Marketing Charts and Graphs Data - April 2010

Marketing Data: 50+ Charts & Graphs

Marketing Data:

50+ Charts and Graphs of

Original Marketing Research

By HubSpot

About This Marketing Data

• HubSpot complied this data from a variety of sources,

including analysis of our 2,500 business customers,

surveys with hundreds of businesses responding,

analysis of the data in our free tools like Website Grader,

Twitter Grader and Facebook Grader. Each page has a

URL to the original source document or article.

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Inbound Marketing is More Effective

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

http://bit.ly/aewfHr




Outbound Marketing is Less Effective






Inbound Marketing Is More Important






Outbound Spending Decreasing






Inbound Marketing Budgets Increasing






Success Drives Investment in Inbound






Small Companies Do More Inbound






Telemarketing, Paid Search Decrease






Changes in Social Media Landscape

Answer to “How

important are

these services to

your business?






Social Media is for Leads and Sales






Social Media is for B2B and B2C






Blogging More Often Drives Results






Most Business Blogs Post Weekly






Best Marketing Projects from 2009






Worst Marketing Projects from 2009






Blogging Brings Social Media Success

Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

http://bit.ly/a6SrWh




Small Biz Gets More Leverage






On Twitter, B2B Gets More From Blog






Create Great Content by Blogging

Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

http://bit.ly/XDkQV




Blogging Attracts More Links


http://bit.ly/XDkQV




Blogging Attracts More Visitors


http://bit.ly/XDkQV




Twitter Drives More Leads for B2C

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

http://bit.ly/cVMpkn




Leads by Indexed Web Pages






Company Size by Indexed Web Pages






Leads by Keywords with SEO Ranking






Blogging and B2C and B2B Leads






# Blog Articles By Leads Generated






Twitter Growth Has Slowed Down

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

http://bit.ly/5RXUDu




Growth in Number of People Following






Growth in Average Followers






Growth in Average Twitter Updates






Top Locations of Twitter Users






Distribution of Twitter Follower Count






Distribution of Twitter Following Count






Distribution of Tweets by Day






Distribution of Tweets by Hour






Distribution of Tweet Length






Twitter Users with Bio in Profile






Twitter Users with Location in Profile






Twitter Users with URL / Link in Profile






Profile Pics Attract Twitter Followers

Source: Data from Twitter Grader - http://bit.ly/cgTEj0

http://bit.ly/cgTEj0




Fan Distribution for Facebook Pages

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

http://bit.ly/77kBIZ




Categories for Small Facebook Pages






Sub-Categories for Small Facebook Pages






Facebook Fan Pages by Country






Facebook Fan Pages with URLs






Average Facebook Fans by Country






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Marketing Charts and Graphs Data - April 2010

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