Marketing eye global mobile marketing trends

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  2. 2. Rapid Mobile Development Enterprises are having a tough time keeping up with the demand for mobile apps. With these growing demands, businesses are expecting to launch their product faster than ever. The main focus of mobile app developers in 2015 would be to shorten the development lifecycles and reduce the timeframe between Ideation to launch. We can expect to see some more rapid app development tools and frameworks in the market.
  3. 3. Cloud Driven The cloud technology will play a key role in mobile app development in 2015. With the increase in the usage of multiple mobile devices and wearable tech, app developers will have to focus on the ability to integrate and sync their apps on multiple devices. The cloud approach will enable developers to build their applications that can be accessed on multiple devices with same functions, features and data.
  4. 4. App Security There were numerous reports related to hacking and information leaks in 2014. As per Gartners prediction, 75% of mobile applications will fail basic security tests in 2015. The hackers will continue to exploit security gaps in mobile applications to crack sensitive information. Security remains a big challenge on mobile devices.
  5. 5. Beacon and Location Based Wi-Fi Services Beacon technology is starting to blur the boundaries between online and offline in the retail and advertising sector. Apple has already integrated this technology in iOS that communicates with their network of iBeacons and Android is expected to follow them on the same lines in 2015. In the coming years, Wifi will provide a lot more services than just the internet access .
  6. 6. Wearable Tech Thanks to Apple Watch, wearable Technology was one of the most hottest topic in tech and consumer electronics industries in 2014. Until now apps for wearable devices were mostly focused on fitness and health care industry. There are also a lot of noise around fashion and textile industries adopting wearable technology.
  7. 7. M-commerce, Banking and Mobile Payments 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Various analysts believe this positive trend will continue over the next 4 years as more and more consumers adapt to m-commerce. Using a mobile phone to pay or purchase instead of debit or credit cards will also become more common in 2015 with Apple Pay and Google Wallet. This will allow developers to build mobile apps that can process transactions without the need of physical debit/credit cards or cash.
  8. 8. Internet of Things Internet of Things is growing exponentially with more and more people connecting via multiple devices. Apps will further mature as they get integrated on multiple connected devices. It will inspire app developers to focus more on user experience on various devices.
  9. 9. Big Data and App Analytics There will be more focus on big data and analytics in 2015. Mobile app developers will continue to focus on adding new data collection methods in their apps to get more insights and actionable items to meet their clients expectations.
  10. 10. In- App Advertising and Purchasing According to a new study from research firm Juniper Research, in-app advertising spend across all mobile devices will reach $7.1 billion by 2015. Mobile Ad networks will go beyond banners and integrate and experiment with various ad formats. Mobile app advertising and in-app purchases will be a primary focus of monetization and a key to success as more and more app developers are shifting away from the paid download model.
  11. 11. App Marketing Mobile App marketing techniques continue to evolve each year. In 2014, the app marketers were more focused on user engagement than user acquisition. App Store Optimization will continue to be a key factor in making an app successful in 2015. With Beacon and Location based wifi services, marketers will now have ease to be more targeted based on the users location and promote their apps with other offers.
  12. 12. Mobile Gaming In 2014, the mobile games have gradually started to move from single player to multiplayer. With the rise of multiplayer games the social interaction and social media integration within the mobile games will become more important than ever. In 2015, the mobile games are also expected to be more cloud driven due to the demand of frequent and regular updates in the games. This will require ongoing management by the game developers.
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