Marketing 2012 new techniques
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Transcript of Marketing 2012 new techniques
Marketing 2K12
Dipu
Thomas Joy
Introduction
Viral Marketing
Ambush Marketing
Gorilla Marketing
Flash Mob
Conclusion
Contents
"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Marketing
Marketing is not confined to any theory texts. We can use whatever means we like to market one product. We are using this opportunity to present some of the marketing techniques which is used now a days for popularizing some product.
Why this topik-u?
Viral Marketing
Why this Kolaveri !!!!!!!!
Also known as viral advertising or marketing buzz.
Marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.
Like computer virus.
Viral marketing may take the form of video clips, interactive Flash games, , brandable software, images, or text messages.
Viral Marketing
Viral Marketing
Rebbecca black
GUERRILLA
Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget.
They are unexpected, potentially interactive, and consumers are targeted at unexpected places.
Maximum involvement of customers
A cornerstone of guerrilla marketing is .customer follow- up.
Unique, engaging and thought provoking
GUERRILLA MARKETING
History
Father of guerrilla
marketing
Found in 1984
Difference between traditional and guerrilla marketing
Traditional
Invest money
Large businesses
Focus on increasing sales
Based on experience,judgement
All marketing efforts end when sales is made
Eliminating competitors
Guerrilla Time, Energy, Imagination
and information
Small businesses
Focus on increasing profits
Based on laws of human behavior.
Continuous follow up and customer retention.
Fusion marketing
Levinson’s principles
Specifically for small business
Based on human psychology
Primary statistic measure is profit
New relationship
Focus on one product
Maintain good relation
Contd…..
Forget competition
Use combination of marketing methods
Committment to campaign
Use effective frequency
Strategies of guerilla marketing
o Price discount strategy
o Cheaper goods strategy
o Prestige goods strategy.
o Product proliferation strategy
o Product innovation
o Improved service strategy
o Distribution Innovation strategy.
o Manufacturing cost reduction strategy.
o Intensive advertising promotion
Disadvantages
• It can be deceptive and misleading
• High investment of time
• Greater dedication and energy
• Obtaining measurable results is difficult
3
Marketing strategy where the advertiser advertise themselves within a particular event without paying sponsorship fee.
Considered as attack from a hidden position, making advantage of competitor’s marketing technique
Not sporting events only which become the mode of deploying ambush marketing
Ambush Marketing
Why Ambush Marketing? :
More Business
Less capital invested with high returns
Making a Brand statement.
Cola-Dehydrated? Time for a Coke.
Pepsi-Nothing Official about it
Nokia vs Samsung
Jet Airways vs. Kingfisher v/s Go Air
Coca Cola vs. Pepsi
HUL’s Dove vs. P&G’s Pantene
FlashMob
Consist of a group of people.
Assemble suddenly in a public place.
Perform an unusual and seemingly pointless act for a brief time.
Flash Mob
Flash Mob
Introduced in New York in 2003
Easy way to capture attention
Flashmob’s in India
Nokia flashmob – on 28th jan 2012
Eon flashmob
FlashmOB
The list is still incomplete as the companies are trying to
formulate new means of marketing tools to familiarize
their products to the mass. We hope that this year will
give birth to more and innovative marketing techniques
in order to keep the battle alive.
Conclusion
THANK YOU