Behind Enemy Lies Presented by Becky Cox Director, Pharmanex Marketing.
Marketing Behind the Arch
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Transcript of Marketing Behind the Arch
![Page 1: Marketing Behind the Arch](https://reader033.fdocuments.in/reader033/viewer/2022060109/555301b7b4c9054e3f8b46a5/html5/thumbnails/1.jpg)
Marketing “Behind the Arch”CEO – Terry Beech
Venture Connection
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The Social Network for Online Work
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Start Up Marketing Myths
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TIME
Utilization of Company Resources
DevelopmentMarketing
?
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Marketing Before the Arch
• Everything before the Arch is simply a Hypothesis (Note: startup company = hypothesis)
– Unique Value Proposition– Product Features– Target Customer– Distribution Channels– Price etc.
**The secret to solving product/market fit in startups is to learn this information as quickly and as cheaply as possible.**
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What happens before and after the arch?
Hypothesis Customer Feedback Loop
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Hypothesis Testing is Heavy on Analytics Post Arch
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Happy Saturday! Let’s keep in touch
Call us anytime: 1-888-771-9675 Follow me: @terrybeech Read the blog: terrybeech.com
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How Design Contests Work:
1. Define Need and Budget2. Designers Submit Ideas3. Collaborative Feedback4. Pick your favorite
**Design Contests average 100+ Designs for a few hundred dollars
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The World’s Best Graphic Design
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HiretheWorld has produced over 50,000+ Logos, websites, book covers and more!