1. Raising Money for a Remarkable Organization Presented By: Paige Mullen Megan Oberg Connor OHalleran Adam Pettyes Austin Schneider

2. A Compelling Story with Denver Roots ~ Established in 1998 by Donn and Linda Eley ~ Dedicated to the memory of their son, Brent ~ Brent passed away from a rare, malignant and fast moving form of cancer at 14 years old ~ Required travel and extreme difficulty for the family to attempt treatment 3. Visiting Experience We met with the Executive Director of Brents Place:Sean MeyerhofferIncredibly positive experience ~ Great staff, great drive in an exceptional building ~ Our secondary research was confirmed and enhanced 4. Challenges Brent's Place is needing more space to keep up with demand ~ The current facilities have been at capacity since June of 2010 ~ Mr. Meyerhoffer expressed the previous expansion felt rushed and undercapitalized 5. Challenges This goal to expand is met with funding challenges.Mr. Meyerhoffer said more corporate sponsors would be a huge gain for Brents Place. ~ By expanding corporate sponsors, the hope is individual donor base will grow and strengthen. 6. Positioning Target AudiencePositioning ChallengesExecutives in large organizations with a Denver presence.Making Brents Place a valuable investment.Such as Executives From~Maintaining invitee engagement in the long run, looking passed this single event. 7. Positioning Core IdeaKey Features and BenefitsTo host a Black Tie dinner event in the Broncos Locker Room for six hand selected organizations in the Denver area.Unique experience for attendees ~ Community outreach and integration for Brents Place ~ Exposure of Brents Place impact ~ Positive association for corporate partners ~ Revenue generating event An event that createsThe purpose of the event is to raise funds for future expansion projects at Brents Place.value. 8. Positioning Positioning StatementFor executives in large organizations located in Denver, this Black Tie event hosted by Brents Place provides a unique experience with an opportunity to raise money for expansion. 9. Positioning Event TaglinePushing Past the Barriers to Tackle the Goal of Expansion 10. Rushing to Raise! Pushing Past the Barriers to Tackle the Goal of ExpansionWhat?Where?An exclusive Black Tie dinner with 120 guests. Invitees include past Brents Place families, corporate executives and special guests.Sports Authority Field Locker RoomPurpose Experiential Fundraising Event for Brents Place.Special Guests Keynote speakers and MCs include Zane Beadles as well as past Brents Place families selected to share their experience.Silent Auction Items Autographed Broncos Memorabilia | Weekend Stay in Aspen | Dinner at Elways 11. Zane Beadles for Brents Place 12. Our Vision We want to give partners and families of Brents Place a chance to come together for a once in a lifetime experience in support of a great cause. With support from corporate sponsors and the Denver Broncos, we have the opportunity to raise awareness and money for Brents Place while giving corporations and partners positive and influential publicity.Proceeds will go toward ongoing expansion efforts of Brents Place. 13. The Implementation Process Target: CEO or Donation CoordinatorTarget: CEOs Invitees to the EventStep 1 Edible Arrangement and Information Letter to each of the six CEOs or Donation CoordinatorsStep 2 Follow up email with Video to CEO or Donation CoordinatorStep 3 Personal invitation and information about Brents Place to each invitee of the special eventTime Elapsed from Step 1-3:4 weeks 14. Edible Arrangement Target:CEO or Donation CoordinatorEdible Arrangement Citation: www.ediblearrangements.com/hailberry 15. Video Message 16. Invitation Target:CEOs Invitees to the EventInvite Citation: www.zazzle.com/nameyourevent 17. Simplified Expenses Expenses*Highlighted items denote initial grant money ($5,092.63) usedItemExpenseTotalVenue Rental$1,500Catering$100 x 120 peopleEdible Arrangements$72 x 6 Arrangements$432Premium Invitations$5.07 x 48 Invitations$243.36Auction Items St. Regis Elways Dinner for Two Broncos Memorabilia$833/night x 2 Nights $250 Gift Card $0$1,667.27 $250 $0Photographer$1,000$1,000Incidentals$1,000$1,000Total Expenses Venue Rental: www.sportsauthorityfield.com/specialevents Catering, inc. Labor: www.centerplatecatering.com Edible Arrangements: Edible Arrangements, 2013 Invitations, upgraded linen, larger size, shipping/postage: www.zazzle.com/nameyourevent$1,500 $12,000$18,092.63 Auction Items St. Regis, inc. Taxes: www.starwoodhotels.com/stregis Elways, inc. Tip: www.Elways.com/menu Broncos Memorabilia: Photographer, including rights: www.gigmasters.com/freequote 18. Simplified Revenue Revenue ItemRevenueTotalInitial Budget$10,000$10,000Table Revenue13 Tables x $3,000/Table$39,000Auction Items (Proj.) St. Regis Elways Memorabilia$1,667.27 x 2 $250 x 2 DonatedIndividual Donations (Proj.)$600-$1000/couple x 52Total Revenue$3,334.54 $500 $1,000 $31,200-$52,000$85,034.54 - $105,834.54Auction Revenues: Best Projection Individual Donations: Based on Historical Events, Roadless RideTotal Funds Raised$66,941.91 - $87,741.91 19. Thank You! Presented By: Megan Oberg Connor OHalleran Paige Mullen Adam Pettyes Austin Schneider 20. Works Cited Brent's Place. (2013). 2013 roadless ride for brent's place. Retrieved from https://www.runningguru.com/FundraisingOption1.asp?cID=904&Msg= Centerplate, C. (2013). Catering menu 2013. Retrieved from http://denverconvention.com/uploads/content/Centerplate_Catering_Menu_2013_4.pdfDenver Broncos. (2013). Community. Retrieved from http://www.denverbroncos.com/community/donation-requests.html Denver Broncos. (2013). Community. Retrieved from http://www.denverbroncos.com/community/donation-requests.html Edible Arrangements. (2013). Hail Berry. Retrieved from http://www.ediblearrangements.com/fruit-bouquet-detail.aspx ? ArrangementID=190&t=1384225222044 Elways. (2013). Dinner Estimate, Gift Card. Retrieved from http://www.elways.com/Downtown/Menu/NewDinner GigMasters. (2013). Request Free Quote. Retrieved from https://www.gigmasters.com/RequestQuote/ 21. Works Cited Sports Authority Field. (2013). Special events. Retrieved from http://www.sportsauthorityfieldatmilehigh.com/docs/default-source/parkingdocuments/visitorslockerroom.pdf?sfvrsn=2 Starwood Hotels. (2013). StRegis, Aspen. Retrieved from: http://www.starwoodhotels.com/stregis/rates/room.html?propertyId=244&rtnI d=&arrivalDate=2014-10-17&departureDate=2014-1019&iataNumber=&rp=RC%3ADFRLM%2CRC%3ABARRLM%2CRC%3APRORLM%2C RP%3ASPG&numberOfRooms=1&numberOfAdults=1&numberOfChildren=0 Zazzle. (2013). Custom Invitation. Retrieved from http://www.zazzle.com/ nameyoureventblackwithsilverribbons_invitation161874105201837337