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Marketing and Sales Update

September 14, 2012Legislative and Communications Committee

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Corporate Market Growth Alta Call Center Lead Referral Program

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Corporate Market Growth New Accounts this Quarter

Kevin Jewelers

First 5 LA City of Garden Grove

New American Funding

St. Joseph Health

Rosano Partners Goal for the quarter is eight new accounts

Working with Metro and OCTA to leverage existing

corporate programs

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Special Pomona Fairplex Stop LA County

Fair

826 passenger

boardings this

past weekend

(9/8-9/9)

Up 14% from

last year

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USC Games Partnered with

Metro on creative to

encourage USCfans to take Expo

line to USC games

Information

displayed on ourwebsite

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Connectivity: TRANSporter Results

Launched: August 6

Provides Metrolink

extension for mid-day trains

on the Antelope Valley line

First week in August:

averaged 80 passengers

a day

First week in September:

averaged 124

passengers a day

41% of passengers are

Metrolink transfers

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Connectivity: SunLine (Commuter Link 220) Launched September 10

Connects Metrolink Riverside Station with Casino Morongo and

Palm Desert

Free connection for Metrolink riders in Zone 1 (to Casino Morongo)

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Partnerships: Disney Meeting

Meeting with Disney corporate on August 24

Outcomes Identified opportunities to cross promote

Disney to consolidate ideas/suggestions

and summon the group in the next couple ofmonths

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Potential Service to San Diego

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Potential Service to San Diego

Market Analysis on the Following: Weekday

M-F commuter schedule starting in downtown San Diego makingall stops to Los Angeles and reverse for the afternoon commute

M-F southbound service from Fullerton to San Diego and return

Weekend S-S service starting in San Bernardino on the IEOC line to San

Diego making all stops (reverse service included)

S-S service starting in Los Angeles on the Orange County line to

San Diego making all stops (reverse service included)

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Potential Service to San Diego

Operations Metrolink would operate service to/from Oceanside Transit Center

North County Transit District (NCTD) would operate a Metrolinktrain set south of Oceanside

All conductors, crew and engineers would be under the control of

NCTD south of Oceanside

Trains would be required to double spot for ADA passengers south

of Oceanside until permanent ramps are built to accommodate

Metrolink trains

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Potential Service to San Diego

Proposed Ticketing Structure: Weekday

Fare tables will be combined, keeping both parties whole forcurrent fares

Weekend Fare tables can be combined, however, NCTD does not have a

Weekend Pass. NCTD has a Saturday Day Pass and a Sunday

Day Pass.

Other Outstanding Fare Issues Difference between senior age (Metrolink- 65, NCTD- 60)

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Potential Service to San Diego

Working with NCTD and Member Agencies to

develop marketing plan

Looking into integration of Coaster timetable into ourschedule

MOU:

MOU will need to address frequency of schedulechanges and fare adjustments.

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