Marketing Innovation – Then and Now
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Marketing Innovations Firecat Studio February 7, 2013
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Starting with a marketing technology quiz covering 1980s - today, Susan Price of Firecat Studio shares takeaways she learned while riding the waves of marketing communications technology from computers to desktop publishing to web to social to mobile. Cross-channel strategies, trigger events, editorial calendars, and the need to think through user control, interaction and context are all here.
Transcript of Marketing Innovation – Then and Now
Marketing Innovations
Firecat Studio February 7, 2013
A Marketing Technology
My Journey:
Takeaway: Ride the Waves
Takeaway: Users are In Charge
Takeaway: Design for Users
Takeaway: Work the Channels
Takeaway: Work the Channels
Trigger Event
EMail Website Posters & Print
Trigger Events
Internal • New Product • New Service • Charity Work • Community
Involvement
External • World events • Local events • Client events • Community events
Touchpoints Grid
Channel Focus Website The Full Story, Business Firecat Studio Blog Articles, In-Depth Expertise Facebook San Antonio Community, Personal Twitter Mix FourSquare, Gowalla Travel, Movement EventBrite Events LinkedIn Events, Q&A, Business, Groups TPR Community Events Cal Events KENS Events Calendar Events
Takeaway: Freshness Counts
Takeaway: Drive to the Website
Takeaway: Drive to the Website
Takeaway: Simplify and Provide Focus
Takeaway: Simplify and Provide Focus
Takeaway: Channels = Mouths to Feed
Takeaway: Use OPC (Other People’s Content)
Firecat Studio
Susan Price, CEO & Chief Strategist Firecat Studio LLC 918 Nolan #104 San Antonio, TX 78202 210.320.2391 studio 210.872.0445 mobile [email protected] http://firecatstudio.com Firecat Studio on Facebook @FirecatSue
