Marketing for More Profit
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Transcript of Marketing for More Profit
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GBFW16 Sheep Day – Jan 19, 2016Sheep Day Panel – Marketing for More Profit
Participants: James Lewis, Lewis Land and Stock Marc Carere, Trillium Lamb Inc. Andreas Buschbeck, Buschbeck
Farms Facilitated by Phillip Woodhouse
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Lewis Land & Stock
392242 Grey Road 109 Holstein, ONN0G 2A0
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Eweville 1996
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Eweville 2001
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OMAC 2009
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Forsyth2012
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Eweville 2016
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Feed Station • Feed Supply
Tanks• Corn Silage• Apple Pommace• Corn Distillers • Corn• Lamb Premix• Soybean Meal• Oats• Liquid Feed• Hay
JD 7930 Supreme 900 Twin
• TMR Mixer • Lol It was
Icey!
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Feeding 3 Days on feed Feeding
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Shearing 2 person stand raised board Wool Press
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Inside Barns
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Breeds….You tell me!
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Sorting
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Direct to Packer
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• In 1996 - shipped 100lbs + lambs to the USA.
• In 2001 – 911 – Twin Towers• In 2003 border closing – BSE - COOL • Canadian sales direct to slaughter• Presently shipping - 60-80 lbs, • 80-100 lbs & 100+ lambs
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Something Fun…..
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Thank You
www.lewislandandstock.comOffice: 519-334-3794Jay Lewis: 519-323-7439
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Ballinahistle Farms LimitedMarc & Helen Carere and family
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Lindsay, Ontario Kawartha Lakes
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550 acres
500 acres improved and tiled
50 acres permanent pasture
Variable Quality land
550 acres
70 acres pasture
480 acres cropland
Variable quality
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1000 Ewes
Accelerated 3 in 2
Commercial flock
Heavy lamb focus
Sheep since 1998
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Combination intensive/extensive system
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Pasture focus for ewes without lambs at side
Some ewes out virtually all year
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Enthusiasm!!
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Innovation & experimentation
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Strip tillage
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All feed produced on farm
mineral & soy/distillers purchased
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Silage based
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file:///.file/id=6571367.2334189
Quality forage focus
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Pasture
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Land renovation
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Native pasture
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Woodland grazing
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Fall/early winter grazing
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Stockpiled forage
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Crop residue
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Feeding
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Yards
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Out winter
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file:///.file/id=6571367.2334529
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Coming home
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Lambing
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Out to yards
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Lambs on feed
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Weighedrecorded
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Trucked
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Oh oh, there’s a problem…
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the market is so unpredictable!!
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UK 2012
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Cotswold Group
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Building relationships
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Lessons from the other side
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Carcass quality
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colourtrim
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abscess
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Excess fat
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“What sets this one apart is the idea of the field person who communicates along the supply/value chain but is an
employee of the producer group.”
Christoph Wand, OMAF Livestock Sustainability Specialist
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Accurate data. Individual farm….
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Aggregate Weekly ReportHealth Report
Start
Date Aug 26 - YTD4wk roll'g
avgLast
weekCount 3170 154 154Total Dressed Wt 178148 8857 8771.5ID – missing (%) 2.30% 1.30% 0.00%ID – unreadable (%) 0.25% 0.33% 0.00%Mutton (%) 0.09% 0.00% 0.00%Hide (%) 2.46% 0.81% 0.00%Pregnant (%) 0.25% 0.49% 0.00%Offal – CD (%) 43.09% 36.91% 50.65%
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Aggregate Health data Health Rpt Start
Aug 26 - YTDTotal Count Marketed with Health Reporting Period 3170 Total Number recorded with a Health Indicator 1366 As % of Total Marketed 43.09%Arthritis / Head Abscess or Contamination - As % of Total Count 0.95% As % of Total Offal - CD 2.20%Kidney Nephritis - As % of Total Count 3.66% As % of Total Offal - CD 8.49%Liver Abscess/Parasitic/Contamination- As % of Total Marketed 8.52% As % of Total Offal - CD 19.77%Heart Cysts/Adhesions/Abscess - As % of Total Marketed 0.10% As % of Total Offal - CD 0.22%Lung Bloodspash/Contamination(Plant)-As % of Total Marketed 8.71% As % of Total Offal - CD 20.20%Lung Parasitic/PN/Adhesions/Abscess - As % of Total Marketed 23.40% As % of Total Offal - CD 54.39%
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Aggregate Data Health Rpt Start
Aug 26 - YTDTotal Count Marketed with Health Reporting Period 3170 Total Number recorded with a Health Indicator 1366 As % of Total Marketed 43.09%Arthritis / Head Abscess or Contamination - As % of Total Count 0.95% As % of Total Offal - CD 2.20%Kidney Nephritis - As % of Total Count 3.66% As % of Total Offal - CD 8.49%Liver Abscess/Parasitic/Contamination- As % of Total Marketed 8.52% As % of Total Offal - CD 19.77%Heart Cysts/Adhesions/Abscess - As % of Total Marketed 0.10% As % of Total Offal - CD 0.22%Lung Bloodspash/Contamination(Plant)-As % of Total Marketed 8.71% As % of Total Offal - CD 20.20%Lung Parasitic/PN/Adhesions/Abscess - As % of Total Marketed 23.40%
As % of Total Offal - CD 54.39%
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Ongoing…
Health Rpt Start
GOING FORWARD…will be measuring…
Excess Fat Carcass - EFCExcess Fat Kidney - EFKBlack Tripe - BTOtherCombinations
Value based pricing? Other?
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Quality & Consistency Enables
predictability
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That’s better!!
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Our project is funded in part through Growing Forward 2 (GF2), a federal-provincial-territorial initiative. The
Agricultural Adaptation Council assists in the delivery of GF2 in Ontario.