Facebook (ads) workshop: do’s & don’ts
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Do’s and don’ts For Facebook and Facebook Advertising
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Transcript of Facebook (ads) workshop: do’s & don’ts
Do’s and don’tsFor Facebook and Facebook Advertising
Who am I?
This workshop
Facebook: Do’s
Vaste frequentie vinden
Persoonlijke content (be a human)
Video: speciale formating
Relevante mensen taggen
Reviews verzamelen
Statistieken checken(no shit sherlock!)
Activiteits badge
Artikels boosten?
Keep it short
Facebook Live
Persoonlijk account gebruiken
Facebook: Don’ts
Be a sales person
Link spamming
No information...
Over-use of emoticons & others
Facebook Ads: do’s
Compare FB with Google ads (+keywords)
Compare ad placement
Compare ad types
https://www.facebook.com/groups/VLCMs/permalink/896169170513637/?match=a2FzcGVyhttps://www.facebook.com/groups/VLCMs/permalink/744883642308858/?match=Y2Fyb3VzZWw%3D
Test different ads & images
Test different ads & images
Relevant ads & images
Retargeting
Target audiences
Lookalikes
Check examples
Daily stats check
Sales vs leads vs awareness
Tell people what to do
Keep it short!
Be personal (speak to a person)
Be personal (show the person)
Use social proof (& testimonials)
Use the tools
Facebook Ads: Don’ts
Big/simple targeting
Enkel op conversie
No landing page
+20% text on image
Geen conversies tracken
Language targeting
Just go fucking experiment. :-)
Questions?
