LinkedIn Tips for Small Businesses in Australia
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Transcript of LinkedIn Tips for Small Businesses in Australia
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Presentation
LinkedIn for SME’s Australia, 2014
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Overview of the LinkedIn Guides Seminar
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1. What is LinkedIn?2. How big is LinkedIn in Australia and the NT?3. Why is LinkedIn valuable for your business?4. What LinkedIn Tips do you have for SME owners?
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What is LinkedIn?
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LinkedIn explained in 2 minutes….
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Your LinkedIn profile is much more than a traditional resume… it is your dynamic online professional identity.
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Facebook vs. Twittervs. LinkedIn
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What is LinkedIn replacing ….
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LinkedIn’s value is the value of your network’s network’s networks…
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Your Connection’s Connection
Your Connections
Your Connection’s Connection’s Connections
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How big is LinkedIn in Australia and the NT?
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The World’s Largest Professional Network
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_____
300 M +
___
55 M+
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LinkedIn’s explosive growth in Asia
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__6 million
______ 1 million+
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© LinkedIn Guides. All Rights Reserved.© LinkedIn Guides. All Rights Reserved.
1,162,209
534,483
971,015
96,230206,936
384,138
20,858
LinkedIn Membership by capitalsRatio 55:1
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LinkedIn Australia’s members by demographics….
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45%
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LinkedIn Australia’s members by demographics….
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25%
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LinkedIn Australia member’s demographics
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Why is LinkedIn valuable for your business?
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1. Because LinkedIn is your No.1 online professional brand. Google your name + Northern Territory = No. 1 result is usually your LinkedIn profile.
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2. Because more and more early stage prospects are qualifying service providers through LinkedIn – “LinkedIn them”.
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3. Because LinkedIn is the most important recruitment database in the NT.
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4. Because LinkedIn helps you to create “trust, likeness and familiarity”
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Recommendations
Endorsements
Work Experience
Companies
Groups
Projects
Certs
"Hello my name is Rod......"
???
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5. Because LinkedIn is opening up and levelling the market place and it can take as little as .5 seconds to click on your profile!
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6. LinkedIn is a great tool for highlighting your specialisations.
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7. Because LinkedIn’s Recommendation & Endorsements are powerful tools broadcasting your skills and expertise.
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What LinkedIn Tips do you have for SME owners?
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Upload a professional photo
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Customise your headline!
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Learn more at www.linkedinguides.com
Rod SmithManaging PartnerLinkedIn Guides
http://www.linkedinguides.com/ Darwin - Singapore - Taiwan - Philippines
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