Marketing internship under Dr. Sameer Mathur
-
Upload
sameer-mathur -
Category
Marketing
-
view
43 -
download
3
Transcript of Marketing internship under Dr. Sameer Mathur
![Page 1: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/1.jpg)
Marketing Internship under
Dr. Sameer Mathur
Anurag Jain, NIT Allahabad
![Page 2: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/2.jpg)
Module One
![Page 3: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/3.jpg)
AT MAKING PRESENTATIONS (from eminent PRESENTATION GURUS)
![Page 4: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/4.jpg)
Jesse Desjardins -Things not to do while making a presentations
![Page 5: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/5.jpg)
Too much INFORMATION
![Page 6: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/6.jpg)
Not enough VISUALS
![Page 7: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/7.jpg)
Horrible QUALITY
![Page 8: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/8.jpg)
VISUAL vomit
![Page 9: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/9.jpg)
Lack of PREPERATION
![Page 10: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/10.jpg)
But the Most important part is STORY-TELLING
![Page 11: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/11.jpg)
Something from Garr Reynolds
Prepare
Design
Deliver
![Page 12: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/12.jpg)
![Page 13: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/13.jpg)
Module TwoModule Two
![Page 14: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/14.jpg)
Was all about this book
![Page 15: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/15.jpg)
Also called “The Bible” of marketing
![Page 16: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/16.jpg)
Learnt the basic concepts ofMarketing Management
![Page 17: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/17.jpg)
Concepts about:
What’s
![Page 18: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/18.jpg)
Marketing Strategiesin 21st Century
Changes due to digital age
![Page 19: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/19.jpg)
Consumer’s needs, demands, value & satisfaction
![Page 20: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/20.jpg)
Identifying & Creating demands, target specific segment
![Page 21: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/21.jpg)
![Page 22: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/22.jpg)
Holistic Marketing-Everything matters in Marketing
![Page 23: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/23.jpg)
How to design & manage services
![Page 24: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/24.jpg)
About Customer Relationship Management
![Page 25: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/25.jpg)
Communicating and Deliveries to Customer
![Page 26: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/26.jpg)
Brand Positioning
![Page 27: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/27.jpg)
About Going Global
![Page 28: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/28.jpg)
![Page 29: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/29.jpg)
Module ThreeModule TwoModule Three
![Page 30: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/30.jpg)
Reviewing and Analysing case studies
![Page 31: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/31.jpg)
3 case studies covering entirely different spheres
![Page 32: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/32.jpg)
The Case Studies
The Springfield Northeasters
Goodyear The Aquatred Launch
Mountain Man Brewing
Company
![Page 33: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/33.jpg)
What’s the case-A detailed reading
![Page 34: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/34.jpg)
Understanding situation
![Page 35: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/35.jpg)
Finding the Problem
![Page 36: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/36.jpg)
Making Assumptions
![Page 37: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/37.jpg)
Solving the Problem
![Page 38: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/38.jpg)
Finding Alternatives
![Page 39: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/39.jpg)
Making a Conclusion
![Page 40: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/40.jpg)
Module FourModule TwoModule Four
![Page 41: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/41.jpg)
Analysing
Articles
![Page 42: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/42.jpg)
HBR Article“Advertising’s New Medium:
Human Experience”
![Page 43: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/43.jpg)
Lots of non-useful advertisements these days
![Page 44: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/44.jpg)
They’re at TV, radio, print, mobile devices, displays, ATMs, and information kiosks to taxis, trains, buses, elevators, gas stations, bars, restaurants, and subways
In Short- EVERYWHERE, just like the divine
![Page 45: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/45.jpg)
But Most people ignore or try to avoid them
![Page 46: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/46.jpg)
People should be approached strategically, not blindly
![Page 47: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/47.jpg)
Advertising should focus more what it does for consumers
![Page 48: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/48.jpg)
Four domains for approach
The Public Sphere
The Social Sphere
The Tribal
Sphere
The Psycholo
gical Sphere
![Page 49: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/49.jpg)
The Public Sphere- Targeting when people are idle
![Page 50: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/50.jpg)
The Social Sphere- social interactions twisted with advertising
![Page 51: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/51.jpg)
The Tribal Sphere- creating consumers’ identification with focussed groups
Royal Enfield Bikers Group
![Page 52: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/52.jpg)
The Psychological Sphere- Putting things into People’s Emotions
![Page 53: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/53.jpg)
Placing Ads in the Spheres
Define objectives first from
a consumers’ point of
viewTarget the campaign to create value for consumer
s
Test, listen, and adjust ads
to improve
the customer experienc
e
Evaluate an
expansion strategy
Constantly look for ways to refresh
the message
![Page 54: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/54.jpg)
![Page 55: Marketing internship under Dr. Sameer Mathur](https://reader035.fdocuments.in/reader035/viewer/2022062515/55cfdefebb61eb301e8b476f/html5/thumbnails/55.jpg)
DISCLAIMER•Created by ANURAG JAIN, NIT ALLAHABAD, during an internship by Prof. Sameer Mathur, IIM Lucknow.•www.IIMInternship.com