Marketing: A philosophy or function
-
Upload
ankur-kandhway -
Category
Documents
-
view
69 -
download
1
description
Transcript of Marketing: A philosophy or function
Marketing: A philosophy or function
Ankit JhunjhunwalaAnkur KandhwayBalwant SinghChetan Chawhan
D. P. Dash G. SnigdhaGaurav PrakashHazari Shravan
What is Marketing?
Philip Kotler definition- “It is the science & art of exploring, creating
& delivering value to satisfy the need of a target market at a profit.”
The new era definition-“It is the science & art of exploring, creating
& delivering value DIFFERENT FROM COMPETITORS to satisfy the need of a target market at a profit.”
What marketing is “NOT”?
“Marketing is not the art of finding clever ways to dispose of what you make.”
Marketing is not only:SellingAdvertisingCustomer service
Concepts of Marketing
Direct MarketingAdvertisingTelemarketingPublic RelationsBrand RecognitionCustomer FeedbackDemand Supply GapCompetition eating in your Market ShareRestriction for entering New Markets
Marketing: Function or Philosophy
“It is the science & art of exploring, creating & delivering value different from customer to satisfy the need of a target market at a profit.”
Science- Function of MarketingArt- Philosophy of Marketing
Marketing as Philosophy
Production Philosophy
Product Philosophy
Selling Philosophy
Marketing Philosophy
Societal Marketing Philosophy
The old market world Philosophy
Marketing as Philosophy
“KISS” Concept
K eep
I t
S hort
S imple
The new market world Philosophy
Marketing as Philosophy
Its good to be “FIRST” and better to be “better”.
The new market world Philosophy
Conclusion It is difficult to define marketing by
relating it with a single concept of either philosophy or function.
It is the implementation of function through marketing practices that continues to evolve to better achieve the intention and objective of philosophy.
In marketing you must choose between boredom, shouting and seduction. Which do you want?
- Roy H. Williams