpg)
Fact of Life #1We donʼt read pages. We scan them.
Thursday, July 25, 2013
![Page 43: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/43.jpg)
Fact of Life #1We donʼt read pages. We scan them.
Thursday, July 25, 2013
![Page 44: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/44.jpg)
Fact of Life #1We donʼt read pages. We scan them.
Thursday, July 25, 2013
![Page 45: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/45.jpg)
Fact of Life #2We donʼt make optimal choices. We satisfice. Studies have shown we take the first reasonable course of action, not the best of all possible choices.
Thursday, July 25, 2013
![Page 46: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/46.jpg)
Fact of Life #2We donʼt make optimal choices. We satisfice. Studies have shown we take the first reasonable course of action, not the best of all possible choices.
New
Word!
Thursday, July 25, 2013
![Page 47: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/47.jpg)
Fact of Life #2We donʼt make optimal choices. We satisfice. Studies have shown we take the first reasonable course of action, not the best of all possible choices.
New
Word! Satisfice = satisfy + suffice.
Thursday, July 25, 2013
![Page 48: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/48.jpg)
Fact of Life #3We donʼt figure out how things work. We muddle through. So you can make people feel smart and in control by having an intuitive site.
Thursday, July 25, 2013
![Page 49: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/49.jpg)
Fact of Life #3We donʼt figure out how things work. We muddle through. So you can make people feel smart and in control by having an intuitive site.
People succeed in using things in ways they werenʼt designed to be used, but itʼs inefficient and error-prone.
Thursday, July 25, 2013
![Page 50: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/50.jpg)
How long is the average visit to a website?
The average page visit lasts a little less than a minute.
Most web pages are garbage, and users know it.
Source: http://www.useit.com/alertbox/page-abandonment-time.html
Thursday, July 25, 2013
![Page 51: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/51.jpg)
The time on a Web page follows a Weibull distribution
Source: http://www.useit.com/alertbox/page-abandonment-time.html
Thursday, July 25, 2013
![Page 52: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/52.jpg)
You have ten seconds!
It's clear from the chart that the first 10 seconds of the page visit are critical for users' decision to stay or leave. The probability of leaving is very high during these first few seconds because users are extremely skeptical, having suffered countless poorly designed Web pages in the past. People know that most Web pages are useless, and they behave accordingly to avoid wasting more time than absolutely necessary on bad pages.
Source: http://www.useit.com/alertbox/page-abandonment-time.html
“Thursday, July 25, 2013
![Page 53: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/53.jpg)
If the Web page survives this first — extremely harsh — 10-second judgment, users will look around a bit. However, they're still highly likely to leave during the subsequent 20 seconds of their visit. Only after people have stayed on a page for about 30 seconds does the curve become relatively flat. People continue to leave every second, but at a much slower rate than during the first 30 seconds.
You have ten seconds!
Source: http://www.useit.com/alertbox/page-abandonment-time.html
“Thursday, July 25, 2013
![Page 54: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/54.jpg)
If the Web page survives this first — extremely harsh — 10-second judgment, users will look around a bit. However, they're still highly likely to leave during the subsequent 20 seconds of their visit. Only after people have stayed on a page for about 30 seconds does the curve become relatively flat. People continue to leave every second, but at a much slower rate than during the first 30 seconds.
You have ten seconds!
Source: http://www.useit.com/alertbox/page-abandonment-time.html
“Thursday, July 25, 2013
![Page 55: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/55.jpg)
RocketMatter.com Site Design
Thursday, July 25, 2013
![Page 56: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/56.jpg)
6. Be Everywhere, but Invest Time Wisely
Thursday, July 25, 2013
![Page 57: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/57.jpg)
Thursday, July 25, 2013
![Page 58: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/58.jpg)
Thursday, July 25, 2013
![Page 59: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/59.jpg)
Thursday, July 25, 2013
![Page 60: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/60.jpg)
Thursday, July 25, 2013
![Page 61: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/61.jpg)
I think Twitter is, arguably, the most powerful branding mechanism since television.
“Thursday, July 25, 2013
![Page 62: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/62.jpg)
ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha
Thursday, July 25, 2013
![Page 63: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/63.jpg)
Prioritize as Follows
Thursday, July 25, 2013
![Page 64: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/64.jpg)
Prioritize as Follows
1. Blogging
Thursday, July 25, 2013
![Page 65: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/65.jpg)
Prioritize as Follows
1. Blogging2. Facebook - 1ce, 2ce a day
Thursday, July 25, 2013
![Page 66: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/66.jpg)
Prioritize as Follows
1. Blogging2. Facebook - 1ce, 2ce a day3. Twitter - 10 mins a day
Thursday, July 25, 2013
![Page 67: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/67.jpg)
Prioritize as Follows
1. Blogging2. Facebook - 1ce, 2ce a day3. Twitter - 10 mins a day4. LinkedIn - 10 mins / week
Thursday, July 25, 2013
![Page 68: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/68.jpg)
Prioritize as Follows
1. Blogging2. Facebook - 1ce, 2ce a day3. Twitter - 10 mins a day4. LinkedIn - 10 mins / week5. Google + - As you produce content
Thursday, July 25, 2013
![Page 69: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/69.jpg)
Prioritize as Follows
1. Blogging2. Facebook - 1ce, 2ce a day3. Twitter - 10 mins a day4. LinkedIn - 10 mins / week5. Google + - As you produce content6. Others - As you see fit
Thursday, July 25, 2013
![Page 70: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/70.jpg)
7. Understand SEO Basics
Thursday, July 25, 2013
![Page 71: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/71.jpg)
It Starts With Keywords
Thursday, July 25, 2013
![Page 72: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/72.jpg)
It Starts With KeywordsUse tools like Google AdWords to understand what keywords you should target based on traffic volume and competitiveness.
Thursday, July 25, 2013
![Page 73: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/73.jpg)
Our Belief: Pick 25
Thursday, July 25, 2013
![Page 74: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/74.jpg)
Our Belief: Pick 25
You should have a top 1, then a top 5, then top 10, then top 25. Trolling for the long tail with infinite variations divides your efforts.
Thursday, July 25, 2013
![Page 75: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/75.jpg)
Implement
Thursday, July 25, 2013
![Page 76: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/76.jpg)
Implement
Page elements need to be in synch: title, URL, meta description, h1 and h2 tags, content, and img alt attributes need to support your keywords.
Thursday, July 25, 2013
![Page 77: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/77.jpg)
Do Not Game the System
Thursday, July 25, 2013
![Page 78: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/78.jpg)
Do Not Game the System
Google is smarter than us.
Thursday, July 25, 2013
![Page 79: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/79.jpg)
Thank You!
Thursday, July 25, 2013
![Page 80: The 7 Most Important Internet Marketing Lessons We Learned at Rocket Matter](https://reader034.fdocuments.in/reader034/viewer/2022051819/54c8d1454a79590d728b45a7/html5/thumbnails/80.jpg)
Thank You!
Free Internet Marketing Evaluation with a Rocket X1 Demo!
Learn more at [email protected]
Thursday, July 25, 2013