Marketing Cloud - Partner Office Hour (July 31, 2015)
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Transcript of Marketing Cloud - Partner Office Hour (July 31, 2015)
Partner Office Hours: Partner Enablement & Success Services Sherry Keezer Jill Westman Marketing Cloud Program Manager Sr. Consultant Partner Readiness MC Services – Go To Market July 28th, 2015
Partner Enablement Options
Sherry Keezer Partner Readiness, Marketing Cloud Program Manager
Marketing Cloud
Journeys Standard Classes
Private Workshops
Marketing Cloud Learning
Paths
On-Demand
Partner Enablement Options
Online courses at no cost with a valid Salesforce Marketing Cloud account. Learn at your own pace!
On-Demand | Free
Email, Mobile, & Web
Radian6
Social Studio
Click here for more information
Public Classes| $300-$1500
Marketing Cloud Classes Configuring the Salesforce MC Connector for the Sales and Service Clouds
Execute and Automate Marketing Cloud Emails in the Sales and Service Clouds
Email Essentials
Email 101: Getting Started with Email
Email 102: Data Extensions
Email 103: Data Segmentation
Email 104: Email Automation
Journey Builder 101
Mobile Messages 101
Predictive Intelligence
Social Studio 101
Click here for more information
Marketing Cloud Learning Paths| $1000
What is it? A training program designed to provide Partners with the necessary skills to successfully service the Salesforce Marketing Cloud
Who is it for? All Partner types and employees
What do you get? Training and resources to support the entire customer engagement
Why attend? To learn best practices and skills to rapidly and effectively service the Marketing Cloud
How much? $1000* to attend the 2-day Implementation workshop. Note: No cost for Foundations Learning Path *As of July 2015. Pricing information is subject to change.
Marketing Cloud Learning Paths
Online Tutorials & Videos Regularly scheduled webinars
Classroom Instruction Online Exams
How Does It Work?
True Marketing Cloud services enablement, not enablement by product.
Applicable to all partner types and employees.
Training can be taken as soon as required. This means that Partners get the training they want when they most need it. And it’s available 24 hours a day, 7 days a week.
True Services Enablement Relevant Immediate
What Are The Benefits?
Training can be taken in one’s own time, in one chunk or over a period of a few weeks.
Learning Paths are self paced which leads to a greater understanding of the topics being studied.
Time away from the office is minimized. The only travel or accommodation expenses that are required are during the 2-day workshop during the Implementation Learning Path.
Flexible Pace Cost Effective
What Are The Benefits?
Foundations Learning Path
Designed to be an introduction to the Marketing Cloud project methodology and applications.
Prepares Partners through self-paced online modules and webinars and concludes with an exam.
Demonstrate an understanding of fundamental Marketing Cloud knowledge and processes of effective project methodology.
Designed for all consultants, operations, sales, anyone who is interested in an overview of Marketing Cloud.
Prerequisite of the Salesforce Marketing Cloud Implementation Learning Path.
Introduction to MC Project Methodology
Account Configuration Campaign/Tag Basics
Messaging
Automation Basics
Objective Who Should Attend? Content
Foundations Learning Path
Implementation Learning Path
Provides Partners with expanded experiences in configuring & implementing the Marketing Cloud.
Through self-paced online modules, webinars, and an exam this learning path concludes with a 2-day instructor-led workshop to give Partners in-depth discussion and the hands-on experience they need.
Get a sound understanding of the Marketing Cloud, including navigation, advanced workflows and configuration, best practices, functionality, and integrations.
Designed for Partners who configure and implement the Salesforce Marketing Cloud. A passing mark of 70% on the Salesforce Marketing Cloud Foundations Exam is required before beginning this learning path.
Dashboard Configuration
MobilePush & MobileConnect Configuration
Topic Profiles
Web Analytics
Advanced Account Configuration
Contacts & Data
Building Complex Journeys
Salesforce Connector
Objective Who Should Attend? Content
Implementation Learning Path
Implementation Workshop Upcoming workshops include:
City Dates
Paris August 11 & 12
Paris August 13 & 14
New York City August 25 & 26
New York City August 27 & 28
San Francisco Pre-Dreamforce
Chicago September 29 & 30
Sydney September 29 & 30
Chicago October 1 & 2
Sydney October 1 & 2
Munich October 6 & 7
Sao Paolo October 6 & 7
Munich October 8 & 9
Sao Paolo October 8 & 9
San Francisco October 20 & 21
San Francisco October 22 & 23
Please refer to the Help and Training Portal to register and for more information.
Please refer to the Help & Training portal to register and for more information
Private Workshops
Cost: $7000/day Agenda: Same as Implementation workshop but through consultant with SFU you may make adjustments.
Max. approx. 25 attendees
For more information please reach out to [email protected]
What Can We Expect Next?
Advanced Technical Delivery Learning Paths
Contact Builder
Audience Builder
Predictive Intelligence
Advanced Journey Builder
Campaign Mgmt at Scale
Partner Success Services: Marketing Cloud Scoping Assets Jill Westman, S3 Sales Leader July 28, 2015
Partner Success Services – Marketing Cloud Scoping Assets
End Customer Partner
• Enablement
• Self-sufficiency
• Partner Success
• End Customer Success
Marketing Cloud Scoping Assets
• Scoping Workbook • Standard Language Library (SLL) • Description of Roles • Broad Marketing Cloud First Call Deck
What’s Included…
Standard Language Library (SLL)
• Over 60 services engagements that align with the scoping workbook
• Each service engagement contains the following detailed sections:
• Overview
• Customer Pre-requisites
• Scope
• Deliverables
• Assumptions
• Exclusions
Description of Roles Partners must staff roles that align with ours:
• Project Manager • Solution Architect • Deliverability Consultant • Technology Architect (medium and
large engagements)
Partner Success Services – Engagement Models Package Supported
Products* Supported Scope* SFMC Scope
Small Email • Up to 2 business unit configurations • Up to 4 inbound/outbound data sources • Up to 2 IP addresses ramping up • No API interfaces
• Co-lead up to 3 blueprinting sessions • Up to 2 reviews of blueprint • Co-lead IP ramp-up session • Up to 2 reviews of IP ramp-up plan • Up to 2 reviews of QA/Test plan • Estimated 40 hours of SA time to assist with configuration
and general questions
Medium Email, Social, PI, Journey Builder, Mobile
• Up to 4 business unit configurations • Up to 8 inbound/outbound data sources • Up to 8 IP addresses • Up to 4 API interfaces
• Co-lead up to 3 blueprinting sessions • Up to 2 reviews of blueprint • Co-lead IP ramp-up session • Up to 2 reviews of IP ramp-up plan • Up to 2 reviews of QA/Test Plan • Estimated 80 hours of SA time to assist with configuration,
API consulting, and general questions • Configuration of any product offerings that the partner needs
support on
Large Email, Social, PI, Journey Builder, Mobile, Audience Builder
• Up to 8 business unit configurations • Up to 16 inbound/outbound data sources • Up to 16 IP addresses • Up to 8 API interfaces
• Co-lead up to 5 blueprinting sessions • Up to 3 reviews of blueprint • Co-lead up to 2 IP ramp-up design sessions • Up to 2 reviews of IP Ramp-up plan • Up to 2 reviews of QA/Test Plan • Estimated 120 hours of SA time to assist with configuration,
API consulting, and general questions • Configuration of any product offerings that the partner needs
support on
Marketing Cloud Salesforce Connector and Integration – August 4th @ 12 pm EST
Marketing Cloud Pricing and Packaging – August 11th @ 12 pm EST
Upcoming Office Hours
We are pleased to announce that our first two AMER Marketing Cloud Sales Awareness Roadshow pilot sessions will be conducted early-August in New York and San Francisco.
Each 2-day deep dive session will help your team build foundational knowledge of Marketing Cloud positioning, differentiation, presales discovery, packaging, product capabilities and understanding how these fit into the overall Salesforce Customer Platform message.
Stay tuned for future dates and details on how to register.
Marketing Cloud Sales Awareness Roadshow