Marketing a product (laptop)

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PRINCIPLES OF MARKETING

Transcript of Marketing a product (laptop)

Page 1: Marketing a product (laptop)

PRINCIPLES OF

MARKETING

Page 2: Marketing a product (laptop)

SLASH

Page 3: Marketing a product (laptop)

MAKING THE WORLD ENVIRONMENT

MORE FRIENDLY.

Slash

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OUR INNOVATION

RENOVAR EGL 1000(Electricity generating laptop)

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VISION MISSION

“To Be A Leader In Laptop Market By Providing New

Technology Everywhere And Every Time”

“To Produce New Features To Facilitate Using Laptops In Different Ways Translating Advanced Technologies Into Value For Our Esteemed Customers Through Our Professional Solutions And Services Worldwide.”

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PRODUCT

A laptop is a computer that is portable and suitable for use

while travelling.

While using the laptop, the main problem the customers

face is of battery life.

With this product we target that problem.

Our product’s USP is converting HEAT energy into ELECTRIC

energy.

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TECHNOLOGY USED

The technology which is used in the producing of

electricity is not being used in any type of

laptops till now.

It will work on the concept of thermionic

generator concept

https://www.youtube.com/watch?v=JQUY_bs59

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PRODUCT ATTRIBUTES

Full HD Screen

Available in 3 screen sizes: 14”,15.6”,17”.

Intel core i7 4th generation clocked at 3.6ghz

8GB Ram

1TB SSD

2GB AMD Radon

Backlit Keyboard

Touch support with 10 touch points

Gesture and voice control

5 megapixel web camera

64bit Windows 8.1 operating system

Available in 3 attractive colours: Black, White, Silver.

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LEVELS OF PRODUCTS

CORE: Giving the device that makes your

life easier.

ACTUAL: Attractive design with top of the line

features and variety of colours.

AUGMENTED: 1 year guarantee, 2 year extendable

warrantee, 24 hour customer care

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PRICE

With this product we are using Marketing Penetration strategy.

Keeping that in mind the price of our product is Rs 1,09,999/-

MARKETING OBJECTIVE:

We are using marketing penetration strategy because this is a new

product of a new company. So in order to attract customers we

are setting an attractive price.

PRICING OBJECTIVE:

Our pricing objective is to gain maximum market share.

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PHYSICAL DISTRIBUTION

Direct channel (From manufacturers to retail outlets)

We at SLASH, Plan To Launch Our Product To Major Centre Of Delhi

& Mumbai.

In The Second Year Of Operations, The Company Will Be Launched

in Hyderabad, Chennai And Kolkata, Operated Under Its Own

Outlets And Larger Retail Outlets.

There Will Be 6 Authorized Service Centre Available In India At Delhi

And Mumbai.

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PROMOTION

Advertisements will be done by Lay Endorsers.

Social Media – Our product will be promoted through social media

i.e. Facebook, Twitter, Instagram.

TV advertisements, newspapers, magazines.

Sales Promotion schemes will be provided to the customers like

contests, free accessories like mouse, pen drives, headphones,

laptop cleaner, etc.

Our product will be promoted through our website

www.slashtech.com

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DEMOGRAPHIC SEGMENTATION

Age: 14 years and above

Income: Upper Middle class And High End Consumers

Occupation: Students And Business Class

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GEOGRAPHIC SEGMENTATION

We Are Targeting Metropolitan Cities Like Mumbai, Chennai, Delhi, Bangalore & Kolkata.

Slowly Will Be Penetrating Into Other Cities like Pune, Ahmedabad, Hyderabad, Jaipur, etc.

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TARGETING

The Target Market Belongs To Upper MiddleClass And High End Consumers, Executives,Corporate People

Target Customers: Teenagers, Youth &Working Class

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POSITIONING

Our Laptop Will Be Positioned As A Laptop With Unique FeatureOf Its Usability And With Its Technology of generatingelectricity.

The Product Can Be Seen By Consumer As A Youth BasedProduct Symbolizing Which Is Easy-to-use in long runs.

Promotion Campaigns & Distribution Strategy Will Help ToAchieve These Above Mentioned Objectives.

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FUTURE PLANS

More aggressive advertising and promotions techniques.

Reducing the cost by mass scale production.

Introducing more products for the mass market.

Bringing the same technology into PC’s and other devices.

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THANK YOU