Marketing in the Healthcare Sector
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Transcript of Marketing in the Healthcare Sector
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A Patient Who Needs A Hospital
Infection Control
HCA 7745Joseph BaileyAshlee DempseyAnthony HardingDaJanae Moss
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Our Patient43 years oldGeneral Elective Surgery
Concerned about post-op and hospital acquired infection
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Hospital Acquired Infections:MRSA
What is MRSA?CausesEffectsExtensive treatment
TimeMoney
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Johns Hopkins HospitalFounderHistory
Founded in 1889Part of a larger campus
across BaltimoreSpecialties
NeurologyUrology“Firsts”
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Hospital of the University of Pennsylvania (HUP)History
First Medical SchoolSpecialties
Cardiac, cancer, transplant, neurosurgery, surgery
CampusUniversity of
Pennsylvania3 HospitalsHospiceCommunity Care
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John Hopkins Hospital The hospital occupies approximately 20 of the 60 buildings on
the Johns Hopkins Medical Campus. The complex has over 80 entrances and received 80,000 visitors weekly
In addition to the main hospital, the system operates four other hospitals and several outpatient care facilities in the Baltimore and Washington metro areas and a children's hospital in St. Petersburg, Florida
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# of Beds John Hopkins has a total of 994 beds in
its facility. 721 surgical beds, 35 maternity beds,138 pediatric beds 100 psychiatric beds.
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# of Physicians 17 departments within in the hospital However, the hospital as a whole it has a
little over 1,000 physicans.
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Infection Rates at Maryland Hospitals In 2010 Maryland Hospitals have reported to have had 424 infections in adult ICUs and in 2011, that number dropped 43% with 224 infections in the adult ICUs
Johns Hopkins Hospital had lower infection rates than the national average for 2011
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SWOT Strength Innovative discoveries
Such as being a teaching hospital Has been ranked by US news and world report as the best overall hospital in America or
never received help as soon as they wanted for 21 consecutive year 78% of Patients said Nurses always communicated well 61% Patients always received help as soon as they wanted
Weakness The number/percentage for Serious Complications and Death during surgery is unavailable 4% said nurses sometimes or never communicated well 11% sometimes
Opportunities research and development
Threats Growing too big to concentrate on patient satisfaction Competition
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Steep Analysis Social Factors of Hospital of the University of Pennsylvania
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Education Granted 5.5 million to research recurrent-
infections
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TechnologicalState of the art technology from Siemens
Medical Solutions Automated patient management systemsGenome Sequencing technology to control
outbreakNano drainage Technology
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Economic and Ecological FactorsPA Unemployment Rate 7.5%MD Unemployment Rate 6.6%Rise of Healthcare Costs due to Infectious
DiseaseAntimicrobial bacterial companies Revenue
IncreaseHygiene, cleanliness of surgical tools and
patients environmentOver prescribed antibiotics
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Political InfluencesGot MRSA????Obama Affordable Care Act
Public reporting and infection prevention laws
Medical Facility Infection Control and Prevention Act
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A Patient Who Needs a Hospital2 World Class FacilitiesName RecognitionDirect Referral SourceMixed Marketing Approach
Web, Print, Billboard, Radio, and Word of mouth
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A Patient Who Needs a HospitalCommitment to ResearchState of the art technologyRigorous Infection Control Standard
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A Patient Who Needs a HospitalRankingsPatient Satisfaction Surveys
HCAHPSJohns Hopkins Health SystemUniversity of Pennsylvania Health System
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Questions?