Marketing and sales -introducation

Trainings by Vidya BhagwatReal Estate Marketing and Sales-

Introduction

Trainings by Vidya Bhagwat

Real Estate Marketing

Real Estate Sales

Real Estate Marketing and Sales Life Cycle

Agenda



A step by step process of reaching customers with your product /service information in a way that the customers make a buying enquiry .

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Identify NeedCreate

ProductCommunicate and Connect

Create Awareness

Engage Covert into Sales Lead


Traditional Real Estate Marketing Techniques

News Paper

Radio

Hoarding

Brochure and Pamphlet

Exhibition

Corporate Offers

Banners

Letters and Mailers

High Cost Low Cost


New Real Estate Marketing Techniques

Social Media

Group Buying

TV

Big Brand Association (Donald Trump-towers)

Sponsorships ( Sports)

Referral Marketing

Celebrity endorsement

Buzzword Creation

High Cost Low Cost


Real Estate Sales


Real Estate Sales

Understand Communicate Engage

Negotiation AcquireCustomer Feedback


New Real Estate Sales Tool

Cost Sheet

Brochure

Construction Progress Showoff

Sample Flat

Approved Plan Copy

Good Office Infra

High Cost Low Cost


Real Estate Marketing and Sales Life Cycle

1. Feasibility study / market analysis :

- Surrounding competition

- Property trends

2. Marketing and Sales Active:

- Marketing plan and execution:

- Sale Hiring and training

3. Home Loan Process :

- APF

- Individual loan processing

5. Customer Handling :

- Interaction

- Closing

6. Money Disbursement :

- Demand Letter

- Customer / Bank Follow-up

7. Possession:

- Completion of payment

- Society Hand over


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Marketing and sales -introducation

Education

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