Marketing for Small Businesses 20 Simple Tips Lance
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![Page 1: Marketing for Small Businesses 20 Simple Tips Lance](https://reader038.fdocuments.in/reader038/viewer/2022100514/5a4d1af77f8b9ab059982131/html5/thumbnails/1.jpg)
Marketing forSmall Businesses
20 Simple Tips
Lance Kissler@someprtips
![Page 2: Marketing for Small Businesses 20 Simple Tips Lance](https://reader038.fdocuments.in/reader038/viewer/2022100514/5a4d1af77f8b9ab059982131/html5/thumbnails/2.jpg)
29 Jan 2011 via Lance Kissler, @someprtips
Summary
• Vision• Tactics• Measurement
• Social Media
![Page 3: Marketing for Small Businesses 20 Simple Tips Lance](https://reader038.fdocuments.in/reader038/viewer/2022100514/5a4d1af77f8b9ab059982131/html5/thumbnails/3.jpg)
29 Jan 2011 via Lance Kissler, @someprtips
Vision
1. Focus on the customer• It’s not all about you; it’s about them
2. Back to Basics• Target audience• Channels• Message• Measurement
3. Branding/Re-branding
![Page 4: Marketing for Small Businesses 20 Simple Tips Lance](https://reader038.fdocuments.in/reader038/viewer/2022100514/5a4d1af77f8b9ab059982131/html5/thumbnails/4.jpg)
29 Jan 2011 via Lance Kissler, @someprtips
Tactics
4. Monthly Mailer• Postcard, newsletter or brochure
5. Business Cards• Carry them with you at all times
6. Open House / Info Nights7. Monthly Email Newsletter8. Blog Updates
![Page 5: Marketing for Small Businesses 20 Simple Tips Lance](https://reader038.fdocuments.in/reader038/viewer/2022100514/5a4d1af77f8b9ab059982131/html5/thumbnails/5.jpg)
29 Jan 2011 via Lance Kissler, @someprtips
Tactics
9. Volunteer at and sponsor local events10. Local Networking / Organizational
Meetings11. News Releases12. Bulk Mailings13. Signage14. Sandwich Boards
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29 Jan 2011 via Lance Kissler, @someprtips
Tactics
15. Bulletin Boards16. Certificates & Coupons17. Website
• Search Engine Optimization
18. New Media/Social Networking• Facebook, Twitter, LinkedIn, Foursquare, etc.
19. Online Advertising• Google, Yahoo, Bing, Facebook• Google Places
![Page 7: Marketing for Small Businesses 20 Simple Tips Lance](https://reader038.fdocuments.in/reader038/viewer/2022100514/5a4d1af77f8b9ab059982131/html5/thumbnails/7.jpg)
29 Jan 2011 via Lance Kissler, @someprtips
Measurement
20. Track Your Progress• Customer surveys• Website analytics• Social media analytics• Coupon redemptions• “How did you hear about us?” forms• “Word on the street”
![Page 8: Marketing for Small Businesses 20 Simple Tips Lance](https://reader038.fdocuments.in/reader038/viewer/2022100514/5a4d1af77f8b9ab059982131/html5/thumbnails/8.jpg)
29 Jan 2011 via Lance Kissler, @someprtips
Social Media
![Page 9: Marketing for Small Businesses 20 Simple Tips Lance](https://reader038.fdocuments.in/reader038/viewer/2022100514/5a4d1af77f8b9ab059982131/html5/thumbnails/9.jpg)
29 Jan 2011 via Lance Kissler, @someprtips
• Pages• Post 2-3 times/week• Mix of updates, photos, videos, etc.• Offers usage statistics and demographics
• Advertising• Can target based on interests, location,
demographics, etc.
![Page 10: Marketing for Small Businesses 20 Simple Tips Lance](https://reader038.fdocuments.in/reader038/viewer/2022100514/5a4d1af77f8b9ab059982131/html5/thumbnails/10.jpg)
29 Jan 2011 via Lance Kissler, @someprtips
• Can connect to your Facebook account for automatic updates/posts
• Post up to several times per day• Engage in conversations, offer timely
promotions, share relevant information• Build lists• Drive traffic to your websites
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29 Jan 2011 via Lance Kissler, @someprtips
Foursquare
• Claim your venue• Offer incentives:
• Check-in• Mayor• Certain # of check-ins
• Free promotion of your business to the social networks of your visitors/clients
![Page 12: Marketing for Small Businesses 20 Simple Tips Lance](https://reader038.fdocuments.in/reader038/viewer/2022100514/5a4d1af77f8b9ab059982131/html5/thumbnails/12.jpg)
29 Jan 2011 via Lance Kissler, @someprtips
Blogging
• Longer posts; similar to an email newsletter
• Valuable content that your customers will enjoy• Tips• Reviews• Product/services insight• Testimonials from others
![Page 13: Marketing for Small Businesses 20 Simple Tips Lance](https://reader038.fdocuments.in/reader038/viewer/2022100514/5a4d1af77f8b9ab059982131/html5/thumbnails/13.jpg)
29 Jan 2011 via Lance Kissler, @someprtips
Social Media Strategy
• Do it personally before professionally• Choose your medium based on your
audience• Choose your tactics:
• Announcements• Coupons• Tips• Thought Leadership
![Page 14: Marketing for Small Businesses 20 Simple Tips Lance](https://reader038.fdocuments.in/reader038/viewer/2022100514/5a4d1af77f8b9ab059982131/html5/thumbnails/14.jpg)
29 Jan 2011 via Lance Kissler, @someprtips
Social Media Strategy
• Commit and stick to it• Develop a community• Have patience• Share/engage in the conversation,
don’t control it• Measure your results• Don’t be afraid to try new things
and have fun!
![Page 15: Marketing for Small Businesses 20 Simple Tips Lance](https://reader038.fdocuments.in/reader038/viewer/2022100514/5a4d1af77f8b9ab059982131/html5/thumbnails/15.jpg)
29 Jan 2011 via Lance Kissler, @someprtips
Connect
• Lance Kissler• @someprtips• [email protected]• someprtips.wordpress.com• linkedin.com/in/lkissler• 503-329-9145