MARKETING CALENDAR 2020AUSTRALIA’S CORAL COAST

January• Holiday Planner release – mid January

• Station Stay Way - Marketing Strategy Workshop

February• Launch Hertz’s as part of Coral Coast Highway

• WA Japan Roadshow 2020

• UrbanList Coral Coast Highway campaign

• Adelaide Caravan & Camping Show

• SoPerth Coral Coast Highway campaign

• Melbourne Caravan and Camping Show

March• The West Travel Magazine Coral Coast Highway

• Whale Shark season – start digital campaign

• Perth Caravan and Camping Show

• Domestic Retail agent famil to Exmouth with Tourism WA

March (cont’d)• ACC hosted ‘Media Meet’ in Sydney + Melbourne

for Coral Coast Highway

• Gascoyne Food Festival – digital campaign

• MATTA Consumer Fair April• Shark Bay + Carnarvon - ‘flop and drop’ campaign

• Autumn Winter campaign commences

• Tourism WA Domestic mega famil & B2B retail training in Perth (TBC)

• Sydney Caravan and Camping ShowMay• Australian Tourism Exchange (Melbourne)

• Kalbarri Skywalk official opening + campaign

• The West Travel Magazine Young Travel Writers program – famil (Geraldton-Kalbarri) and published articles

June• Humpback Whale season campaign

• UK/Europe Roadshow for WA product

• Brisbane Caravan and Camping Show

• Wildflower campaign (Interstate) starts

July• Wildflower campaign (Intrastate) starts

• SE Asia Marketplace & WA Roadshow

August• Gascoyne Food Festival communications

• USA Marketplace & WA Roadshow

• Humpback & Wildflower communications cont’d

• The West Travel Magazine Wildflower Guide

• Domestic & NZ wholesale agent trade training (TBC)

September• Wildflower campaign continues (season

dependent)

• Dugong wildlife cruise comms for Shark Bay

October• Summer South (Kalbarri - Cervantes) campaign

commences

• UK/Europe Marketplace (Tourism Australia)

November• Summer campaign cont’d

• Ningaloo Turtle tours comms

December• Summer campaign cont’d