Digital Marketing for EventsWhy you should love online marketing!

Michael Chidzey | Digital Marketing Manager

Quick experiement…

Before we begin

Phoneslaptops& tablets out & please use throughout this lecture

Outcomes

event companies

event professionals

individualevents

How to maximise opportunities online for...

Any questions

tweet @michaelchidzey

Interruption vs. Inbound Marketing

Interruption marketing

Inbound marketing

Interruption marketing

Interruption marketing

Inbound marketing

Interruption marketing

20%

Inbound marketing

80%

How people buy in 2012

Investigate options

Investigate options

Ask friends

Seek out expert advice

Find communities

Dig into every detail

Convert

You don’t buy those visitors. You earn them.

In∙bound Mar∙ket∙ing - noun

Any tactic that relies on earning people’sinterest rather than buying it

All starts with great content

http://www.dollarshaveclub.com/

Create Videos

http://bit.ly/ISTwGK

Useful content

Making or reporting the news

http://wish.co.uk/number-10/

http://www.oyster.com/

Make your content your USP

http://i.imgur.com/d573R.jpg

User generated content

All starts with great content

http://blog.chillisauce.co.uk/

Our blog offers sticky content

http://blog.chillisauce.co.uk/

The results of a great piece of content

http://www.seomoz.org/beginners-guide-to-seo

SEO

Integrating offline & online activities

Integrating offline & online activities

http://bit.ly/GHLW5m

Integrating offline & online activities

http://bit.ly/J61DGT

Integrating offline & online activities

http://bit.ly/IBENSF

Integrating offline & online activities

http://wish.co.uk/zombie-shopping-mall/

Social outreach

Build relationships online with social media

I can’t ignore paid advertising

I can’t ignore paid advertising

I’d rather be in this position

Planning a digital marketing strategy

http://www.seomoz.org/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday

Planning a digital marketing strategy

Insights

Who is your audience?

Planning a digital marketing strategy

Insights

Where are they on the web?

Planning a digital marketing strategy

Insights

Which content works?

Planning a digital marketing strategy

Strategy

Test

Planning a digital marketing strategy

Strategy

Measure

Planning a digital marketing strategy

Strategy

Repeat

Tactics that you can do today

Q&As – be the expert

http://boardreader.com/

Participate in forums & communities

http://plannerwire.net/great-reads/

Create a blog – be the resource

http://www.problogger.net/

Guest blog

Discover and share great content

http://followerwonk.com/

Make friends and find influencers

http://www.slideshare.net/

Publish presentation slides

Build authentic social profiles

http://www.google.com/insights/search/

Satisfy popular searches

http://bit.ly/hX7WkT

Experiement by testing ideas

Say “should we organise this? Rather than can we.”

http://bit.ly/JoNBgE

http://www.trendhunter.com/trends/smart-eball

Create high quality videos

http://www.distilled.net/linkbait-guide/

Make information beautiful: infographics

http://inbound.org

Inbound marketing

Everything’s easier with fans.

Your job is to make you, your event and company famous.

Q&A

Twitter: @michaelchidzeyCompany site: www.chillisauce.co.ukPersonal blog: http://eventjuice.co.ukEmail: mikec@chillisauce.co.uk

Michael Chidzey | Digital Marketing Manager