Marketing a product (laptop)
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Transcript of Marketing a product (laptop)
PRINCIPLES OF
MARKETING
SLASH
MAKING THE WORLD ENVIRONMENT
MORE FRIENDLY.
Slash
OUR INNOVATION
RENOVAR EGL 1000(Electricity generating laptop)
VISION MISSION
“To Be A Leader In Laptop Market By Providing New
Technology Everywhere And Every Time”
“To Produce New Features To Facilitate Using Laptops In Different Ways Translating Advanced Technologies Into Value For Our Esteemed Customers Through Our Professional Solutions And Services Worldwide.”
PRODUCT
A laptop is a computer that is portable and suitable for use
while travelling.
While using the laptop, the main problem the customers
face is of battery life.
With this product we target that problem.
Our product’s USP is converting HEAT energy into ELECTRIC
energy.
TECHNOLOGY USED
The technology which is used in the producing of
electricity is not being used in any type of
laptops till now.
It will work on the concept of thermionic
generator concept
https://www.youtube.com/watch?v=JQUY_bs59
a4
PRODUCT ATTRIBUTES
Full HD Screen
Available in 3 screen sizes: 14”,15.6”,17”.
Intel core i7 4th generation clocked at 3.6ghz
8GB Ram
1TB SSD
2GB AMD Radon
Backlit Keyboard
Touch support with 10 touch points
Gesture and voice control
5 megapixel web camera
64bit Windows 8.1 operating system
Available in 3 attractive colours: Black, White, Silver.
LEVELS OF PRODUCTS
CORE: Giving the device that makes your
life easier.
ACTUAL: Attractive design with top of the line
features and variety of colours.
AUGMENTED: 1 year guarantee, 2 year extendable
warrantee, 24 hour customer care
PRICE
With this product we are using Marketing Penetration strategy.
Keeping that in mind the price of our product is Rs 1,09,999/-
MARKETING OBJECTIVE:
We are using marketing penetration strategy because this is a new
product of a new company. So in order to attract customers we
are setting an attractive price.
PRICING OBJECTIVE:
Our pricing objective is to gain maximum market share.
PHYSICAL DISTRIBUTION
Direct channel (From manufacturers to retail outlets)
We at SLASH, Plan To Launch Our Product To Major Centre Of Delhi
& Mumbai.
In The Second Year Of Operations, The Company Will Be Launched
in Hyderabad, Chennai And Kolkata, Operated Under Its Own
Outlets And Larger Retail Outlets.
There Will Be 6 Authorized Service Centre Available In India At Delhi
And Mumbai.
PROMOTION
Advertisements will be done by Lay Endorsers.
Social Media – Our product will be promoted through social media
i.e. Facebook, Twitter, Instagram.
TV advertisements, newspapers, magazines.
Sales Promotion schemes will be provided to the customers like
contests, free accessories like mouse, pen drives, headphones,
laptop cleaner, etc.
Our product will be promoted through our website
www.slashtech.com
DEMOGRAPHIC SEGMENTATION
Age: 14 years and above
Income: Upper Middle class And High End Consumers
Occupation: Students And Business Class
GEOGRAPHIC SEGMENTATION
We Are Targeting Metropolitan Cities Like Mumbai, Chennai, Delhi, Bangalore & Kolkata.
Slowly Will Be Penetrating Into Other Cities like Pune, Ahmedabad, Hyderabad, Jaipur, etc.
TARGETING
The Target Market Belongs To Upper MiddleClass And High End Consumers, Executives,Corporate People
Target Customers: Teenagers, Youth &Working Class
POSITIONING
Our Laptop Will Be Positioned As A Laptop With Unique FeatureOf Its Usability And With Its Technology of generatingelectricity.
The Product Can Be Seen By Consumer As A Youth BasedProduct Symbolizing Which Is Easy-to-use in long runs.
Promotion Campaigns & Distribution Strategy Will Help ToAchieve These Above Mentioned Objectives.
FUTURE PLANS
More aggressive advertising and promotions techniques.
Reducing the cost by mass scale production.
Introducing more products for the mass market.
Bringing the same technology into PC’s and other devices.
THANK YOU