MARKETING CHANNEL ROI REPORT
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Transcript of MARKETING CHANNEL ROI REPORT
1
WHICH MARKETING CHANNEL YIELDS THE GREATEST ROI?
MARKETING ROI REPORT
AXIOM
ADVISING
TABLE OF CONTENTSMAKE AN IMPACTFUL REVENUE IMPROVEMENT
AXIOM ADVISING
INBOUND SALES CYCLE………………….............…3
LEAD-TO-CONVERSION RATE…………………..….4
BUSINESS ACQUISITION ANALYSIS………………..5
REPORT SUMMARY…………………………………7
LEARN MORE………………………………………..8
INBOUND SALES CYCLE
TRADE SHOWSWEBINAR PAID SEARCH SOCIAL ADS REFURRALS WEBSITE
LEAD-TO-CONVERSION RATEBY ADVERTISING FORMAT
0.44%0.55%
1.47%1.55%
EMAIL CAMPAIGNS, TRADESHOWS, AND WEBINARS HAVE LOW CONVERSION RATES
AND TAKE LONGER TO CLOSE
BUSINESS ACQUISITION ANALYSIS
... BUT CONVERT
WIN-LOSS RATIOS
EVENTS
7.6%LEAD LIST
15.5%
PARTNER
17.9%
TRADESHOWS
29.6%
LEAD LISTS
7.5%
PAID SEARCH
29.7%
WEBINAR
32.7%
43.0%
WEBSITE
61.4%
SOCIAL MEDIA ADVERTISING
68.6%
REFURRALS
68.7%
THE BEST MARKETING INVESTMENTS
ARE REFERRALS, PAID MEDIA,
WEBSITE & SOCIAL MEDIA
ROI REPORT SUMMARY
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