marketing environment and analyses

8/6/2019 marketing environment and analyses

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15/49

$ 56*? =9 6 ;?5

+ 3* 5 8=;2? ; =846? ?=52

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=9 02?=8652

$ 56*? =9 -0!2? ?0?62

*5 * ; ; )= 65

=9 -044 652

U ,=;=8 62 =9 2,* 6U )5=45 6?*5 45=.0,?

. 99656;,62U 5*;. .6;? ?U - ?, ; ,=2?2

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U ;.02?5 5= ?U 6. ,=2?2 3* 06

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U 99656;? *? =; =9 ;40?2U - ?, ; ,=2?2U )5626;,6 =9 20!2? ?0?6

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2044 65 U =2? 56 *? 36 ?= ?=?*

405, *262U 84*,? =9 ;40?2 =; ,=2? =5

. 99656;? *? =;U $ 56*? =9 9=5 *5.

;?6 5*? =;

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4659=58*;,6

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16/49

-')) + ) +

$ + $ $+

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'-$+) $ $ % --

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$ + $-' -$ $'$ -

= 20!2? ?0?62*; ; *2 8*;* 6. ,*56

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+'

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17/49

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=365;86;?* !*55 652

'-$+) $ $ % --

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$ + $-' -$ $'$ -

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18/49

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20/49

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21/49

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30/49

=

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6. 08 89 ,=2?U 6. 08 2653 ,6U 6. 08 45 ,65=04

U 0 ;6U = 89 ,=2?U ==. 2653 ,6U 6. 08 45 ,6


31/49

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32/49

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+ % +- '-$ + - $ - $ + $ ' $ - +% - -$' - ) '- -- '-$ +- 33*5 *;. -*? *


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marketing environment and analyses

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