SALESmanagoMarketing Automation

- Automate your Sales & Marketing- Generate Leads and Sell More- Take your CRM to next level

Start off with a 2 minutes Video Demo of SALESmanago to get the first hand feeling of Marketing Automation

www.salesmanago.com

SALESmanago is Marketing Automation Software for companies of All Sizes

– Cloud based application with pricing starting from 150 USD– Over 200 satisfied B2B and B2C customers. Examples:

Rainbow Tours - third biggest Tour operator in Central Europe

ESKK - the biggest European company specializing in distance learning

Koło /Sanitec - the biggest European producer of bathroom equipment

SkyCash - the leading Polish provider of mobile payments solutions

Solution Overview• SALESmanago is a cloud based integrated marketing

automation solution that is quickly becoming a leading Central European platform chosen by marketing and sales departments in companies of all sizes.

• It is loved by marketers and salespeople thanks to its nice and easy interface and focus on intelligent CRM solutions that take pipeline generation, lead nurturing and sales process management and automation to new levels of effectiveness.

Marketing Automation Market• New and fast growing area

of marketing recognized by such companies as IBM, SAP and many others

• Globally 30% of Large Companies use Marketing Automation

• 20% of Small and Medium Companies use CRM and 8 out of 10 companies use e-mail marketing

Personalized e-mails can raise the click through rates by 14% and conversion rates by 10%

Aberdeen Group

Companies using Marketing Automation achieve up to 40% more Return on Marketing Investment as compared to companies that do not use Marketing Automation

Gartner Report

Introduction

• Marketing Automation originates from e-Mail Marketing and CRM systems to create a unified environment for sales and marketing departments enabling:

– Sales and Marketing alignment– Acquisition of New Customers– Education of Potential Customers– Increase of Conversion Rates– Reduction of Marketing Costs– Increase of Return on Marketing Investment

What it does

• SALESmanago Marketing Automation System is a complex application but it performs the simple functions that make it unique:

– Identification of customers on your website– Monitoring the behaviour of your customers– Automatic segmentation of your customers– Performance of automated marketing and sales actions

MA vs e-Mail Marketing & CRM• The fundamental idea behind Marketing Automation is to

deliver the right message at the right time• Marketing Automation develops and extends the idea of

e-mail marketing as:– Our potential customers do not interact with our products and services only via e-Mail but also by

means of SEO, PPC, Social Media etc.– It is not important what customer does on reception of our e-mail but what does afterwards

• Marketing Automation provides sales with dynamic unique customer profiles

FunctionalityTypical e-Mail

Marketing system

SALESmanagoMarketing

Automation

e-Mail Marketing Campaigns Yes Yes

E-Mail Analytics and Reporting Yes Yes

E-Mail and Newsletter Templates Yes Yes

Contact and List Managementt Yes Yes

Monitoring customer behaviour on website Yes

Marketing Automation Rules Creator Yes

Customer Segmentation and Scoring Yes

Pipeline Generation and Lead Nurturing Yes

Automated Dialogues and Offers Yes

CRM (notes, tasks, reminders, manual rules assignment) Yes

Conversion analytics and reporting Yes

Sales process management and automation Yes

Facebook, Salesforce Integration, Thunderbird Outlook Integration, API Yes

Excel File import (xls, csv)

Contact list building

• Current customers• Potential customers• Emailing databases• Newsletter subscribers

Mailbox integration (using SALESmanago as Proxy)

Adding a tracking code to the body section of your site

Website monitoring

The system monitors the contacts you add to the system who click on your e-mails and newsletters.

Segmentation and automation

SALESmanago uses the collected information to automatically segment the customers and target thems

Collecting information about the visits, url, time spent.

Sources of visits (SEO, SEM, Social Media and others)

Segmentation based on interest. scoring geosegmentation and many others

The customer gets a cookie via link or form integrated via API

Rules of segmentation created in simple automated rules module

Automation rules based on time (Lead Nurturing)

Behavioral automated rules (offers as well as sales alerts and processes)

How SALESmanago works

Adding contacts manually

Automated import via forms, CRM and login panels integrated via API)

Educate customers in a Lead Nurturing Program

The new leads you collect are

not equipped with the right

knowledge

Use Marketing Automation to

direct to them automated series

of messages that teach your

potential customer and at the

same time verify the lead before

your sales team contacts them.

Make it work for you9 examples of SALESmanago Usage

Send automatically targeted individual offers

The system analyses the

behavior of your customers

and automatically sends

them the offer which is best

suited to their needs and

interests.

The offers will be send the

moment the customer starts

to be really interested in your

products and services.

1

Contact first the leads that are greatest chances for sales

SALESmanago automatically

does the scoring of all your

leads.

Thanks to that your sales team

will contact the best potential

leads first. You will seethe

customer scoring in the Hot

Leads section on your panel.

32

Send your potential customer a welcome message

You’ve generated a new lead?

Got a new customer visiting

your website for the first time?

SALESmanago will send them

automatic Welcome Message to

their mailbox. Such message for

a start will be a verification point

as well as will define the real

interest of your potential

customer

Make it work for you9 examples of SALESmanago Usage

Provide sales intelligence to your sales team

As you start using

SALESmanago, you will not

start your day with Facebook.

This is thanks to the live stream

of visitors to your website which

you will observe on your panel.

You can use this information to

sell immediately as you will

know the interest of your

customer.

4

Contact the potential customer in the right time

Tired of sending offers to your

customers and then after few

days checking if they have

opened it?

SALESmanago will let you know

when the offer is opened and

when there is the best time to

contact the customer. If not the

system will automatically send

reminders.

65

Make your telemarketing more effective

Your telemarketing team is not

as effective as you would like?

Use SALESmanago to let your

telemarketing team know whom

to call first and let them know

what is the interest of potential

customer before they start the

phonecall.

Make it work for you9 examples of SALESmanago Usage

Automatically segment your customers according to their interest.

The system will automatically

asign the potential customers

into segments of interest. You

may then assign the segments

to different salespeople or use

the segments to send automatic

offers.

7

Last but not least: Get the knowledge who is visiting your website.

This may sound trivial but the

real time knowledge who is

visiting your website may be a

great stimulation for you and

your sales team.

You will receive reports and

great deal of knowledge on your

marketing and sales processes

98

Consulting & Professional Services

• Additional services to SALESmanago for customers that want to maximize the effects of using marketing automation:

– Development of strategies of marketing automation– Definition of automatic segmentation rules– Definition and preparation of automated marketing rules– Preparation of offer templates and content

• Each customer gets implementation of small changes and functionalities to the system for free

About BenhauerA company that created SALESmanago

A leading Central European Marketing Software Company with 3 years of experience and over 4000 customers

• Other products ADmanago (Google Adwords Bid Management) and SEOmanago (SEO platform)

• Employment 20 people, based in Kraków• Top Management with over 15 years of corporate

background in marketing and technologies.

BENHAUER Sp. z o.o. Sp.K.ul. Krupnicza 331-123 Kraków, Polandtel. (12) 376 42 85, (12) 376 42 86info@salesmanago.com

LinkedIn Profile: http://www.linkedin.com/company/benhauer/

Crunch Base Profile: http://www.crunchbase.com/company/benhauer