Know what marketing is as both a function and a business philosophy Understand markets and segments...

3

  • date post

    20-Dec-2015

  • Category

    Documents

  • view

    216

  • download

    1

TAGS:

Transcript of Know what marketing is as both a function and a business philosophy Understand markets and segments...

Page 1: Know what marketing is as both a function and a business philosophy Understand markets and segments Know what a product is, its life cycle and how it.
Page 2: Know what marketing is as both a function and a business philosophy Understand markets and segments Know what a product is, its life cycle and how it.

Know what marketing is as both a function and a business philosophy

Understand markets and segments

Know what a product is, its life cycle and how it is differentiated

Understand the dynamics of pricing and the concept of elasticity.

Understand why distribution channels exist and how they are selected

LESSON 1

Objectives

Understand different tools in the promotional mix and their objectives

Page 3: Know what marketing is as both a function and a business philosophy Understand markets and segments Know what a product is, its life cycle and how it.

Business Trivia Question

On average, about how much out of every dollar that a consumer spends do you suppose goes to cover marketing cost?

A. About 2 cents

B. About 10 cents

C. About 25 cents

D. About 50 cents

E. About 75 cents

http://uhaweb.hartford.edu/katrichis/ubl/lesson3/responses/l3c1s2%20wrong2.ppt
http://uhaweb.hartford.edu/katrichis/ubl/lesson3/responses/l3c1s2%20wrong3.ppt

Interactive Cartography: What We Know and What We Need to Know

Interactive Cartography: What We Know and What We Need to Know

How Do We Know What We Know?

How Do We Know What We Know?

1. Draw the following segments. What do they have in · PDF fileDraw the following segments. What do they have in common? a) from ... (SSS) criterion. What can ... described by one

1. Draw the following segments. What do they have in · PDF fileDraw the following segments. What do they have in common? a) from ... (SSS) criterion. What can ... described by one

COLORCOLOR What do we know? What do we want to know? What did we learn?

COLORCOLOR What do we know? What do we want to know? What did we learn?

Course Goals What is Science? What is modern astronomy? What do we know about the Universe? How do we know what we know?

Course Goals What is Science? What is modern astronomy? What do we know about the Universe? How do we know what we know?

How We Know What We Know

How We Know What We Know

On What We Know We Don’t Know - CSLI Publicationscslipublications.stanford.edu › ... › On-What-We-Know-We-Dont-Know.… · 4 On What We Know We Don’t Know and so occurs subfamily,

On What We Know We Don’t Know - CSLI Publicationscslipublications.stanford.edu › ... › On-What-We-Know-We-Dont-Know.… · 4 On What We Know We Don’t Know and so occurs subfamily,

What do you know? Gerunds What do you know? Infinitives.

What do you know? Gerunds What do you know? Infinitives.

How we know what they know

How we know what they know

In what ways can a company divide a market into segments

In what ways can a company divide a market into segments

Know what you don’t know

Know what you don’t know

What do you Want What did you Know to know? Learn

What do you Want What did you Know to know? Learn

Power of Code: What you don’t know about what you know

Power of Code: What you don’t know about what you know

The Ebola virus: what we know, what we don’t know and why we don’t know. · The Ebola Virus: What we know, what we don't know and why we don’t know. By Aisha Belgore Table of

The Ebola virus: what we know, what we don’t know and why we don’t know. · The Ebola Virus: What we know, what we don't know and why we don’t know. By Aisha Belgore Table of

What Segments Equity Markets?

What Segments Equity Markets?

SHALE GAS WHAT WE KNOW WHAT WE KNOW WE DO NOT KNOW WHAT DO WE NOT KNOW WE DO NOT KNOW Supratik Banerji Regional Technology Center (RTC) – Unconventional.

SHALE GAS WHAT WE KNOW WHAT WE KNOW WE DO NOT KNOW WHAT DO WE NOT KNOW WE DO NOT KNOW Supratik Banerji Regional Technology Center (RTC) – Unconventional.

4 Types of Consumer Segments And Why You Should Know Them

4 Types of Consumer Segments And Why You Should Know Them

We know what we like and we like what we know

We know what we like and we like what we know

How do you know what you know? How do you know it? What don’t you know? Why don’t you know it?

How do you know what you know? How do you know it? What don’t you know? Why don’t you know it?

Do you know what I know?

Do you know what I know?