Marketing crarizon 3 d viewer

Need VPFeatures Marketing Mix

Don’t Just Watch. Feel.

CLARIZON

STP

SWOTOrientation

Need VPFeatures

Theatre Experience 7.1 Surround Sound System Voice Cancellation NFC Connectivity Special Screens to filter out harmful

radiations Ultra HD Quality Micro SD Card Slot 3d Mode

Marketing Mix STP

SWOTOrientation

Need VPFeatures

Personal Theatre Experience Portability On The Move Entertainment Source Cheap Theatre Experience Latest Technology And Superior

Experience

Marketing Mix STP

SWOTOrientation

Need VPFeatures

Value Proposition

“A value proposition is a promise of value to be delivered.”

Functional ValueEconomic Value Convenience

ValueAesthetic Value

Tangible Value

Marketing Mix STP

SWOTOrientation

Need VPFeatures

Value Proposition

“A value proposition is a promise of value to be delivered.”

Social ValuePrestige Value

Intangible Value

Marketing Mix STP

SWOTOrientation


SegmentationThe act of disaggregating a market (consumers) into a number of sub-markets each with relatively more homogenous characteristics than the market itself is known as market segmentation.

Psychographic Segmentation

Divides buyers into different groups based on Social Class, Lifestyles or Personality Characteristics.

STP

SWOTOrientation


TargetingOnce a firm has identified its market-segment opportunities, it must decide how many and which ones to target.

Full Market Coverage

Firm attempts to serve all customer groups with all products they might need.

• Target the whole market with one offer.

• Focuses on common need

• Mass distribution• Mass advertising

Undifferentiated Marketing

STP

SWOTOrientation


POSITIONINGIt is the way the product is defined by consumers on important attributes – the place the product occupies in consumers’ minds relative to competitors product.

Point of Difference (POD)Attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe they could not find to the same extent with a competitive brand.• Light Weight• Inbuilt Surround Sound • Much comfortable

because of cushions

• Easy to carry• Zero maintenance

cost

STP

SWOTOrientation


POSITIONING

It is the way the product is defined by consumers on important attributes – the place the product occupies in consumers’ minds relative to competitors product.

Associations that are not necessarily unique to the brand but may be shared with other brands.

Point of Parity (POP)

STP

SWOTOrientation

NeedFeatures Marketing MixVP STP

PRODUCTQuality - Durable

Features - Flexible, Light Weight,

3d mode, 4k Screens

and hassle free connectivity

Brand Name – CLARIZON

Packaging – Bubble wrap, molded

plastic and thermocol packaging

Size – Adjustable

Services - Feedback, After sales

services

Warranties – 1 year

SWOTOrientation


PRODUCT LEVELPotential product

Augmented product

Expected product

Basic Product

Core benefit

Augmented Product

SWOTOrientation


PRICE

The product will be priced at ₹ 19,999/-

Implementation of penetration pricing is done to attract and cover the whole market.

Cost price (including manufacturing, packaging, advertising, promotion and distribution) would be ₹14,000/-

We need high sales to reach the breakeven point

SWOTOrientation


PLACE• Clarizon will follow a selective

distribution strategy .• Product will be sold in limited

metropolitan hubs through stores like Chroma, Reliance Digital and Walmart all over the world.

• Clarizon will have online partnerships with e- trailers like Amazon and Flipkart to sell its product over wide geographic areas.

• On Board sales on selected flights

SWOTOrientation


PROMOTIONCollaboration with Netflix and Hulu and Hotstar.Heavily advertised on televisionCollaboration with movie screensBus backs, Hoardings and billboards.Banners on airports, malls, and other public placesPromotion at different movie festivals Promotion at college festivalsProviding it to business class passengers in lounges

at the airportNewspaper and magazine adCreating awareness through presence in social

networking sites

SWOTOrientation


HOLISTIC MARKETING APPROACH

INTERNAL MARKETING

RELATIONSHIP MARKETING

SOCIETAL MARKETING

Orientation SWOT


STRENGTHOne of it’s kind product.Affordable price.Comfortable and stylish

Orientation SWOT


WEAKNESS

Preconceived notion regarding electronic gadgets being harmful to eyes.Restricts multitasking.Restricted usage.Sleep deprivation.

SWOTOrientation


OPPORTUNITIES

New technology results in less competition.Potential unexplored markets- astronauts, doctors, scientists.

Orientation SWOT


THREATS

Unwilling investment due to existence of home theatres. Further competition from Oculus. Growing competition.

Orientation SWOT


Bonding

Advantage

Performance

Relevance

Presence

BRANDZ MODEL

Orientation SWOT

Marketing crarizon 3 d viewer

Marketing

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