Marketing in the Cloud

Marketing in the Cloud

David Cancel

Visit us: www.performable.com Call us: 1-888-268-6035

“In God we trust; all others must bring data.”

- W. Edwards Deming

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http://performable.com


http://en.wikipedia.org/wiki/W._Edwards_Deming

http://en.wikipedia.org/wiki/W._Edwards_Deming


The Big Problem

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“The average conversion rate whether you're selling elephants or iPods.”

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Avinash Kaushik - Analytics Evangelist, Google




Shift from Outbound to Inbound didn’t fix this problem

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Visit us: www.performable.com Call us: 1-888-268-6035 5




Next Shift in Marketing is Focused on Fixing this Problem.




The Next Paradigm Shift

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1995 Today

Outbound• “Visitors” not People• Display & Search Advertising• What’s a Conversion?• Website• Get more Pageviews

1st Generation





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1995 Today


1st Generation

Inbound• “Leads” not People• Content Generation• SEO Black Magic Hacks• Convert via Brute Force• Acquisition not Conversion• Website + Social Media• Get more Leads

2nd Generation





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1995 Today


1st Generation

Inbound• “Leads” not People• Content Generation• SEO Black Magic Hacks• Convert via Brute Force• Acquisition not Conversion• Website + Social Media• Get more Leads

2nd Generation

Lifecycle• People & Customers• The Message is the Product• Service not Marketing• Referrals not Affiliates • Conversion not Acquisition• Your Brand is Everywhere• Get more Customers

3rd Generation




PassionateCompany




PassionateCustomer




PassionateService




Pillars of Lifecycle Marketing

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RelevantMarketing

CustomerService

CustomerAnalytics

Cloud Foundation




IncreasingFragmentation

Internal Customer Database




Internal Customer Database




Is your Web Analytics Lifecycle Ready?




The Goal: Happy Customers




[email protected]

Call us: +1 (888) 268-6035



http://www.performable.com

http://www.performable.com

mailto:[email protected]

mailto:[email protected]

Marketing in the Cloud

Business

Transcript of Marketing in the Cloud