Know what marketing is as both a function and a business philosophy Understand markets and segments...

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Transcript of Know what marketing is as both a function and a business philosophy Understand markets and segments...

Page 1: Know what marketing is as both a function and a business philosophy Understand markets and segments Know what a product is, its life cycle and how it.
Page 2: Know what marketing is as both a function and a business philosophy Understand markets and segments Know what a product is, its life cycle and how it.

Know what marketing is as both a function and a business philosophy

Understand markets and segments

Know what a product is, its life cycle and how it is differentiated

Understand the dynamics of pricing and the concept of elasticity.

Understand why distribution channels exist and how they are selected

LESSON 1

Objectives

Understand different tools in the promotional mix and their objectives

Page 3: Know what marketing is as both a function and a business philosophy Understand markets and segments Know what a product is, its life cycle and how it.

Business Trivia Question

On average, about how much out of every dollar that a consumer spends do you suppose goes to cover marketing cost?

A. About 2 cents

B. About 10 cents

C. About 25 cents

D. About 50 cents

E. About 75 cents

http://uhaweb.hartford.edu/katrichis/ubl/lesson3/responses/l3c1s2%20wrong2.ppt
http://uhaweb.hartford.edu/katrichis/ubl/lesson3/responses/l3c1s2%20wrong3.ppt

Rachel Escott - Philharmonia Orchestra Contents: Introduction Audience Segments and Journeys –The Hypothesis Caveats Audience Segments and Journeys – What Happened The relationship

Rachel Escott - Philharmonia Orchestra Contents: Introduction Audience Segments and Journeys –The Hypothesis Caveats Audience Segments and Journeys – What Happened The relationship

The Ebola virus: what we know, what we don’t know and why we don’t know. · The Ebola Virus: What we know, what we don't know and why we don’t know. By Aisha Belgore Table of

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Suicide Clusters: What we know and what we don’t know Clusters Plenary...Suicide Clusters: What we know and what we don’t know Madelyn S. Gould, Ph.D., M.P.H. Professor of Epidemiology

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Sectors, Segments, & Annuli Parts of Circles (and yes, you need to know this)

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Do You Know What Your Patrons Know?

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How we know what they know

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Polarization Overview What we know and What we do not know.

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What Segments Equity Markets?

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What do you Want What did you Know to know? Learn

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On What We Know We Don’t Know - CSLI Publicationscslipublications.stanford.edu › ... › On-What-We-Know-We-Dont-Know.… · 4 On What We Know We Don’t Know and so occurs subfamily,

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SHALE GAS WHAT WE KNOW WHAT WE KNOW WE DO NOT KNOW WHAT DO WE NOT KNOW WE DO NOT KNOW Supratik Banerji Regional Technology Center (RTC) – Unconventional.

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What do you know? Gerunds What do you know? Infinitives.

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Do you know what I know?

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Prime numbers: what we know, and what we know we thinkgerg/slides/StatenIsland-30Apr10.pdfPrime numbers: what we know, and what we know we thinkGreg Martin Introduction Single prime

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CLIMATE CHANGE: What We Know and What We Don't Know

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Elicit Show me boards Traffic light confidence at start What I What I want What I Know to know learnt What I What I want What I Know to know learnt KWL.

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