MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie...

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MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson

Transcript of MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie...

Page 1: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

MARKETING DO’S + DON’TS FOR WELLPRENEURS

Leonie Dawson

Page 2: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

WHY LEARN FROM LEONIE?

Page 3: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social
Page 4: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

WANT TO GET ACTUAL RESULTSFROM THIS HOUR?

● Multi-tasking is a fallacy

● Have pad + paper in hand.

● Give yourself ACTIONABLES

● Commit to a deadline. Implement in next 1 day (max 1 week)

● Buddy up with an accountability partner!

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Page 5: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

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THE ULTIMATE SUCCESS FAILURE

CHECKLISTWHAT TO DO IF YOU REALLY DON’

T WANT TO SUCCEED!

Page 6: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

● Don’t learn business & marketing strategies. Instead, keep paying thousands of dollars for another healing modality certification.

● Learn business & marketing strategies… but don’t actually APPLY THEM. Again & again. Every day.

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Page 7: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

● Don’t have an online booking system.

● Don’t have a way for people to buy from you online.

● Don’t keep your website up to date with services.

● Don’t tell people your website because you have website shame. Always tell people you have website shame.

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Page 8: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

● Don’t ask for testimonials.

● Don’t share those testimonials on your website and social media, over and over again.

● Don’t ask for video testimonials and organise them.

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Page 9: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

● Don’t have a photo of yourself on your website or social media.

● Don’t have a social media plan for what you share and how you encourage people to book in with you.

● Don’t google your area + your service to see if you appear on websites.

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Page 10: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

● Don’t have a way for people to buy bulk sessions or long term services at a discount.

● Don’t advertise your bulk deals to your people.

● Don’t offer gift vouchers.

● Don’t advertise them to your people either.

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Page 11: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

● Make it super hard and super uncomfortable for them to give you money.

● Be uncomfortable about receiving money.

● Believe you should be helping people for nothing or the smallest price possible.

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● Don’t have group classes

● Don’t consider passive income○ Books○ Courses○ Speaking

● Don’t do anything but 1-1 work, ever.

● Don’t consider having high-end more intensive packages for people who want to work with you deeper.

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Page 13: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

● At the end of sessions, don’t ask people when they want to book in with you next.

● When people tell you they want to book in with you, don’t do it immediately. Say you’ll arrange it later.

● Don’t tell people what the best protocol is for their condition for working with you. For example: Bowen therapist, 3 x over 6 weeks.

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Page 14: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

● Don’t have a cancellation policy.

● If you do have one, don’t communicate it or adhere to it.

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Page 15: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

Don’t build in time to your schedule to GROW your business - just work

IN your business.

If you do schedule it, never actually execute it because growing your business is a much

lower priority than doing client work + answering emails.

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Page 16: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

● Neglect your own health, wellness & sanity. You cannot give from an empty well.

● Don’t take your own advice that you give to your clients.

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● Keep your energy vampire clients who you hate seeing & make you want to quit.

● Keep your energy vampire friends & family. Keep giving, giving, giving. Even when you want to say no. Even when it’s toxic. Even when it’s not the right thing for you.

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Page 18: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

“A no from your soul is a yes to theirs”

- Hiro Boga

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Page 19: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

MOST IMPORTANTLY!

Don’t tell people what you treat. What issues people come to

you with.How you fix them.

The Benefits and Results from working with it.

Keep that a SECRET!

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Page 20: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

Make sure you always word things like a practitioner.

Make sure you never ever think of what your people are asking, what words they understand

+ communicating to them in the simplest way possible that you can help them, and

how.

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Page 21: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social

You are an earth angel.People need you.

This is not about ego.This is about you

standing upshining your light bright

telling people clearly how you can help their sufferingand helping them to trust you enough to say yes.

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Page 22: MARKETING DO’S + DON’TS FOR WELLPRENEURS · MARKETING DO’S + DON’TS FOR WELLPRENEURS Leonie Dawson. WHY LEARN FROM LEONIE? WANT TO GET ACTUAL RESULTS ... Don’t have a social
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www.ShiningAcademy.com

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