MARKETING MANAGEMENT

PRESENTED BY:

• ABHISHEK BHOIR

• BAWNEET NARANG

• FENIL CHHEDA

• KENNY KURIAN

• MRUDULA PUTHRAN

PRESENTED TO:

PROF. MANGESH PATIL

Your Dreams, Our Technology

“To Be A Leader In Laptop Market By Providing New Technology Everywhere And Every Time”

VISION

“To Produce New Features To Facilitate Using Laptops In Different Ways Translating Advanced Technologies Into Value

For Our Esteemed Customers Through Our Professional Solutions And Services Worldwide.”

MISSION

FLEXITOP

OUR INNOVATION

• PHYSICAL FEATURES

• TECHNICAL FEATURES

FEATURES OF FLEXITOP

PHYSICAL FEATURES

• FLEXIBLE OLED & MULTI-TOUCH SCREEN

• EASY TO LOCK

• EASE IN CARRYING

• USB

• VIDEO CAMERA

• KEYBOARD

• E-MAIL MODE

• COOLING SYSTEM

OLED & MULTI-TOUCH SCREEN

• LENGTH – 28 CM

• DIAMETER – 8.3 CM

• SCREEN – 13 INCHES AS A LAPTOP

17 INCHES AS A MONITOR

USB

KEYBOARD

VIDEO CAMERA

EMAIL MODE

COOLING SYSTEM

EASE IN CARRYING

EASY TO LOCK

• MOTHERBOARD

• RAM

• GRAPHIC CARD

• POWER SUPPLY

• HARD DRIVE

• SOUND CARD

•WEBCAM

TECHNICAL FEATURES

FLEXITOP OVERVIEW

•FLEXIBLE

•PORTABLE

•CONVENIENT TO CARRY

•SPACE SAVING

UNIQUE SELLING POINT

MAJOR COMPETITORS

SWOT ANALYSIS

• New Technology

• Fast And High Efficient Laptops With Variety Of Configurations.

•Durable And Reliable, Suitable For Youth And Fast Life Style.

STRENGTH

• Favorable Laptop For Youth.

• Important Competitive Capabilities ,As Rolling Laptops Is A New Technology And Our Configurations Contain Two Quad Core Processors.

•We Have Customer Service Distributed All Over Metropolitan Cities

•High Cost

• Existing Competitors

• Target Segment Areas Less

• Product Line Extension

WEAKNESS

• New Product Variation

• Complete Geographical Coverage

• Growing Consumer Preferences Increases Opportunity For Growth

OPPORTUNITIES

• Consumers Are Brand Concious

• Entry Of Foreign Competitors Leads To Tough Competition

• Change In Technology

• Youth Segment Is Price Sensitive

THREATS

SEGMENTATION

TARGETING

POSITIONING

Market Segment

ation

• Age: 18 To 50 Years

• Gender: Both

• Income: Upper Middle And High End Consumers

• Occupation: Students And Business Class

DEMOGRAPHIC SEGMENTATION

•We Are Targeting Metropolitan Cities Like Mumbai, Chennai, Delhi, Bangalore & Kolkata.

• Slowly Will Be Penetrating Into Other Cities like Pune, Ahmedabad, Hyderbad, Jaipur, etc.

GEOGRAPHIC SEGMENTATION

• Personality Based

• Lifestyle Based

PSYCHOGRAPHIC SEGMENTATION

• Benefits Sought – Low Price & High Service Quality

• User Status – First Time User & Ex- User

• Loyalty- None & Medium

BEHAVOURIAL SEGMENTATION

•The Target Market Belongs To Upper Middle Class And High End Consumers, Executives, Corporate People Under The Age Group 15 To 35.

•Target Customers: Youth & Working Class

TARGETING

• Flexitop Will Be Positioned As A Laptop With Unique Feature Of Its Usability And With Its Technique Of Flexibility

• The Product Can Be Seen By Consumer As A Youth Based Product Symbolizing Which Is Easy-to-use.

• Promotion Campaigns & Distribution Strategy Will Help To Achieve These Above Mentioned Objectives.

POSITIONING

MARKETING MIX

• Flexitop As A Product Targets Students And Business Men

• Product Gives Variety Of Features

• Innovative Designs

• Services & 2 Year Warranty

PRODUCT

• Flexitop Wants To Be Known As A Product Which Is Known For It’s High-End Technology

• Pricing Objective – Maximising Sales

• Pricing Method – Perceived

Value Pricing

• Pricing Strategy – High

Skimming

PRICE

•Top Model – Rs. 1,49,499

•Middle Model – Rs. 1,29,499

•Base Model – Rs. 1,14,999

List of Components & Prices  1ST

VARIANT 2ND

VARIANT3RD

VARIANT         

Name        Motherboard Intel BOXDP67BG 10,345 10,345 10,345

         RAM Kingston HyperX Beast DDR3 16 GB 19,224    

  Kingston DDR3 8 GB   12,621    Kingston HyperX DDR2 4 GB     6,621         

Graphic CardGalaxy NVIDIA GeForce GTX 780 GC 3 GB GDDR5 31,664  

  Galaxy NVIDIA GeForce GTX 660Ti GC 2 GB   25,000 25,000         

Power Supply Belkin 8 Socket Surge Protector 2,729 2,729 2,729         

Hard Drive Sony HD-EG5/B 500 GB   4,500 4500  WD Elements SE 1 TB USB 6233           

Case/Chassis   900 900 900Screen   10000 10000 10000

Sound Card Quantum QHM 623 155 155 155Webcam Logitech Sphere AF 8,750 8,750 8,750

         TOTAL PRICE OF PRODUCT   90,000 75,000 69,000

BUDGETING

•We at Hydra, Plan To Launch Our Products To Major Centre Of Delhi & Mumbai.

• In The Second Year Of Operation, The Company Will Be Launched To Hyderabad, Chennai And Kolkata, Operated Under Its Own Outlets And Larger Retail Outlets.

• There Will Be Six Authorized Service Centre Available In India At Delhi And Mumbai.

PLACE

PROMOTION

• Brochures.

• Product Launch Party

• Web Ads

• Mobile Ads

• Introduction Of Flexi Tabs

• New Variety And Features In Existing Product

• Higher Advertisement

FUTURE PLANS