Marketing Community Events Using Social Medai
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Transcript of Marketing Community Events Using Social Medai
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Marketing Your Community’s Events Using Social Media
Main Street Winter TrainingFebruary 12, 2015
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Get these slides here:http://sarahtpage.com/MainStreetWinterTraining/
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Step 1:Open Instagram /
Take a photo
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Step 2:Add
#TXMSNac2015tag
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Step 3: Upload to Instagram
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Step 4: Stay tuned
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Why social media and events?
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PLAN PROMOTE ENGAGE EXTEND
Source: OgilvyOne
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PLAN
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Plan
Develop a timeline for promotions and announcements
Choose a social tool for event planning and registrations
Compile photos and videos needed for promotion
Create an event page on Facebook
Assign social media roles to your team– Content creators
– Content monitors
Schedule posts and tweets
Source: OgilvyOne and Marketo
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Social Tool
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Social Tool
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Facebook Event
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Scheduling
1
2
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Scheduling on Facebook
4
3
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Scheduling
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PROMOTE
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Promote
Create website or web presenceSocial integration
Distribute printed material– Social integration
Advertise on Facebook
Send out teasers based on timeline– Announcements (e.g., bands, speakers, vendors,
activities, etc.)
– Photos and videos from previous events
Create a hashtag and publicize it
Engage with local influencers
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Web/Social Integration
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Print/Social Integration
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• Why advertise on Facebook?Huge audience
Highly targeted
Cost effective
Lots of display options
EASY!
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Teasers
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Teasers
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Teasers
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ENGAGE
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Engage
Create and monitor conversations with fans, attendees, and influencers
Post in real time
Encourage attendees to create and share their own content
Showcase user-generated content at the event
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Conversations
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Conversations
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Post in Real Time
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Post in Real Time
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Encourage Sharing
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Photo: felinebird on Flickr
Encourage Sharing
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Encourage Sharing
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Encourage Sharing
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Encourage Sharing
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Showcase User-Generated Content
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Showcase User-Generated Content
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EXTEND
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Extend
Keep the conversation going
Peek behind the curtain
Encourage social feedback
Offers, specials, discounts
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Extend
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Prolong Conversation
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Prolong Conversation
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Prolong Conversation
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Prolong Conversation
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Prolong Conversation
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Social Feedback
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Social Feedback
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Behind the Curtain
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Behind the Curtain
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Offers
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Can I Help?
Call Me!
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Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
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Thank You!Questions?