Marketing Directo
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Marketing Marketing Directo
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Algumas Técnicas de Marketing Directo.
Transcript of Marketing Directo
![Page 1: Marketing Directo](https://reader034.fdocuments.in/reader034/viewer/2022052316/55932c441a28ab5a088b46ed/html5/thumbnails/1.jpg)
Marketing
Marketing Directo
![Page 2: Marketing Directo](https://reader034.fdocuments.in/reader034/viewer/2022052316/55932c441a28ab5a088b46ed/html5/thumbnails/2.jpg)
Temas:
• PrincipaisTécnicas de Marketing Directo (TMD);
• Características e Benefícios das TMD.
![Page 3: Marketing Directo](https://reader034.fdocuments.in/reader034/viewer/2022052316/55932c441a28ab5a088b46ed/html5/thumbnails/3.jpg)
Principais TMD
• Correio Directo;
• Telemarketing;
• Direct Response.
![Page 4: Marketing Directo](https://reader034.fdocuments.in/reader034/viewer/2022052316/55932c441a28ab5a088b46ed/html5/thumbnails/4.jpg)
Telemarketing
![Page 5: Marketing Directo](https://reader034.fdocuments.in/reader034/viewer/2022052316/55932c441a28ab5a088b46ed/html5/thumbnails/5.jpg)
Direct Response
![Page 6: Marketing Directo](https://reader034.fdocuments.in/reader034/viewer/2022052316/55932c441a28ab5a088b46ed/html5/thumbnails/6.jpg)
A Venda por Correspondência
Catálogos
Clubes
A Venda por Correspondência
Acções da
![Page 7: Marketing Directo](https://reader034.fdocuments.in/reader034/viewer/2022052316/55932c441a28ab5a088b46ed/html5/thumbnails/7.jpg)
Características e Benefícios
das TMD
• Meio de comunicação complementar;
• Relações directas, personalizadas e contínuas;
• Interactividade;
• Resposta concreta e imediata;
• Mensuráveis;
• Selectivas.