Marketing Carti

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IUC University of Portsmouth Program Books Catalogue

Shelfmark: 658.8

PRINCIPLES OF MARKETING

Shelfmark: 568.8

Kotler, P. & Armstrong, G.(2010) Principles of Marketing (13thed.) Pearson

Miletski, J.(2010) Principles of Internet Marketing. Course Technology,Cengage Learning

Armstrong, G. & Kotler, P.(2009) Marketing. An Introduction. 9thed. Prentice

Hall

Baines, P. & Fil l, Ch. & Page, K.(2008) Marketing. Oxford University Press

Gosnay, R. & Richardson, N.(2008) Develop Your Marketing Skills. KoganPage

Kotler, P. & Armstrong, G. (2008) Principles of Marketing. 12thed. New

Jersey: Prentice Hall

Armstrong, G. & Kotler, P.(2007) Marketing: An Introduction. 8thed. New

Jersey: Pearson Prentice Hall

Lil ien, G., Rangaswamy, A. & Bruyn, A. (2007) Principles of marketingengineering. Trafford publishing

McDonald, M.(2007) Marketing Plans: how to prepare them, how to usethem. 6thed. Amsterdam: Elsevier

Brassington, F. & Pettitt , S.(2006) Principles of Marketing. 4thed. Prentice

Hall

Chaffey, D., Ellis-Chadwick, F., Mayer, R. & Johnston, K. (2006) Internetmarketing: strategy, implementation and practice. 3

rded. Harlow: FT/Prentice

Hall

McDonald, M., Smith, B. & Wart, K.(2006) Marketing Due Diligence.Reconnecting Strategy to Share Price. Elsevier

Brassington, F. & Pettit t, S. (2005) Essentials of Marketing. FT/Prentice Hall

Kotler, P., Wong, V., Saunders, J. & Armstrong, G. (2005) Principles ofMarketing. 4

theuro ed. FT/Prentice Hall

Ambler, T. (2003)Marketing and the bottom line: the marketing metrics topump up cash flow. 2

nded. London: FT/Prentice Hall

Brassington, F. & Pettit t, S. (2003) Principles of Marketing. 3

rd

ed.FT/Prentice Hall


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Shelfmark: 658.8

Chaffey, D., Ellis-Chadwick, F., Mayer, R. & Johnston, K.(2003) Internetmarketing: strategy, implementation and practice. 2

nded. Harlow: FT/Prentice

Hall

Riezebos, R.(2003) Brand management: a theoretical and practical

approach. Harlow: Prentice Hall

Adcock, D., Halborg, A. & Ross, C.(2001) Marketing: principles andpractice. 4

thed. Harlow: Prentice Hall

Blythe, J. (2001) Essentials of Marketing, 2nd

ed. FT/Prentice Hall

Dibb, S. & Simkin, L. (2001) Marketing Briefs: A revision and study Guide,Butterworth Heinemann

Dibb, S., Simkin, L., Pride, W. & Ferrell, O. (2001) Marketing Concepts

and Strategies. (4th

ed.). Houghton Mifflin

Etzel, M., Walker, B. & Stanton, W. (2001) Marketing. 12thed. Boston:

McGraw Hill

Jober, D.(2001) Principles and practice of marketing. 3rd

ed. London: McGrawHill



Palmer, A. (2001) Principles of Services Marketing. 3rd

ed. McGraw Hill

Blois, K. (2000) The Oxford Textbook of Marketing, Oxford University Press

Brassington, F. & Pettit t, S. (2000) Principles of Marketing. 2nded.

FT/Prentice Hall

Palmer, A. (2000) Principles of Marketing, Oxford University Press

Perreault, W. & McCarthy, E. (2000) Essentials of Marketing: a global-managerial perspective, 8thed. Boston: McGraw Hill

Perreault, W., McCarthy, E., Parkinson, S. & Stewart, K. (2000) BasicMarketing, European Ed. Boston: McGraw Hill

Phillips, C., Pruyn, A. & Kestemont, M. (2000) Understanding Marketing AEuropean Casebook. John Wiley & Sons

Palmer, A. & Hartley, B.(1999) The business and marketing environment. 3rd

ed. London: McGraw Hill

Strauss, J. & Frost, R.(1999) Marketing on the Internet: principles of online

marketing. New Jersey: Prentice Hall


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Shelfmark: 658.8

Churchi ll, G. & Peter, P.(1998) Marketing: creating value for customers. 2nd

ed. Boston: Irwin/McGraw Hill

Jober, D.(1998) Principles and practice of marketing. 2nd

ed. London:McGraw Hill

Davies, M.(1997) Understanding marketing. Harlow: FT/Prentice Hall

Dibb, S., Simkin, L., Pride, W. & Ferrell, O. (1997) Marketing Conceptsand Strategies. (3

rded.). Houghton Mifflin

Evans, J. & Berman, B.(1997) Marketing. 7thed. New Jersey: Prentice Hall

Stokes, D. (1997) Marketing: a Case study Approach, 2nded, Letts

Educational

Gabbott, M. & Hogg, G. (ed) (1997) Contemporary Services MarketingManagement: A Reader, The Dryden Press

Piercy, N.(1997) Market-Led strategic change: transforming the process ofgoing to market. 2

nded. Oxford: Butterworth-Heinemann

Cannon, T.(1996) Basic marketing: principles and practice. 4thed. London:

Cassell

Dibb, S. & Simkin, L.(1996) The market segmentation workbook: targetmarketing for marketing managers. London: Routledge

Lovelock, C.(1996) Service marketing. 3rd

ed. London: Prentice Hall

Jober, D.(1995) Principles and practice of marketing. London: McGraw Hill

Oliver, G.(1995) Marketing today. 4thed. London: Prentice Hall

Adcock, D., Bradfield, R. Halborg, A. & Ross, C.(1994) Marketing:principles and practice. Harlow: Prentice Hall

Baker, M. (1994) The Marketing Book, 3rd

ed. Butterworth Heinemann

Berkowitz, E., Kerin, R., Hartley, S. & Rudelius, W.(1994) Marketing. 4thed.

Boston: Irwin

Assael, H.(1993) Marketing: principles & strategy. 2nd

ed. Orlando: TheDryden Press,

Chee, H. & Harris, R.(1993) Marketing: a global perspective. London: Pitman

Perreault, W. & McCarthy, E. (1993) Basic Marketing: a global-managerialperspective, 11

thed. Boston: McGraw Hill

Mercer, D. (1992) Marketing, Oxford: Blackwell Business


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Shelfmark: 658.8

Greyser, S.(1992) Cases in advertising and communications management.3

rded. New Jersey: Prentice Hall

Keenan, W., Moriarty, S. & Duncan, T.(1991) Marketing. New Jersey:Prentice Hall,

Powers, T.(1991) Modern Business Marketing: a strategic planning approachto business and industrial markets. St. Paul: West Publishing

Stanton, W., Etzel, M. & Walker, B.(1991) Fundamentals of marketing. 9th

ed. New York: McGraw Hill

Morden, A.(1991) Elements of marketing. 2nded. London: DP Publications

Kinnear, T. & Bernhardt, K. (1990) Principles of Marketing. 3rd

ed. Scott,Foresman & Co.

McCarthy, E. & Perreault, W.(1990) Basic marketing: a managerialapproach. 10thed. Boston: Irwin

Oliver, G.(1990) Marketing today. 3rded. London: Prentice Hall



Leader, W. & Kyritsis, N.(1989) Fundamentals of marketing. StanleyThornes

Lovelock, C. & Weinberg, C.(1989) Marketing Challenge: cases andexercises. 2

nded. New York: McGraw ill

Robinson, N.(1989) Nick Robinsons marketing toolkit. London: Gold ArrowPublications

Lehmann, D. & Winer, R.(1988) Analysis for marketing planning, Homewood:BPI Irwin

McDonald,. (1988) Marketing plans: how to prepare them, haw to use them.

Grawley: Heinemann

Lehmann, D. & Winer, R.(1988) Analysis for marketing planning. Homewood:Irwin

Cunningham, W., Cunningham, I. & Swift , C. (1987) Marketing: amanagerial approach. 2nded. Cincinnati: South-western Publishing

Gross, C. & Peterson, R.(1987) Marketing: concepts and decision making,St. Paul: West Publishing

Mason, J. & Ezell, H.(1987) Marketing: principles and strategy. Plano:Business publications


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Shelfmark: 658.8

Morden, A.(1987) Elements of marketing. London: DP Publications

Cravens, D. & Woodruff , R. (1986) Marketing, Reading: Addison Wesley

Hise, R., Gillett, P. & Ryans, J.(1986) Marketing: concepts, decisions,

strategies. Revised ed. Houston: Dame Publications

Frain, J. (1983) Introduction to Marketing, 2nd

ed. Macdonald & Evans

Stanton, W..(1981) Fundamentals of marketing. 6thed. New York: McGraw

Hill

Oliver, G.(1980) Marketing today. London: Prentice Hall

Fox, E. & Wheatley, E.(1978) Modern marketing: principles and practice.Tucker: Scott, Foresman & company

Gwinner, R et. Al.(1977) Marketing: an environmental perspective. St. Paul:West Publishing

Peterson, R.(1977) Marketing: a contemporary introduction. Santa Barbara:A Wiley/Hamilton Publication

Gist, R.(1971) Marketing and society: a conceptual introduction. New York:Holt, Rinehart & Winston

Pride, W. & Ferrell, ,O. Marketing: concepts and strategies. 7thed. Boston:

Houghton Mifflin

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