Marketing Analytics Careers to Millenials - Sas Institute · 2017-11-28 · Marketing Analytics...

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C o p y r ig ht © 201 6, SAS In st i tute In c. A l l r ig hts r ese rve d.

Marketing Analytics Careers to Millennials (and Beyond) Analise Polsky, Business Solutions Manager


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Who am I?

Rigid

Autocratic

Self-centered

Anti-authority

Reactive

Spoiled

Cynical

Impatient

Unrealistic

Distracted

Optimistic

Innovative

Collaborative

Fun-seeking

Multi-tasking

Loyal

Entrepreneurial

Goal-oriented

Hard working

Tolerant


I am

an individual mind shaped by ideology and culture, living in a specific historical, social,

economic and political context.

human.


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Fact or Facile?

Source: http://www.theatlantic.com/business/archive/2014/07/everybody-freaking-out-about-millennials-living-with-their-parents-needs-to-read-this-1-sentence/373893/

“…15.3 million twentysomethings

and half of young people under 25-

live “in their parent’s home”,

according to official census

statistics…

It is important to note that the

Current Population Survey counts

students living in dormitories as

living in their parents' home.”


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Widen to Reveal

Source: http://www.theatlantic.com/business/archive/2014/07/millennials-trends-housing/373892/

Education Debt Income

C o p y r ig ht © 201 6, SAS In st i tute In c. A l l r ig hts r ese rve d.C o p y r ig ht © 201 6, SAS In st i tute In c. A l l r ig hts r ese rve d.

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THE EMPLOYEE EXPERIENCE

“Employee loyalty begins with employer loyalty.”

-Harvey Mackay

Source: http://www.brainyquote.com/quotes/keywords/employee.html.


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The Employee Lifecycle


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ACQUIRING TALENT

Only 1 in 5 organizations has changed its

approach to attracting and retaining analytics talent.

Source: S. Ransbotham, D. Kiron and P.K. Prentice, “The Talent Dividend: Analytics talent is driving competitive

advantage at data-oriented companies,” MIT Sloan Management Review, April 2015.


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XL Group

“First, there is a real opportunity to make a difference… Second, the work we are doing is creative and innovative… And lastly, we have executive support for our analytics team. Supportive leadership validates the value analytics brings to the table.”

-Kimberly Holmes, SVP of Strategic Analytics

Source; http://www.sas.com/en_us/whitepapers/guide-to-bridging-analytics-skil ls-gap-108264.html


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Get noticed

Excerpted from: https://jobs.lever.co/gihub/9be225ec-9ad0-4439-b173-0eeea4e9f587Excerpted from: https://www.rei.com

We want the tools we’ve always dreamed of having, as developers. What tools do you dream of? Come help us build them!

• Display a strong commitment to building an inclusive tech environment

• Can bring a new perspective based on unique educational, professional, and lived experience

• Have demonstrated resilience and resourcefulness both in and outside of the workplace

Is this you?

• Strategic: You always ask “Why?” The status quo is not enough and you constantly ask is this best for the customer?

• Analytical: Given a pile of raw data you generate financial models and analyze trends

• Inspiring: You can drive consensus to your cause

• Savvy: You are an expert at building long-term relationships with other companies and industries


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Consider who you might be excluding from candidacy.


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Delve deeper into the data.


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Analytics and the Employee Lifecycle

Analytics Analytics

Analytics


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Devise a talent strategy.


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ENGAGING EMPLOYEES

Companies need analytically savvy people that understand the business, the cultureand advocate the brand.

Source: S. Ransbotham, D. Kiron and P.K. Prentice, “The Talent Dividend: Analytics talent is driving competitive

advantage at data-oriented companies,” MIT Sloan Management Review, April 2015.


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Employee engagement starts on day one.


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Support self-service data.knowledge.


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Differentiate between idealism and realism.


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RETAINING EMPLOYEES

Organizations are doing more to train existing managers to become more analytical than to train analytics professionals to better understand their business.

Source: S. Ransbotham, D. Kiron and P.K. Prentice, “The Talent Dividend: Analytics talent is driving competitiveadvantage at data-oriented companies,” MIT Sloan Management Review, April 2015.


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Address potential barriers and challenges.


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Communicate measurement expectations.


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Consider building teams of complimentary skills.


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Allow for mobility.


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Start today.1. Segment, don’t stereotype.

2. Avoid data blindness.

3. Acknowledge individual aspirations and context.

4. Build partnerships.

5. Be authentic and transparent.


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Who are we? Aware. Empowered. Prepared.


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Marketing Analytics Careers to Millenials - Sas Institute · 2017-11-28 · Marketing Analytics...

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